quote: the settlement is probably less than $100M USD.
quote: There's only one logical reason Apple would fight so hard for a secret settlement. It's bad. REALLY bad. As in stock plunge bad. We'll never know the truth either way, but that's my position and I'm sticking to it. It's the only thing that makes sense.
quote: Whether that was gross enough to be actually illegal I don't know
quote: Apple offered a way for the publishers to get back some leverage.
quote: the company actually using monopoly power to strong arm people in the publishing business is Amazon
quote: Last quarter Apple earned $45.6 billion in revenue and brought in $10.2 billion in profit.
quote: The fine should be equal to 50% of annual revenue.
quote: The purpose of a fine is to deter future behavior.
quote: At the time, Amazon's prices for eBooks were around $9.99 USD -- a price that was often below cost. After Apple's tactics, prices jumped to as high as $15 USD.
quote: Barnes & Noble, Inc. (BKS) one of Amazon's major rivals was unhappy that DOJ prosecutors had no issue with the market's most dominant player sell eBooks below cost. It has argued that such a tactic should be illegal.</qoute>This is the cost of getting and keeping customers.Amazon was burned big time when Apple colluded with publishers - the collusion was obvious to everyone at the time. I'm not surprised they're on the offensive now and I don't think they deserve bad press for it.