In yet another blow to the foundations of DRM protected
music, Amazon.com today announced it will launch a digital music store later
this year offering millions of songs in MP3 format from more than 12,000 record
labels.
Amazon’s DRM-free MP3s will free customers to play their
music on virtually any of their personal devices — including PCs, Macs, iPods,
Zunes, Zens — and to burn songs to CDs for personal use.
“Our MP3-only strategy means all the music that customers
buy on Amazon is always DRM-free and plays on any device,” said Jeff Bezos,
Amazon.com founder and CEO. “We’re excited to have EMI joining us in this
effort and look forward to offering our customers MP3s from amazing artists
like Coldplay, Norah Jones and Joss Stone.”
EMI also announced that it has reached an agreement with
Amazon.com to put its entire digital catalogue in the new digital music store. The
agreement follows EMI's
launch last month of its new premium download offering, in which the
company began offering retailers DRM-free music to sell in the audio format of
their choice.
“Amazon.com is known around the world for the unique
experience it offers music customers through features such as customer reviews
and personalized recommendations,” said Eric Nicoli, EMI CEO. “They have been
an important retail partner of ours, and we are delighted they will be offering
consumers EMI’s new premium DRM-free downloads in their new digital music
store. We think having a trusted destination like Amazon.com offer a high-quality
digital music product that will play across a number of devices gives consumers
more options and will be a significant boost for the overall digital music
market.”
Amazon may be the biggest challenger yet to Apple’s iTunes
and iPod combo. Michael Gartenberg, an analyst with Jupiter Research, points out that
Amazon understands the online space and how to sell a lot of music. The iPod is
still the most popular music player on the market, which could present Amazon
with the challenge of how to pry those users away from iTunes. “If all they're
doing is providing the same stuff at the same price point, that's going to be a
challenge for getting to iPod owners,” said Gartenberg. “This can work on an
iPod, but they still have to differentiate it from Apple.”
Apple’s iTunes has recently been shedding its DRM chains,
perhaps because of the views of Steve Jobs, who wrote in February a manifesto
of sorts seeking to abolish
the restrictions of digital rights management.