Earlier in the year, Japanese software firm Voice Bank announced a deal with the Digital Manga Association Japan (DMAJ) to provide manga for the U.S. market via iPhone. Software developed by Voice Bank will shrink manga pages created for viewing on the PC to iPhone size.
What is manga? Manga are Japanese comic books that cover a very large variety of genres. Dragonball would be a good example of manga that is well known even in North America. In Japan I can see manga is enjoyed by all demographics, men, women, and kids. There are manga compilations such as Shonen Jump – recently brought over for the North American market – that release the latest chapter of a variety of manga on a weekly basis. Currently Shonen Jump includes popular manga such as Naruto, Bleach and One Piece.
Out of curiousity I picked up q manga compilations targeted to older Japanese “salary men” (the prototypical male Japanese office worker), instead of manga about tennis, basketball, or ninjas that you would find in Shonen Jump you would see manga about golf.
If the iPhone were to become a hit here in Japan when it is released (which would also mean adapted to Japan’s mobile standards), the ability to view manga in a digital format would be a very positive feature. Currently manga compilations such as Shonen Jump are bought on a weekly basis and are the size of a textbook. They are also thrown away a week later due to the space constraints in this country.
Another positive would be the fact that everybody in Japan has a cell phone as it is hands down the most important electronic device ahead of iPods, Sony PSPs, and Nintendo DSs. Commutes are long in Japan, especially in Tokyo, and it is very common to see people text messaging or playing games on their cell to pass the time. By choosing an iPhone, a Japanese consumer would have digital manga viewer by default.
Outside of Japan, where the iPhone is already a success, the ability to view manga may be a popular feature. Voice Bank has established an office in the United States to help make this happen. Japanese manga is popular worldwide and there are underground communities that take the latest chapter of a popular manga, such as Naruto, translate all the Japanese into English and re-release the manga in a digital format all within a day of release.
I know from experience the screen on my fifth generation video iPod is not large enough to view these digital releases. The Sony PSP screen may be large enough but its lack of built-in memory will be a barrier for the common consumer. If the software developed by Voice Bank is a success it may be one more reason for any fan of manga to purchase an iPhone or iPod Touch.