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Amazon is learning that mobility is key to expanding its reach to consumers, and while it hopes to sell tablets in this new endeavor, its more concerned with encouraging more spending on its other products through the use of the tablet

Amazon may not have a whole lot of luck with the sales tax-related situation lately, but that certainly won't stop the United States' largest online retailer. To prove it, Amazon will be releasing a tablet this year in order to broaden its e-commerce activity. 

Tablets have become a large part of the computing community over the past year or so. The release of Apple's iPad in April 2010 (May 2010 internationally) made the tablet a popular new mobile device, having sold 3 million devices in the first 80 days. The iPad 2 (released March 2011) skyrocketed in popularity as well, with retailers reporting that they were sold out one day after the release. 

The Android-based Motorola Xoom was released in February 2011 and sold approximately 100,000 units during the first six weeks of sales according to Deutsche Bank analysts. Research in Motion's PlayBook for Blackberry hit store shelves in April of this year, selling 50,000 units on the first day of launch. 

Among the tablet hierarchy, investors and analysts place Apple's iPad and iPad 2 at the top and predict that Amazon's new tablet will be in the No. 2 spot according to Reuters. They believe Amazon's tablet will beat other tablets that have already released like the Xoom and PlayBook because both the Xoom and PlayBook are not "clearly connected to content" while Amazon has music downloads, Kindle eBooks, and videos to buy or stream. 

"In the tablet market, the No. 2 player will be Amazon," said Mark Gerber, director of technology research at Detwiler Fenton. "None of these other tablets have really taken off."

Amazon's tablet, which will feature a 9-inch screen and the Android operating system, is expected to compete directly with Apple for a few reasons. First, Apple's iPads are connected to content like iTunes for their music, books and video-related needs. As previously discussed, Amazon has similar content connectivity as well. In addition, Amazon and Apple have both released cloud storage services (Cloud Drive and iCloud respectively) giving users additional options after purchasing digital content.

While Google also has the Android Market available for content as well as the Google Music cloud service, analysts apparently do not believe these feature can compete as well as Amazon could in the tablet realm. 

Amazon is learning that mobility is key to expanding its reach to consumers, and while it hopes to sell tablets in this new endeavor, its more concerned with encouraging more spending on its other products through the use of the tablet. 

Amazon's tablet is expected to be introduced sometime before October 2011.

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By XSpeedracerX on 7/14/2011 11:17:30 AM , Rating: 5
Just make sure it's not black, retangular shapped, has buttons on the bezel (or has a bezel period), offers an app store, and features a touchscreen with an OS where you interact with icons, Amazon. Otherwise, apple will have to sue you for blatant trademark infringement. Otherwise, good luck!


RE: Great.
By quiksilvr on 7/14/2011 11:33:29 AM , Rating: 2
No /s, they will aim for tablets next depending on their luck with the smartphone case.

RE: Great.
By gregpet on 7/14/2011 1:52:58 PM , Rating: 3
What I think would be great is if the tablet used Amazon's Whispernet - the current Kindle can pull down content without being chained to a data plan (albeit just purchases from Amazon). If Amazon could offer a tablet that could access cloud content (owned by the user) without a data plan - I think that would be huge. You may not be able to browse the internet without a hotspot but to have cloud access (w/o the $50/mo data plan) would be amazing...

By dusteater on 7/14/2011 11:45:52 AM , Rating: 3
Put Windows on it and I would buy one. But never with Android.

By FTM0305 on 7/14/2011 3:21:26 PM , Rating: 1

Oh you were serious...

By thisisaname on 7/14/2011 7:43:40 PM , Rating: 2
If I wont buy Amazon branded cdr's or dvd-r's, if I wont buy Amazon branded toothpaste or deoderant, why would I buy an Amazon branded tablet?

RE: Why?
By idiot77 on 7/15/2011 9:55:55 AM , Rating: 2
To match your Kindle, duh.

By rangrangang on 7/14/2011 8:22:53 PM , Rating: 2

I tide fashion Good-looking, not expensive Free transport

Very curious
By TakinYourPoints on 7/15/2011 3:08:07 PM , Rating: 2
I haven't been a fan of Android devices in the past because none of the manufacturers have a clue, but Amazon may be the first ones to make an Android tablet work. This impression is based on their great execution with the Kindle.

Kindle store integration and automatic cloud backups/syncing (pages read, bookmarks, notes, highlights, etc) have been flawless since day one. It is something Amazon nailed that they honestly don't get enough credit for. I can't think of anyone else who can compete with Apple on that front, especially since they also offer books, movies, and an app store. I can't wait to see what they pull out. It may not outsell the iPad but it could be the first legitimately good non-iOS tablet out there, especially if it is rocking a Tegra 3.

Off Subject, but valid
By Barbwired2 on 7/14/11, Rating: -1
RE: Off Subject, but valid
By Barbwired2 on 7/14/2011 11:59:55 AM , Rating: 2
They are sweatshops!

RE: Off Subject, but valid
By FTM0305 on 7/14/2011 3:19:36 PM , Rating: 2
More like SWEETshops!

Make this baby as cheep as possible because I'm getting one!

RE: Off Subject, but valid
By Sazabi19 on 7/14/2011 12:15:42 PM , Rating: 2
I thought most of this was automated now... obviously all of it can't be, but for the most part I thought it was.

RE: Off Subject, but valid
By mike8675309 on 7/14/2011 12:20:18 PM , Rating: 2
Worked at a UPS for Fedex Depot lately? it's the industry.

RE: Off Subject, but valid
By ClownPuncher on 7/14/2011 12:30:35 PM , Rating: 2
No, they follow OSHA and Washington state labour regs. Working in a warehouse might be hard work, but you chose to work there.

RE: Off Subject, but valid
By dreddly on 7/14/11, Rating: 0
RE: Off Subject, but valid
By ClownPuncher on 7/14/2011 12:57:21 PM , Rating: 2
Is the warehouse a front for a salt mine, or what?

Sure, on paper, it's great!
By lawrance on 7/14/11, Rating: -1
RE: Sure, on paper, it's great!
By Denigrate on 7/14/2011 11:50:35 AM , Rating: 3
Last I checked, Apple makes zilch. They outsource it all. Hence the reason they've had so many quality issues with their desktop & laptops in recent years.

People who love their kindles will likely look seriously at an Amazon branded tablet.

RE: Sure, on paper, it's great!
By lawrance on 7/14/2011 4:05:28 PM , Rating: 2
Apple designs all of it's products in California. They outsource the manufacturing to China. Just like EVERY OTHER technology company does. And exactly what quality issues are you referring to? Because they rank #1 across the board in quality, customer satisfaction and customer service.

RE: Sure, on paper, it's great!
By GulWestfale on 7/14/2011 4:37:46 PM , Rating: 2
apple out sources hardware design. even the ipod software is based on something 'foreign'.

By TakinYourPoints on 7/15/2011 3:00:08 PM , Rating: 2
Everyone outsources manufacturing to China. Apple, Dell, HP, Microsoft, Amazon, everyone

RE: Sure, on paper, it's great!
By acer905 on 7/14/2011 12:22:26 PM , Rating: 2
It provides a user experience that can not be matched by hardware + software by two different companies What happens when Google updates their OS but the most recent version can't be updated on the "A-pad"? Do you really think Google is going to optimize their OS for every piece of hardware on the market?

Totally! I mean, i hate when Microsoft updates Windows, and my HP laptop can't be upgraded... I mean, why would Microsoft bother to optimize Windows for both Intel AND Amd processors. Not to mention Video cards..........


RE: Sure, on paper, it's great!
By lawrance on 7/14/2011 12:34:47 PM , Rating: 2
Congratulations. I figured someone would chime in with this poor analogy. Now let's use the proper analogy of phone handsets with Android's fragmented OS shall we?

By cruisin3style on 7/14/2011 12:49:15 PM , Rating: 2
I think Google is trying to tackle the fragmented problem with the next iteration of android named ice cream sandwich

RE: Sure, on paper, it's great!
By natehow on 7/14/2011 12:54:30 PM , Rating: 2
The reason various hardware doesn't get updated versions of android quickly is due to the hardware maker of said device not doing their optimizations to the latest distro of the OS and releasing it. Don't blame google for the hardware makers shortcomings and wanting to force consumers into their latest iteration of hwardware instead of optimizing the latest distro sources for their older devices.

RE: Sure, on paper, it's great!
By acer905 on 7/14/2011 1:01:55 PM , Rating: 2
So... like computers running Win XP, Vista, and 7? Or... what? Is it seriosuly Google's fault that Samsung decided to dig into Android, change things around, and use that instead of the stock version? Would you blame Microsoft if Dell removed the windows UI, put in their own version, and then took a while to patch the updates that MS puts out? Blame the correct source.

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