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PC or Mac users can now purchase HD movies through iTunes, Apple announced

Apple has announced that iTunes users now have the ability to purchase and rent movies in high-definition content, which has been widely requested by iTunes shoppers over the months.

The Cupertino-based company will charge $19.99 for HD movie downloads, and $4.99 for HD movie rentals 30 days of release.  Older movie titles can be rented for $3.99.

Apple's current library isn't very impressive, but the company promised it's working to add TV shows and movies for shoppers.

Apple offered HD content for Apple TV users -- the company's rather lackluster set-top box that hasn't been popular among consumers -- but haven't been available through the PC or Mac.  iTunes has more than 10 million songs, 40,000 standard-quality TV episodes, and 5,000 SD movies -- there are around 1,200 HD movies for rent, but the HD purchase catalog also is growing.

"Movie fans are going to love being able to buy and rent films including 'Quantum of Solace' and 'Twilight' in stunning HD form the iTunes Store," Apple Internet Services VP Eddy Cue said in a statement.  "Customers have made HD content on iTunes a hit, with over 50 percent of TV programming being purchased in HD when available."




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