Additional thoughts on the Google Nexus One announcement from a few days ago
As previously
noted a couple of days ago, Google announced it will release the
Nexus One smartphone in 2010, choosing to go head-to-head with phone
manufacturers for the first time.
The actual impact of the
Nexus One remains unknown, though industry insiders note Google may
anger wireless providers and phone manufacturers that have supported
its Linux-based Android mobile OS.
"If the most essential
element of your phone is coming
from a competitor, it's not good. Not in any industry," said
Anil Doradla, William Blair & Company analyst, in a note to
Reuters.
I applaud Google for finding ways to stay in
the headlines, especially as it expands from the Web to new
businesses, but initial thoughts lead me to believe it may be too
early for Google to ruffle feathers like this. Google does have
a reported market cap of $189 billion -- with $22 billion of cash --
but the company hasn't established itself just yet.
T-Mobile,
which is believed to be the carrier supporting the Nexus One in 2010,
obviously is the lone wireless subscriber that may support Google's
decision.
Moving forward, I'm curious to learn how
Google operates if it undercuts wireless providers, allowing it to
market the Android-powered Nexus One directly to consumers.
Furthermore, will Google be able to find a way to subsidize the
devices enough to convince consumers to pay a higher price tag for
the phone out the door?
Similar to what some other analysts
have said, I think Google is attempting to force the mobile industry
to evolve -- putting pressure on manufacturers and wireless providers
could be the best way to do it.
Google will continue to
promote its Android OS, which is used by HTC, Samsung and Motorola,
with Sony-Ericsson, Acer, and LG Electronics announcing
Android-powered phones.
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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Latest By Michael Barkoviak
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