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More problems with Apple notebooks

Despite being released several months after the problematic MacBook Pro, Apple's family of black and white MacBooks have had their own fair share of problems as well. The most recent and widely documented problem for the MacBook has been its spontaneous shutdown issue -- the MacBook will randomly shutdown completely without warning or any signs of malfunction. This week Apple has posted an official notice on its website, asking users to call Apple Care for service if they experience random shutdowns.

Last week The Unofficial Apple Weblog (TUAW) revealed a possible explanation for the shutdown issue. In a German article, one researcher found that the problem was due to a cable inside the MacBook being too short. The cable itself runs between the system's heat sensor and the CPU heatsink. When operating, the heatink becomes hot and expands. Since the cable tension is high, the heatsink ends up cutting or melting through the cable's insulation and shorting the wires within. This is the cause of the random shutdown says the article.

After the machine is turned off (purposely or randomly), the heatsink then cools and contracts and the short no longer exists, permitting the machine to be turned on again almost immediately. Unfortunately, Apple has not revealed what the possible cause of the problem is.


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Apple Ads
By TomZ on 9/8/2006 1:14:50 PM , Rating: 5
Might be time to update some of the Apple TV adds to show the Apple Guy randomly shutting off or bursting into flames. :o)

Seriously, Apple's "holier-than-thou" marketing has got to go. It is clear from these incidents that they are not immune from regular design and manufacturing problems that also plague other manufacturers.




RE: Apple Ads
By Vertigo101 on 9/8/2006 1:17:44 PM , Rating: 2
I have to agree. I mean, advertising is all about showing off your product in the most appealing way possible, but I've seen an awful lot of misinformation in Apple ads recently.


RE: Apple Ads
By JazzMang on 9/8/2006 1:20:52 PM , Rating: 3
Their ad spokesperson (instead of the dork from dodgeball) should be a woman named Ms. Information.

See how many mactools get that.


RE: Apple Ads
By TomZ on 9/8/2006 1:26:29 PM , Rating: 2
Kind of interesting, if you search google for "apple guy," the first search result that comes up is a Bio for Al Gore on Apple's web site.

http://www.google.com/search?hl=en&q=apple+guy

That must have some special significance.


RE: Apple Ads
By Clauzii on 9/8/2006 1:30:24 PM , Rating: 3
Very interesting find there!

"And comming up next: Al Gore goes for Core."


RE: Apple Ads
By Vertigo101 on 9/8/2006 1:56:51 PM , Rating: 2
Well, when you have the guy who invented the internet on the team who makes the only computers that "Just Work", they must be unstoppable.....right?


RE: Apple Ads
By gramboh on 9/8/2006 2:34:00 PM , Rating: 2
Gore uses a Powerbook in his 'An Inconvient Truth' documentary movie. Product placement hehe.


RE: Apple Ads
By Fenixgoon on 9/8/2006 1:33:15 PM , Rating: 5
I agree. It's one thing to tout your own product, and it's another to talk smack about your opponent's. Apple does much of the latter, and little of the former. I saw pictures from the WWDC - banners draped everyone bashing Vista. For one, MS is solely a software company whereas Apple is both software and hardware.

Second, if MS tried to include a software suite by default like Apple did, they'd get sued 7 ways from Sunday. It's not that MS wouldn't - they can't because they will get hit by an anti-trust lawsuit again for being better than their competitors.


RE: Apple Ads
By CU on 9/8/2006 1:49:10 PM , Rating: 4
True, I wish apple was forced to stop including so much stuff in their OS or either MS was allowed to include thier stuff also. But, the way our laws seem to be working is make your OS great and include lots of stuff then when you become number one you must remove stuff, so someone else can have a turn. That is just not how it should be.


RE: Apple Ads
By TomZ on 9/8/2006 2:11:28 PM , Rating: 2
quote:
That is just not how it should be.

Maybe so, but I'd rather see that as the result of natural market forces, instead of meddling government regulators. But maybe that is not realistic.


RE: Apple Ads
By ZeeStorm on 9/8/06, Rating: -1
RE: Apple Ads
By TomZ on 9/8/2006 2:36:54 PM , Rating: 2
quote:
However, as for packaged crap, if I were to ever get Vista, I don't want any extra stuff, it's already going to run so slow using up every resource possible and keeping the energy and temperature running hot.

I heard the exact same criticisms about XP, and other versions of Windows that came before it. You conspiracy theorists should give it a rest with the "secret payments to encourage bloatware" idea. Clearly, software is added to the OS when customers demand it and when it adds value to the software in the eyes of the customer. It's not any more complicated than that.

Since customer expectations and requirements are constantly increasing (never decreasing!), it follows directly that subsequent releases of an OS (or any other software for that matter) will contain more code. There are some exceptions to this (e.g., major re-architecting or refactoring) but this is the general rule.


RE: Apple Ads
By Fenixgoon on 9/8/2006 2:50:06 PM , Rating: 2
vista beta2 and pre-RC1 ran fine on my lowly rig (Sempron 2800+ 1.6ghz @ 2.16, 1gig DDR333, x850XT). Granted the video card is relatively nice, but the rest is what you'd find in a budget rig.


RE: Apple Ads
By MonkeyPaw on 9/8/2006 3:35:24 PM , Rating: 2
Yeah, I've run Vista on a A64 2800+ with 512mb DDR400 and a GF6100 IGP. The swap file hit a little bit, but that's with Aero Glass enabled. Not bad, really. Considering that OSX doesn't run too great on 512mb or less, I don't see where MS is so far wrong. I like that they are making the OS look better. People who don't want a fancy GUI can disable many of the extras if they'd like.


RE: Apple Ads
By CU on 9/8/2006 1:45:39 PM , Rating: 2
Where have you been? Apple has alway used misinformation. Don't you remeber all their benchmarks that "showed" how much fast powerpc chips were.


RE: Apple Ads
By retrospooty on 9/8/2006 1:52:58 PM , Rating: 2
"I have to agree. I mean, advertising is all about showing off your product in the most appealing way possible, but I've seen an awful lot of misinformation in Apple ads recently."

Recently? Apple has always done this same type of misinformation campaign. Its almost like they are a politician, without anything positive to say for themselves, so just "slander the opponent with baseless charges" to win voters...

It was only 1 1/2 years ago Apple was insisting that Power PC chips were phnominally faster than those used in PC's (99% of the Macnatics bought it and insisted it was true, as they do with all the lies Steve Jobs spits out)... They finally stopped when switching to the same chips.


RE: Apple Ads
By Vertigo101 on 9/8/2006 2:09:44 PM , Rating: 2
It just seems to be getting worse with the switch to Intel chips and Bootcamp. They never mention that they're now PC's in Mac clothing, and if they run Windows like they say they can, they're just as vulnerable as they claim the competition is, which is also grossly overstated.


RE: Apple Ads
By JeffDM on 9/8/2006 5:37:36 PM , Rating: 2
They never mention that they're now PC's in Mac clothing

Yes they do. They say this on their web site and one of the ads do say that their products can operate as a (Windows) PC.


RE: Apple Ads
By Vertigo101 on 9/8/2006 7:08:04 PM , Rating: 2
quote:
Yes they do. They say this on their web site and one of the ads do say that their products can operate as a (Windows) PC.


Maybe you haven't seen the latest ads. Lemme link you up.
http://www.apple.com/getamac/ads/

Tell me they're being intellectually honest.

Compare the Trust Mac ad with the Touché ad. Tell me they don't contradict each other. Go on, answer wrong.

Watch the Accident ad, and tell me where they mention the fires their magnetic connector was starting.

Oh yeah, they don't. It's pure marketing BS.


RE: Apple Ads
By hiscross on 9/8/2006 1:52:30 PM , Rating: 2
Advertsising Never Lies, does it?


RE: Apple Ads
By tophat on 9/8/2006 1:55:08 PM , Rating: 2
With most companies, Apple outsources the manufacturing. As you have stated, no manufacturing process is 100% free from defects.

However, Apple is a very strong brand. Love it or hate it, there will always be someone in line buying into the latest and greatest Apple 'hype' with their wallet or pocketbook.


RE: Apple Ads
By michal1980 on 9/8/2006 2:20:34 PM , Rating: 1
and to think I almost bought a mini-mac just to play with, because I thought the o.s. was cool.

Then I stopped, and saw the stupid ads.

and decided, naww i'll pass.

Yes the power pc was faster then the intel chip according to apple. uh, ya, well, only until they started using intel, then intel was faster.

oh no those dells are catching fire. EVIL PC Laptops. (while we quietly recall the same battiries that can catch fire, because they are nearly the same ones as the dell lappies)

Oh no we Apple are so much greater and holier then though pc users.

its sickening. The attidues of the company. Ditch the attitude i'll buy a cheap mac just to play with it.


RE: Apple Ads
By JeffDM on 9/8/2006 5:46:21 PM , Rating: 2
I'm not sure what you are talking about.

I don't remember any Apple rep or ad ever mocking or even mentioning the "exploding" Dell notebooks. Either way, I think the chances of something like that are about one in a million regardless of the brand that's on the cover of the notebook.


RE: Apple Ads
By ZeeStorm on 9/8/06, Rating: -1
RE: Apple Ads
By TomZ on 9/8/2006 2:44:04 PM , Rating: 2
I think you are mispresenting the evolution of the .NET framework. As I believe you already know (or at least should know), .NET 3.0 is a repackaging of several other related technologies together with the existing .NET 2.0 runtime. In other words, the current .NET 2.0 runtime is a component of the .NET 3.0 release - so .NET 2.0 is not obsolete.

In addition, if you compare the evolution of .NET to that of Java, you will see that .NET has done a good job in promoting stability in their runtime. There is a very large proliferation of incompatible Java releases, also with lots of minor releases that were supposed to be compatible, but broke applications anyway. Microsoft has not repeated that same mistake (at least not yet).


RE: Apple Ads
By Chadder007 on 9/8/2006 4:08:00 PM , Rating: 2
....man, do I HATE Framework programs. They switched a program on us that we have been running for years to needing framework 2.0. The program worked great on almost any computer we could throw at it and now its as slow as molasses on anything less than a 2ghz P4 with 512 megs of RAM.


RE: Apple Ads
By TomZ on 9/8/2006 4:11:19 PM , Rating: 2
Suggest you search the web for benchmarks of .NET 2.0 vs. .NET 1.x - you'll find that .NET 2.0 outperforms .NET 1.x in nearly every aspect. The slowness you're experiencing is probably due to some other related problem than due to .NET 2.0 specifically. Our company has released a number of .NET 2.0 based applications, and we have only positive feedback from our customers about the speed of these applications.


RE: Apple Ads
By Ocaid on 9/8/2006 10:40:14 PM , Rating: 2
Seriously, Apple's "holier-than-thou" marketing has got to go.

Why? Isn't it in their best interest to put the product above everybody else's? If you don't like it, change the channel. I don't like the Taylor, or whatever his name is, Ford ads, so I usually flip the channel. That being said, it wouldn't influence me one way or the other if I were in the market for an automobile.


RE: Apple Ads
By Hare on 9/9/2006 4:09:57 AM , Rating: 2
This is just one of those topics where people are way too sensivite to think rationally. If someone said that they dislike the way MS says no one will want a PS3 and that it will cost way too much and have no interesting games people would propably just laugh and tell him to get over it.

Apple uses agressive marketing. It has done it for ages. Who cares? Apple is not the only company and I personally find the commercials hilarious and I'm a friggin PC user.


RE: Apple Ads
By retrospooty on 9/9/2006 11:52:05 AM , Rating: 2
I agree... This kind of mistake can happen to any manufacturer, and all companies marketing hype sucks, but Apple goes too far.

Its just the arrogant mentality that Jobs spreads (and customers believe) that his stuff is soooo much better, and sooooo much more reliable that annoys the rest of us. It's just different... Not better, not more reliable. Apple has had trouble in the past in many country's banning thier ads becuase they are flat out lies.



Microsoft Ads
By afkrotch on 9/9/2006 10:43:48 PM , Rating: 2
I think Microsoft should come out with their own flame Apple ads.

Like you get one guy to play as a PC and another to play as Mac. Then you have like 50 ppl talking and chatting it up with the PC guy and the Mac guy all alone. The 50 ppl are software and hardware that simply isn't supported under OSX. Then at the end, just have a one liner at the bottom. "Macs...doesn't play well with others."

Or just show off like 50 different PC cases and one Mac. The PC cases ranging from the sleek looking Lian Li's, to fully modded out Lian Li's, Thermaltakes, Coolermasters, etc. Full towers, mid-towers, SFFs, and ITX, then show the 3 different Macs. Then the one liner,"Don't just think different, be different."

When a Mac starts looking like this ( http://www.afkrotch.com/My_Comp/Wirbelwind/IMG_056... ) , plays all my games, and is cheaper, I'll consider them.




RE: Microsoft Ads
By Hare on 9/10/2006 6:03:12 AM , Rating: 1
If my computer would look like that I'd put a huge blanket over it and pretend it doesn't exist.

Btw. What's stopping you from modding macs? Quess you didn't think of that? What's next? "Mercedes Benz has just a couple of elegant models. I wan't my damn ricecup with neon-lights..."


RE: Microsoft Ads
By retrospooty on 9/10/2006 11:42:07 AM , Rating: 2
"Like you get one guy to play as a PC and another to play as Mac. Then you have like 50 ppl talking and chatting it up with the PC guy and the Mac guy all alone. The 50 ppl are software and hardware that simply isn't supported under OSX. Then at the end, just have a one liner at the bottom. "Macs...doesn't play well with others."

Or just show off like 50 different PC cases and one Mac. The PC cases ranging from the sleek looking Lian Li's, to fully modded out Lian Li's, Thermaltakes, Coolermasters, etc. Full towers, mid-towers, SFFs, and ITX, then show the 3 different Macs. Then the one liner,"Don't just think different, be different." "


Two very good points. If roles were reversed that is how Apple ads would run.



Apple Ads
By oneils on 9/11/2006 11:47:41 AM , Rating: 2
Here is a great take on those mac ads on slate.com

http://www.slate.com/id/2143810/

I know this article is old and that probably no one will read this post, but what tha hell.





RE: Apple Ads
By techhappy on 9/11/2006 12:15:53 PM , Rating: 3
New Mac vs. PC Ad
Hi, I'm a Ma-(Mac Shuts down unexpectedly)

*reboot*

Hi, I'm a Mac, and I'm very hip(Mac Shuts down again)

*reboot*

Hi, I'm a Mac, did you know that I'm very compatible with digital cameras, looks what happens when this new Digital camera plugs into my firewire port-

Japanese made Digial camera giggles-

As a Mac, I'm soo cool-(Mac firewire port explodes, taking out new camera in hellish blast of epic proportions)


lol yes
By Randum on 9/11/2006 10:32:55 AM , Rating: 2
I'm a PC and I'm a (BOOOM Bursts into flames)

=Macs are for n00bs=

ugh so frustrating..




"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad











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