A Navteq vehicle is spotted on a Finland street, updating and verifying its maps.  (Source:
Will incorporate Navteq into broader services business

Amid all its turmoil, Nokia is in scrambling to stay relevant (and profitable).

The latest evidence comes from a Reuters report that says Nokia is yet again revamping an arm of its business. The latest change finds the company incorporating Navteq — the independent digital-mapping unit Nokia acquired for $8.1 billion in 2008 — into its broader services business.

According to Pyramid Research, map-linked advertising is set to grow to more than $6.2 billion by 2015 though location-based services like the ones Navteq provides.

"Logically this makes sense, they merge the standalone Navteq unit with the separate location-based services business," Hannu Rauhala, an analyst at Pohjola Bank, told Reuters.

The combined unit will now be called the Location & Commerce business line, with Michael Halbherr — "an outspoken executive" according to Reuters — leading it. Halbherr joined the company five years ago and headed Nokia's massive acquisition of Navteq, the largest in the company's nearly 150-year history.

Nokia's stock price has been slashed in half over the last four months after intensified market share losses prompted the company to lower its quarterly and year-end profit outlook. Then, another high-ranking executive, CTO Richard Green, abandoned ship over disagreements of its software management plans. 

With the first Windows Phone-based Nokia models not arriving until some time next year and competition from Android and Apple increasing, things are bound to get worse before they get better.

"I modded down, down, down, and the flames went higher." -- Sven Olsen

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