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Print 9 comment(s) - last by epollyon.. on Nov 26 at 1:29 AM

Apple purchased it for around $360 million USD

Apple recently acquired the startup that provided 3-D sensors for Microsoft's Kinect, offering motion and depth capture for a more physical gaming experience.

According to a new report from All Things D, Apple purchased Israel-based PrimeSense for about $360 million USD. The two had reportedly been discussing a possible acquisition since July.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," said Apple.


PrimeSense was behind the sensor technology for Microsoft’s Kinect, but Microsoft now uses its own sensor technology for the current Kinect generation, which is found alongside the new Xbox One console.  

PrimeSense's technology used cameras and depth sensors to capture the motions of gamers and incorporate them into Xbox games. 

Since its Kinect days, PrimeSense has developed new, smaller sensors suitable for mobile devices like smartphones. They could even be small enough for Apple's upcoming smart watch. 

Source: All Things D



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Finally
By lifewatcher on 11/25/2013 10:34:51 AM , Rating: 5
I've been thinking about a day, when my phone could be put in a pocket, from where it could see what I see - the people walking by, the places I visit... With depth perception, it'll be able to recognize things much better. Imagine working on your car, and your phone telling you which bolt to remove and parts to replace, if, for example, you are changing the spark plugs :)

Oh, well... Too bad, I'll never use such technology, as it appears that Apple will grab and lock it down first. (and, obviously, I don't ever want to be seen with an iDevice in hand)




RE: Finally
By retrospooty on 11/25/2013 12:10:01 PM , Rating: 1
I wouldn't worry about it, the tech is already out there. Even Apple with its mighty army of top lawyers couldn't possibly lock it down.

Look at it this way, Apple is trying and failing miiserably to lock down multi-touch on smartphones,(Which they didn't invent, weren't the first product available with it, but WERE the first highly popular product available with it). They are getting no-where with it. For this tech the difference is they didn't invent, aren't the first product available with it, OR the first highly popular product available with it.


RE: Finally
By exeedorbit on 11/25/2013 12:35:27 PM , Rating: 2
Besides, having such a device in a day and age where spying on people is starting to be considered as normal, I'd rather not have the NSA know how many strokes I require to climax. Thanks very much.


RE: Finally
By bupkus on 11/25/13, Rating: 0
RE: Finally
By epollyon on 11/26/2013 1:09:19 AM , Rating: 1
funny, i'm better than you at everything and yet i manage to have a MBP...
thanks for you insight into patent law.


iTV
By WLee40 on 11/25/2013 12:48:38 PM , Rating: 2
I sure hope they come out with an Apple HD or 4K TV and it uses this tech. No more looking for that damn remote. I don't know why Samsung or some other company hasn't come out with this yet. I bet its coming though...




RE: iTV
By marvdmartian on 11/25/2013 3:26:09 PM , Rating: 2
Actually, I see this being utilized by Apple "seeing" how you're holding your iPhone, then telling you that you're holding it wrong!


RE: iTV
By GlobleWarmingisbunk on 11/25/2013 5:54:13 PM , Rating: 2
The problem with Apple making a TV is that they would have to buy everything form Samsung than turn around and sue them for making a black (or any color they decide to make) rectangular TV, which they will claim to have invented first. /sarcasm

Samsung has come out with something similar. Look at the Samsung 7500 series and above, they all have a camera that can scene hand jesters. You can navigate all the smart menus with just your hands.


RE: iTV
By epollyon on 11/26/2013 1:29:16 AM , Rating: 2
I think its safe to say that the consumer wants more than just a pack of features. they want design (which i like in those TVs), they want integration, they want support, and they want good marketing. I think most importantly, they need good vertical integration and marketing to reach apple's state of consumer appeal.

inform yourself on what samsung actually is before making blanket statements. you don't have to approach everything in a "good brand/bad brand" sort of way. we're not in high school, or at least i'm not.

some basic facts about samsung:
founded 1930s, they sell everything from chemicals to clothing to insurance. they have a quarter million employees. samsung is the largest south korean conglomerate and is responsible for 17% of south korea's GDP

in other words, its a behemoth in comparison to apple. just samsung electronics is bigger than apple in every single way. their revenue is almost double that of Apple.

My point is this: if apple wants to sue samsung for integrating a feature they believe they have invented, its up to the judge whether this is the case or not. I don't think we understand patent law very well. the technology for depth sensing is obviously old and, equally obviously, is already patented by primesense and MS in whatever application they use it for.

i know it might not seem like it, but apple is the underdog in that situation.


"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner














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