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Apple's iBookStore, will be available for the iPad, iPhone, and iPod Touch. The iPhone App allows you to highlight passages, write notes about them, and more. Books are saved as protected PDFs.  (Source: Engadget)

The new iMovie iPhone App allows users to do 720p video editing -- on their phone!  (Source: Engadget)

Apple will soon be plastering iAds into select iPhone and iPad apps. The ads can play video, be interacted with, and more, when clicked.  (Source: Engadget)
Steve Jobs proclaims the wonders of HTML5 and "open" platforms

At Steve Jobs WWDC keynote address at its Worldwide Developers Conference today, Apple unleashed a flurry of iPhone, iPad, and iPod Touch software to go with its hot new iPhone 4 hardware

Steve Jobs took a snipe at his old familiar foe, Adobe's Flash, stating, " I want to make something clear. We support two platforms: HTML5 -- it's a completely open, uncontrolled platform. And we fully support it.  Anyone can write HTML5 apps. The second one is the App Store. It's the most vibrant app store on the planet." [Important note -- the implementation of HTML5 Apple supports using the H.264 video codec, exclusively, which is not free.]

And he fired back at critics of his App store policies, stating, "Guess what? 95% of all apps submitted are approved within 7 days.  What about the ones we don't approve? Well why is that? What are the reasons? 1: the app doesn't do what you said it would. 2: It uses private APIs... and if they change the app will break... and the third reason? They crash." [Or they use linkers to port from things that rhyme with "crash".]

He concludes, "If you were in our shoes, you'd be rejecting for the same reasons. Even with this, 95% are approved in seven days. Sometimes you read these articles and you think something is going on..."

Apple announced loads of new software.  First up was Netflix for the iPhone.  Netflix is already available for the iPad.  Now iPhone owners get a 3G-enabled version.  States Netflix's Reed Hastings, "We just launched Netflix for the iPad, and it's been a huge success. It's the #1 most downloaded in entertainment apps. But I'm happy to announce Netflix for iPhone coming this summer, for free.  Netflix is taking advantage of Apple's adaptive bitrate technology. And it allows us to seamlessly switch between networks."

The new app allows you to pick up where you left off viewing.

Other high profile app announcements included Zynga's Farmville (of Facebook infamy) for the iPhone and Activision's Guitar hero for the iPad and iPhone.  Steve Jobs also showed off a new Jenga-like game that uses the new gyroscope.

Apple's highest profile app announcement, perhaps, though, is iMovie. IMovie works a lot like the Mac app and allows people to piece together movies from pictures and films taken on the phone.  The editing is all done on phone and can support high definition video -- up to 720p -- courtesy of the new 5 MP camera.  The app will be hitting the App Store priced at $4.99.

As expected Apple also officially announced iPhone Operating System version 4.0.  It brings multitasking, new swipe gestures (to access volume, running apps).  It also revamps the email inbox adding threading to track ongoing email dialogues. You can also drag multiple apps onto each other to form a group.

On the enterprise side iPhone OS 4.0 adds improved data protection, support for multiple Microsoft Exchange accounts, SSL VPN support, and mobile device management tools.  It even adds support for Bing search engine (Yahoo! and Google were previously supported).  Describes Steve, "Microsoft has done a great job on this. Check it out, it's kinda cool."

Apple is also pushing its PDF iBooks pretty hard.  It claims to now own 22 percent of the eBook market and it showed of fancy features like adding notes to passages in your favorite books in an iPhone/iPod Touch version of its PDF software it revealed.  Over the air downloads of iBooks are also supported.  Apple's iBookStore is joining the App Store and iTunes as Apple's core digital marketplaces.

Also revealed were the new iAds.  Apple's new ads are colorful and graphical.  They show up on the bottom of the screen, much like Google's mobile ads (courtesy of AdMob) that are found in some Android apps.  When you click them, a full screen video pops up, which you can exit out of at any time.  The ads even allow user interaction, acting like mini-apps.  For example, in a Nissan Leaf ad, which Jobs demoed, you could sign up for a waiting list or play with graphs showing the vehicle's fuel efficiency.

Among Apple's ad partners announced were Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and Disney.  Apple says its partners have committed $60M USD in advertising revenue, so far.

That's about it for Apple's software announcements concerning the iPhone and iPad.  In all there weren't many surprises.  Stay tuned for our recap of the company's desktop software blitz.

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The worlds richest telemarketer...
By gralex on 6/7/2010 3:16:48 PM , Rating: 1
... is now selling iAd as a feature:D

Gotta love that screen though!

RE: The worlds richest telemarketer...
By Phynaz on 6/7/2010 3:20:25 PM , Rating: 2
It's a developers conference. It IS a feature to developers.

By Mitch101 on 6/7/2010 4:15:37 PM , Rating: 4
I bet AT&T is looking forward to people exceeding their bandwidth because of ads.

By gralex on 6/8/2010 12:16:23 PM , Rating: 2
You mean the "developers" that cheered when Jobs told them one of his customers got laid because of an iPad?

(I guess he thought mentioning Safari 5 would be a buzzkill)

RE: The worlds richest telemarketer...
By lightfoot on 6/7/2010 3:20:38 PM , Rating: 5
Even without Flash, the iPhone will still support all your favorite pop up ads!

RE: The worlds richest telemarketer...
By quiksilvr on 6/7/2010 10:09:04 PM , Rating: 2
Enter AdBlock. Jailbroken OS's should be up in no time.

By Jane999 on 6/9/2010 11:35:18 PM , Rating: 2
no need to jailbreak, now iOS support two platform, HTML5 and its app store(via:
well, for iOS4 new features, you can turn to this full list in ifunia iphone column.

RE: The worlds richest telemarketer...
By pxavierperez on 6/7/10, Rating: 0
By gralex on 6/7/2010 4:54:30 PM , Rating: 3
"You're like a little girl yelling at her brother 'cause you lost his ball"
- Jack White

So when is the public announcement?:D C'mon, it was the last point of new features! I know what WWDC stands for, but it's just silly to pretend the whole tech world isn't watching...

RE: The worlds richest telemarketer...
By AssBall on 6/7/2010 3:56:32 PM , Rating: 2
We just launched Netflix for the iPad

Okay... so something that has "just worked" on regular computers for the last 4-5 years... Finally is now an exiting and magical iCrap feature! Rejoice!

Screw the iPad marketing and it's dumbass proprietary software. Perhaps Apple should "launch" itself into advertisement credibility.

RE: The worlds richest telemarketer...
By Phynaz on 6/7/2010 4:11:09 PM , Rating: 2
Netflix has had streaming to tablet computers for 4 to 5 years?

Hehe, where have I been?

RE: The worlds richest telemarketer...
By Alexstarfire on 6/7/2010 5:01:23 PM , Rating: 2
In a cave? Any tablet that runs Windows is able to use it, provided you can get an internet connection, and those are probably even older than 4-5 years. Actually, the tablet computers probably outdate the streaming service from Netflix.

RE: The worlds richest telemarketer...
By Phynaz on 6/7/2010 5:20:20 PM , Rating: 2
That was my point.

Netflix hasn't had streaming for 4 or 5 years, so he is full of it saying other platforms have had it.

RE: The worlds richest telemarketer...
By AssBall on 6/7/2010 8:06:01 PM , Rating: 4
Damn near anything made that runs WINXP has had Netflix streaming capability since the service was created. The fact that apple advertises it as a new and awesome feature is limp dicked, at best. That was the real point of my post; which you seemed to not understand.

RE: The worlds richest telemarketer...
By Phynaz on 6/7/2010 9:22:36 PM , Rating: 1
Yes, because those Windows tablets are so usable.

Oh wait...

By RjBass on 6/8/2010 9:37:02 AM , Rating: 2
My Toshiba tablet made back in 03 is still going strong, and is very usable.

7 Days?
By lukasbradley on 6/7/2010 3:49:03 PM , Rating: 2
None of our apps have been approved in 7 days. Average is about 16 days.

RE: 7 Days?
By AssBall on 6/7/2010 4:04:22 PM , Rating: 1
You expected a true statement from the mouth of the Holy One?

RE: 7 Days?
By MeesterNid on 6/7/2010 4:24:18 PM , Rating: 2
I would say "yes" since whom you call "The Holy One" makes a good chunk of change from the Apps that developers submit to the App Store.

Instead of mindlessly bashing people like that why not actually put some thoughts into your comments, eh? The idea that Jobs is a liar for lying sake is just absurd. Yeah, he (like just about every other CEO out there) will bend the truth when it helps his company it's said, but that's how it's done unfortunately.

RE: 7 Days?
By Nutzo on 6/7/2010 4:58:35 PM , Rating: 2
Do you think the choice of "7 days" is a coincidence?
It’s just a made up number from marketing that sounds good.

RE: 7 Days?
By AssBall on 6/7/2010 8:14:21 PM , Rating: 2
Did you accidentally confuse or equate honesty with success? The guy just said from a personal perspective, that the 7 days thing was B.S.

nstead of mindlessly bashing people like that why not actually put some thoughts into your comments, eh?

Instead of mindlessly believing the crap you are fed via whatever media outlet you happen to agree with, why not actually dispute the logic of a comment instead of changing the subject. Or you can remain an uninformed, opinionated, liberal tool with nothing real to add to a useful discussion. Oh and while you are at it be derogatory.

RE: 7 Days?
By roadhog1974 on 6/8/2010 12:14:18 AM , Rating: 2
That their experience was 16 days on average,
does not mean the 7 days on average across the
specified domain, of which we remain ignorant,
is incorrect.

Extrapolating can be risky.

The 7 days would include all the stupid one page
apps that take 5 minutes to authorise.
Also I expect authorisation period would have
increased since the start but they would include
the quick early apps to make the stats look good.

Not to mention the possiblity of hey we have a
conference coming up we need the number to look good.

16 days isn't so bad anyway, how long would it be from
gold master, to manufacturer, to retailer.

No doubt Apple would be massaging the numbers to get
a nice round number, but I suspect if the number
had been 14 days they would have used that, because
"two weeks - oh yeah that's not so bad".

The actual period is not really relavant it's how it
sounds to the audience. To some audiences 1 year might
sounds quick, to other audiences 20 minutes might be
excrutiatingly slow.

Theres no app for that
By XSpeedracerX on 6/7/2010 3:08:58 PM , Rating: 2
Have fun watching TV shows and movies through AT&Ts data capped 3G network. You'll be sure to skate right on through that 2GB data bucket into a big fine now hehe.

For home wi-fi though, a netflix app sounds pretty cool.

RE: Theres no app for that
By hughlle on 6/7/2010 3:15:18 PM , Rating: 2
famrville working on iphone etc, wow, that deserved a big anouncement??? seems to me there was an easier and quicker aproach to getting that game up and running :P

RE: Theres no app for that
By Nutzo on 6/7/2010 5:05:19 PM , Rating: 2
Now we know why AT&T changed thier data plans to include bandwidth caps. Anyone who upgrades to one of the new phones will be moved to a new plan...

I can already see the sob stories in the news in a few months.... Waaa!!! AT&T charged me $500, Waaa!!! they didn't tell me....

By akse on 6/8/2010 1:37:51 AM , Rating: 2
So before this you were not able to use Bing? :)

Can't you just use any search engine u want by just browsing to their web page?

By Aikouka on 6/8/2010 10:42:53 AM , Rating: 2
You know, as much as we don't necessarily like ad-supported software or rather ads in general, I think iAds might actually be a fantastic idea. I own an iPhone (yes, I'll admit it :P), and the biggest problem I have with current ad-supported applications are how the ads are implemented. For example, I sometimes play Sudoku 2, which has ads (note, a Pro version was recently released without ads). The problem is that the ads are at the bottom of the screen very close to the numbers and the ability to switch between placing tiles and making notes. A few times, I've accidentally hit the ad instead of the command I intended, and this caused Safari to open up to the designated website. The problem with this is that ended up closing my game. Fortunately, the software allows resume, but I wasn't a huge fan of the break in gameplay.

I'm assuming based on what was mentioned, iAds will most likely allow for more seamless ad view and probably not interrupt (maybe pause?) your current application. Although, iOS 4 might actually support not closing the application behind you with it's multitasking implementation.

The one feature I would like to see implemented in iOS is seamless switching between different types of the same application. For example, if you buy a game's free/trial version, and then purchase the full version, the data is not copied over, so you will end up starting over. Now, maybe developers could wise up a bit and implement things like how Mega Man used to have its save codes... ahh, a nice retro moment there :).

By sapiens74 on 6/7/2010 3:15:23 PM , Rating: 1
Or how much bandwidth it will take up using 3G?

Gadget junkies
By YashBudini on 6/8/10, Rating: 0
RE: Gadget junkies
By YashBudini on 6/11/2010 7:36:18 PM , Rating: 1
Haha, rate me down all you want. It's pure heaven not giving an iShit about this useless junk.

can't wait
By pxavierperez on 6/7/10, Rating: -1
RE: can't wait
By AssBall on 6/7/2010 4:07:00 PM , Rating: 2
don't know any other groups of losers than windoze idiots who get all teary and emotional every time Apple releases a new products

Check the mirror lately?

RE: can't wait
By Nutzo on 6/7/2010 5:00:38 PM , Rating: 2
I wonder how many people died this week producing apple products in their Chinese work camps?

RE: can't wait
By Phynaz on 6/7/2010 5:16:46 PM , Rating: 2
I wonder how many products you use that are produced in "Chinese work camps"?

RE: can't wait
By 67STANG on 6/7/2010 5:51:14 PM , Rating: 3
Gizmodo is that way----->

"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA

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