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Apple continues its upwards march in the consumer electronics business

It's should come as no surprise that Apple's latest earnings announcement once again exceeded all expectations. Apple has been on a roll quarter after quarter, and its Q2 earnings were no exception. 

The company today announced record fiscal Q2 revenue of $24.67 billion USD and a net profit of $5.99 billion USD. Those numbers are far ahead of Q2 2010 when Apple reported revenue of $13.5 billion USD and net profit of $3.07 billion USD. 

Apple witnessed a 28 percent year-over-year growth in Mac sales to 3.76 million units while iPhone sales grew 113 percent to 18.65 million units during the quarter. Apple's newest booming business sector, the iPad, had sales of 4.69 million units. 

If there was a lone cloud in Apple's sunny report, it was the fact that iPod sales were down 17 percent to 9.02 million units compared to last year.

“With quarterly revenue growth of 83 percent and profit growth of 95 percent, we’re firing on all cylinders,” said Apple CEO Steve Jobs. “We will continue to innovate on all fronts throughout the remainder of the year.”

Apple's iPhone numbers were no doubt helped by the addition of Verizon as the second carrier in the United States, and Apple's new iPad 2 was launched during the fiscal second quarter.

Apple is rumored to be readying a revamp of its popular iMac family and the next generation iPhone is set to make its debut in September.



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I LOVE IT!
By JackBurton on 4/20/2011 6:03:00 PM , Rating: 2
I love the sound of geeks' tears of anguish hitting their pocket protectors every time Apple reports a profitable quarter!

Thumbs up Apple!!




RE: I LOVE IT!
By SkullOne on 4/20/11, Rating: 0
RE: I LOVE IT!
By iluvdeal on 4/20/2011 10:32:35 PM , Rating: 4
I don't understand people like you. Why hate a company who is one of the few who operate off their own vision? What makes me sick is seeing all those companies who either cannot or will not release anything different because they are afraid of failing or because they have no vision, they just produce more of the same or copy the risk takers after it proves successful. Which type of company do you want to support?

Don't forget, the iPad was not a guaranteed success. Many experts predicted it would fail, it's another Newton they said. A tablet has never been successful, this is a mistake by Apple. Those experts were saying Apple should release a netbook instead, a popular device at the moment. Now who had the vision to see ahead and who could only see what was in front of them? Now of course every company and their mom is releasing a tablet. Why? They only see what's in front of them and Apple just sold a bunch of iPads, now let's jump in. Now where do you think the next cool product everyone wants and other companies will copy will come from? That company you hate with a passion or that company who only copies what's currently successful?

BTW I've made the investing mistake you are making now. If I told you a few years ago you could buy 10 shares of AAPL at $250 or 100 shares of Microsoft at $25, deciding based off the number of shares would have lost you money. Buy companies based on the anticipated growth of their earnings and don't worry about the stock price. Even if you buy fewer shares, if that company is growing faster than companies with a cheaper stock prices but slower earnings growth, you're better off with the faster growing company. I remember people thinking GOOG was "expensive" from day 1 when it was around $100, I was one of those people, now look at it.


RE: I LOVE IT!
By Solandri on 4/20/2011 11:37:52 PM , Rating: 1
quote:
I don't understand people like you. Why hate a company who is one of the few who operate off their own vision?

I think the hatred is because much of their success is based on marketing, rather than a sound cost-effective product.
quote:
BTW I've made the investing mistake you are making now. If I told you a few years ago you could buy 10 shares of AAPL at $250 or 100 shares of Microsoft at $25, deciding based off the number of shares would have lost you money.

Hah, I have that beat. I almost dropped about $10k into AAPL when it was at $18 a share around 2003-2004. I heard on the radio that AAPL had dropped to $20, and I thought "isn't that lower than their IPO price?" I looked it up and sure enough it was.

So figuring it might be worth buying, I did some research on Apple. They'd just had Steve Jobs return to the helm. He seemed to be obsessed with the color of the plastic on the monitors of the iMac. He'd also burned all their bridges with the hardware manufacturers who were making Mac hardware clones. And perhaps most damning they'd just released an MP3 player called an iPod which was bigger, had fewer features, and cost more than Creative's MP3 player. It didn't even have an FM radio for crying out loud.

That was enough for me, and I ran far, far away. Yeah, that worked out real well for me. ;) On paper, the technical specs for their products just aren't cost-competitive. But I learned that the intangibles - user interface, look and feel, user experience, and marketing - can more than make up for it.


RE: I LOVE IT!
By tim851 on 4/21/2011 4:03:06 AM , Rating: 2
Wow, there are so many holes in your story.

Between 2000 and 2004 Apple's stocks didn't reach 18$, nevertheless drop to it. The only time Apple's stock ever dropped in that range was in the summer of 2000.

Steve Jobs came back to the helm in 1997. That was the time he burned the bridges with the clone makers.

In 2002 Apple introduced the all-white iMac G4, a year before came the all-white iBooks. No colory plastic anymore.
The iPod was released in 2001.

The only thing about your story that seems to fit is that you didn't get rich on Apple stocks...


RE: I LOVE IT!
By robinthakur on 4/21/2011 7:17:51 AM , Rating: 2
quote:
I think the hatred is because much of their success is based on marketing, rather than a sound cost-effective product.


No, they just understand how to market their products to their target audience (the majority) and the rest of the manufacturers tend to market mainly to people that already know what the product is (the minority) It#'s not hard to see why they are successful.

In terms of being "sound" and "cost effective" these terms are vague and mean different things to different people. Initial cost is high, but total cost of ownership, useful life, build quality and product support are intangibles not always apparent in the initial cost.

Some would argue that in that sense, Apple products are actually cost effective because they hold their value far more than competing products which are worth virtually nothing once the product line is refreshed the next year (if its that long)

For example, the resale value of my iPhone 4, which I purchased on launch almost a year ago is still roughly £480. The Samsung Galaxy S by comparison is now worth as low as £180, so has depreciated more. Obviously this will change once the iPhone 4 is not the latest and greatest model, but you get the point.


RE: I LOVE IT!
By The Raven on 4/21/2011 11:41:05 AM , Rating: 2
quote:
Some would argue that in that sense, Apple products are actually cost effective because they hold their value far more than competing products which are worth virtually nothing once the product line is refreshed the next year (if its that long) For example, the resale value of my iPhone 4, which I purchased on launch almost a year ago is still roughly £480. The Samsung Galaxy S by comparison is now worth as low as £180, so has depreciated more. Obviously this will change once the iPhone 4 is not the latest and greatest model, but you get the point.

Couple things…
1) I'm not sure I believe your resale number there (at least if it was in the US) since someone could get a new improved iPhone for the same price as that. That certainly is the case with the iPhone 1. You would be stupid to by one of those used since you can buy a new one at Walmart for $50 (w/ contract)... so resale value? Really? We are talking ‘disposable’ electronics here that the naïve people out there upgrade every 2 years. Wait until that 2 year mark hits and watch the alleged resale price of yours drop like a rock. You compare something that has MANY comparable models released throughout the year and something that is only released when Jobs says so and you are comparing the price of the two. That doesn’t make sense. Again you would have to wait 2 years after the iPhone 4 release date where a) owners are out of contract and b) there is another iPhone on the market. Then the resale price of the 2 would be somewhat comparable. But still not even since there would only be the choice of a handful of iPhones vs. all the Samsungs, HTCs, etc.

And since you think that Apple is successful because they market to the technologically naïve (majority) then they will stick to the more scarce iPhones out there. Especially since they are shiny!
quote:
they just understand how to market their products to their target audience (the majority )

Since the majority doesn't follow tech trends... What does this have to do with technological advances? That is his point. That they make this money because they "fool" people to buy inferior/overpriced products (also like MS and Windows). (I put the quotes around 'fool' because these people know what they are getting when they buy it, so Apple is not doing anything ethically wrong.) As you said in so many words, many of these iPhone buyers are the naive majority unlike you or I. So the higher I see Apple stock climb and sales increase, the lower my expectation are of the future since it is the uninformed majority that are making the decisions that influence the rest of us greatly. Just like in politics lol.

So no, I don't see why anyone would be thrilled about this unless they owned stock. They are not tech leaders in the industry, they are business leaders in the industry. Hopefully they will turn into a tech leader, but when it is better to make money, why would they. Again, I'm not judging Apple, just this reaction to the news. I respect their place in the market just not the lemming mindset that fuels their growth.


RE: I LOVE IT!
By KoolAidMan1 on 4/21/2011 2:29:00 AM , Rating: 2
Excellent post


RE: I LOVE IT!
By SkullOne on 4/21/2011 7:51:00 AM , Rating: 1
Well I'm not investing in Apple. I can't afford it. However, Apple continues to grow. I would not be surprised if they can actually hit $500 like some people are predicting. That would make buying their stock worth it.

There's also a difference between hating a company and wanting it to flounder and go out of business. I want Apple to continue causing innovation and competition.

I hate Apple's marketing which is full of lies and deceit. I hate Jobs' "holier than thou" attitude. The whole "you're holding it wrong" and "others did it first but we did it right" crap is vomit inducing. If Lord and Master Jobs truly "knows what users want" why did it take them 3 years to add copy/paste? That's why I hate Apple. It's all about the attitude, not what they make.


RE: I LOVE IT!
By rlandess on 4/21/2011 1:21:05 AM , Rating: 2
Not every person who dislikes Apple is a basement dwelling troll. We're not in love with Bill Gates and we don't necessarily have a fetish for open source. I think the difference between Apple fanatics and Apple haters is that maybe some of us like think we make our purchasing decisions based on a rational criteria of performance or value or a combination of the two. At least from my point of view Apple fanatics seem to make purchases based on vanity, marketing or hearsay. If I've missed some reason I should be buying an Apple product please correct me.

There's an old saying about fools and their money parting ways. If anyone tears up when Apple makes money its because we know what that implies about the bulk of humanity.


RE: I LOVE IT!
By KoolAidMan1 on 4/21/11, Rating: 0
RE: I LOVE IT!
By Azethoth on 4/22/2011 4:43:38 AM , Rating: 2
Listen troll, do not wave those cheeto sticks in my face. Oh wait they are fingers ;-p

Seriously though, when the iPhone shipped did you refuse to buy it because you hate Apple and you were gonna wait 3 years for an Android phone? It really was a magical jesus phone from 5 years in the future. Each $ Apple made on it in that time was a $ you simply could not spend on a competing phone cuz there simply weren't any.

I do not mind if you sat out the iPad because its value is more dependent on the user and the competition is only 1-2 years late. For me it actually paid for itself by making my NY Times habit paperless and free till a month ago.

So, just like you don't want people to think you eat only cheetos and coke in your moms basement all day, I do not want people to think I am dumb because I choose to buy iPads and iPhones. Why? Because I look around and they were quite cost competitive to their sibling products when they shipped.


RE: I LOVE IT!
By retrospooty on 4/21/2011 7:57:01 AM , Rating: 2
"I love the sound of geeks' tears of anguish hitting their pocket protectors every time Apple reports a profitable quarter!"

Not me... I am PC all the way, and really don't care for Apple, thier products or the douches that buy them... However, I cheer for Apple's success. If not for Apple being a viable alternative, the PC side would stagnate and be way more expensive than it is. Competition = good.

On the phone side of things, every single person out there loving thier Droid, WebOS, or other modern mobile OS , and even ones coming out over hte next few years all owe Apple a great big thank you for innovating the mobile UI into something that isnt irritating to use.

The iphone came out and was a lackluster phone with a great screen and groundbreaking UI. Now there are others out there are better, but they wouldnt have been as good as they are if Apple hadnt released the iphone and make hte whole rest of the industry rethink their old concepts of UI


RE: I LOVE IT!
By PassionForGod on 4/23/2011 4:22:00 AM , Rating: 2
+1

Live your life for God.. and God will lead your life to a world full of LOVE and true HAPPINESS.


RE: I LOVE IT!
By The Raven on 4/21/2011 12:15:44 PM , Rating: 2
The way you say it like that, it makes it sound like you think the consumer base is getting stupider.

Geeks are stupid? This is news to me. Jobs himself is a geek...and a smart one. But I still don't like him.


RE: I LOVE IT!
By callmeroy on 4/21/2011 3:01:34 PM , Rating: 2
I don't get it.

Who's in anguish over apple being profitable?

I think their products are over priced - despite me having an Ipod Touch. I think Steve Jobs is a jack@$$.

But, its still good to hear they are doing well. Especially now..in this economy? I'm an American...Apple is an American company succeeding -- you can't put your immature bickering over consumer electronics products and who makes what aside to be happy a company is doing well?

That's jobs Apple is providing....likely with their profits...some very well paid jobs....that's taxes being paid...and likely like all corporations some charity or charities are getting donations from them throughout the year, etc.

Oh I still roll my eyes at why someone wants to pay so much for a laptop....but hey...its also not my money.


18 million suckers
By Paulywogstew on 4/20/2011 5:44:27 PM , Rating: 2
There's a sucker born every minute 18.65 million to be exact




RE: 18 million suckers
By ussfletcher on 4/20/2011 5:46:45 PM , Rating: 2
No, that would be more like ~35 a minute.


RE: 18 million suckers
By istitch on 4/20/2011 5:55:09 PM , Rating: 2
No, that would be more like ~ 140 a minute.


RE: 18 million suckers
By Tony Swash on 4/20/11, Rating: 0
RE: 18 million suckers
By B3an on 4/20/11, Rating: -1
RE: 18 million suckers
By Tony Swash on 4/20/2011 7:46:01 PM , Rating: 1
quote:
You have to remember that it's pretty much a fact 1 in 3 people are mentally retarded. So i wouldn't be surprised if this Apple trend continues, as it's still nowhere near 1/3 people owning an Apple product. We all know which side you fit into Tony.

At the same time the other 2/3 of people are becoming more and more aware of how much a disgusting company Apple and it's messiah Jobs are. No matter what site you go to (apart from any Apple fan site of course) you will see more and more bad comments about Apple.


Do you realise what an adolescent dick you sound when you talk about one in three people being mentally retarded?

Do you really believe such tosh?

Spouting weird defensive gibberish won't change the real world, or explain it.


RE: 18 million suckers
By retrospooty on 4/21/2011 8:01:20 AM , Rating: 2
1 in 3 people aren't retarded, its a slang term in use there. The reality is that 1 in 3 are really, really stupid . You know it, we all know it, and we all deal with them on a daily basis.

Just think how stupid the average person is... Now think, half of everyone is dumber than that guy. - George Carlin.


RE: 18 million suckers
By kmmatney on 4/21/2011 6:09:10 PM , Rating: 1
I travel a lot - and see a lot of iPads in the first class section. Hah! Hah! What a bunch of retards!


RE: 18 million suckers
By JediJeb on 4/21/2011 10:40:10 AM , Rating: 2
Every half second someone buys a piece of hardware that tracks their every move and stores the information for up to a year. I guess that old commercial about Apple destroying Big Brother back in the 80s was actually about them destroying it and taking its place.


RE: 18 million suckers
By hiscross on 4/20/2011 8:29:16 PM , Rating: 2
would like to meet one in person and say that to his/her face? Insulting people is easy on the internet. Bet you can't do it in person. BTW, if people who buy Apple or any product use their Own money, then it isn't any business of yours.


RE: 18 million suckers
By iluvdeal on 4/20/2011 9:17:29 PM , Rating: 2
So if only suckers buy from Apple, what exactly are those companies who use Apple as their R&D department and why is buying from those guys better? I'd rather support the companies who are guided by their own vision rather than those who just imitate others.


I wonder
By JediJeb on 4/20/2011 5:51:54 PM , Rating: 2
I wonder how many new stealth planes Apple customers just financed for China?




RE: I wonder
By dubldwn on 4/20/2011 6:14:58 PM , Rating: 5
Exactly! Do you see HP, Dell, Toshiba, Panasonic, Sony, Samsung, Microsoft, Motorola, LG, or anyone else using Chinese manufacturing? This is an outrage!


RE: I wonder
By JediJeb on 4/21/2011 10:41:23 AM , Rating: 2
Yes those companies too, but how many Dell purchasers run around extolling the virtues of Dell?


I have no Idea
By mchentz on 4/20/2011 10:23:46 PM , Rating: 2
Personally out of the hundreds of people I know, one person has an iPhone and a different person has an iPad. These numbers are a mystery to me.




RE: I have no Idea
By The Raven on 4/21/2011 12:09:45 PM , Rating: 2
You're not alone. Except I see the iPhones but not the iPads. So I don't exactly get these numbers either.


RE: I have no Idea
By Helbore on 4/21/2011 3:36:19 PM , Rating: 2
Well there is a possibility. I kept hearing all the Apple fanboys going on about how Microsoft hadn't actually sold as many WP7 phones as they claimed and the numbers were only how many units were sold to the providers.

Is it possible that Apples numbers are similar and not all devices are in the hands of a consumer? Also, its extremely likely that a lot of iPhones sold are going to people simply upgrading from the last iPhone.

I'm sure they are selling well, but I'm not convinced that the numbers they let out realy equate to the number in consumer hands. After all, Apple don't have to sell a lot of products to make record earnings. Their profit margins are so high, they don't need massive sales numbers.


Not Surprised
By Aikouka on 4/20/2011 6:01:59 PM , Rating: 3
I have to admit that I'm not too surprised by the iPod sales lowering. Now that people are migrating to the smartphones that have decent media players integrated in... I assume that most will avoid the extra device just for playing media.




By MCrusher on 4/20/2011 10:28:39 PM , Rating: 3
This company, Apple, is doing so well in a recession, and you want to hate them?

Stop whining and vote with your money, go buy something else, not from Apple, or go and start a company to beat Apple. What have you whiners done lately that is so great?

Idiots!




Iphone 4 bah!
By Ammohunt on 4/20/2011 5:57:24 PM , Rating: 2
Mac OS didn't get good until version 10 I will hold out until iPhone X is released.




Damn
By iluvdeal on 4/20/2011 9:35:05 PM , Rating: 2
Regarding their stock, I've said to myself at various points in time: I wish I had bought AAPL at $80, $100, $150, then $200, now $300... Wonder if I'll kicking myself for not buying at $350? It can't go any higher, can it? LOL.




correction to the article
By sprockkets on 4/21/2011 12:01:53 AM , Rating: 2
quote:
“With quarterly revenue growth of 83 percent and profit growth of 95 percent, we’re firing on all cylinders,” said Apple CEO Steve Jobs. “We will continue to litigate on all fronts throughout the remainder of the year.”


T,FTFY




Wild speculation:
By styrafoam on 4/21/2011 1:55:47 AM , Rating: 2
Apple will remove the headphone jack from the iphone and ipad to boost ipod sales. Headphone adapter will be a $60 option purchased seperately.




Tales of 2 cities
By vision33r on 4/21/2011 11:41:00 AM , Rating: 2
Microsoft is on the decline, they're just sitting there collecting Windows and Office license revenue. Nothing else is blowing the competition, oh yea Xbox too.

Apple is now bigger than Microsoft by sheer marketcap and quarterly revenue on the strength of consumer products.

This is a major feat regardless how much you despise them. They're achieving this level of business success with less than 8% Desktop PC marketshare.




congratulations..
By zodiacfml on 4/22/2011 5:48:12 AM , Rating: 2
i never bought anything Apple due various reasons but many, and not all people, vote with their wallets.




Don't get it...
By joe4324 on 4/22/2011 10:35:45 AM , Rating: 2
I think I know more than a couple people out of a hundred that have iphones or ipads, I would say %10-15 of my friends own some type of apple product. Who is buying this stuff? Or is it just because the margins are so high that the numbers 'sound' as if its higher market penetration? I've never purchased/owned or desired any apple product in my 15+ years as a buying consumer. I do often feel as if my needs/desires are a little esoteric but not really. I like flexibility, and the best bang for my buck and I don't mind tinkering.




It won't be long
By PassionForGod on 4/23/2011 4:25:16 AM , Rating: 2
Despite their record earning sales and revenue it won't be long before they worn themselves out.

Live your life for God.. and God will lead your life to a world full of LOVE and true HAPPINESS.




Apple
By SunAngel on 4/20/2011 5:39:11 PM , Rating: 1
Apple

+1




"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg














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