NVIDIA to land possible deal with Apple

You never know when to believe analysts these days, but sometimes they strike gold when it comes to areas concerning tech. Today, we hear word that NVIDIA has been selected by Apple to provide video acceleration for Apple's next generation video iPod.

Ever since PortalPlayer got the boot from Apple, many players in the market have been jockeying for position to land deals with Apple which are sure to generate a steady flow of cash. Broadcom was wildly speculated to win the contract, but this latest news looks to halt that notion. EETimes reports:

"Based on our analysis, we believe Nvidia is designed into the next-generation vPod socket at the expense of Broadcom," said Satya Chillara, an analyst with American Technology Research Inc. (Greenwich, Conn.), in a new report. "We believe the Nvidia chip adds 3D graphics functionality in addition to all of the existing features (such as H.264) that Broadcom supported with the existing vPod," he said.

While NVIDIA looks to have the nod when it comes to next generation video iPod, Samsung has the iPod Nano market covered. When PortalPlayer got axed in April, Samsung announced that it had won the contract to not only provide NAND flash memory chips, but also the media processor for next generation iPod Nanos.

"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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