Analysts Believe Apple Could Sell a $700 Netbook
May 22, 2009 10:28 AM
People are willing to pay a premium for a product perceived to be better say analysts
The netbook market is huge right now and the only major computer maker in the U.S. to not currently offer a netbook is Apple. Rumours are swirling that Apple will be jumping into the netbook market and with
coming next month many think an Apple netbook is coming sooner rather than later.
Analysts agree that Apple will be getting into the netbook market. Piper Jaffray analyst Gene Munster told
believes Apple is working on a device
with a touch screen ranging from 7 to 10-inches and selling in a price range of $500 to $700. That would put the machine in the high-end netbook segment, but analysts believe if the device is more functional than other netbooks on the market consumers will buy it.
rumored Apple netbook
would fill the gap between the iPod touch and iPhone and the MacBook that starts at $1000. Support for the Apple netbook rumour came from Piper Jaffray components contacts in Asia.
filed by Apple for multitouch technology.
One key to making an Apple netbook a success in the market is a keyboard according to some analysts. A real keyboard is a necessity, it would be hard to see consumers trying to work form a virtual keyboard similar to that of the iPhone. However, as analysts point out the keyboard would not have to be attached and could connect via Bluetooth.
Analyst Ezra Gottheil from Technology Business Research said, "People who aren't having money problems may want to pay more for something that they perceive as better constructed. This is particularly true for people buying netbooks for a second or third computer."
Analysts cited by
believe that Apple will announce its netbook before the end of Q2 2009.
"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates
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