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Amazon hopes to have content deals in place by the middle of October says source

A report has surfaced that Amazon plans on having a new TV streaming box on the market in time for holiday shopping. According to the report the new streaming TV box is codenamed Cinnamon.

Sources also suggest that Amazon has approached software developers and cable providers in recent weeks in efforts to secure content partners for the set top box by the middle of October. Amazon has made no official statements on rumors about the set top box at this time.


Amazon CEO Jeff Bezos [Image Source: PBS]

Amazon will be stepping into a market to compete against companies lie Apple, Western Digital, and Roku. Amazon already competes directly against Apple in the tablet market and is one of the more successful players with an estimated 22 percent market share.

The set top box from Amazon could be an interesting offer since the company has a history of selling new products at break even in hopes of making money on content. Amazon runs the successful Prime movie streaming service that will undoubtedly be closely integrated into any set top box the company provides.

Roku recently unveiled a new line of streaming set top boxes along with the new TV and movie store called M-Go.

Source: NBC News





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great
By GulWestfale on 10/4/2013 11:01:25 AM , Rating: 2
this makes a lot of sense for amazon, and for owners/subscribers of kindles/amazon prime. amazon already have a lot of content, people are already familiar with operating a kindle (except my dad, who can't figure it our for the life of him lol), so allowing your content to be streamed to TV is a very good idea.

who would have thought, a few years ago, that one day amazon of all companies would become a competitor to apple in the tablet/TV box market?




RE: great
By Brandon Hill (blog) on 10/4/2013 11:17:17 AM , Rating: 2
Yeah, this is a no-brainer for Amazon. And I'm sure they'd sell it dirt cheap -- I'm thinking sub-$50.


RE: great
By othercents on 10/4/2013 1:03:38 PM , Rating: 2
If Amazon would put an OTA tuner and DVR component into their device, then I would be all over it and cancel my Netflix for Amazon Prime. At this point my TV only has Netflix capability and I have no reason to buy an Amazon device. This might change if I get Kindle Fires for the kids.


RE: great
By Reclaimer77 on 10/4/2013 2:29:32 PM , Rating: 2
quote:
then I would be all over it and cancel my Netflix for Amazon Prime


Really?

I found Amazon Prime to be completely dysfunctional. I was actually surprised how poorly it stacks up to Netflix.

And what's up with like half of all the content being available for RENT? I'm already paying for the service!! They actually expect people to pay $30 to watch a show temporarily, ON TOP of the subscription fee!

I'm a huge Amazon 'fanboy', but I cancelled Amazon Prime two weeks into giving it a try. There's not enough content, the bait and switch with the rental scheme is annoying and offensive, and the way the titles are organized is such a mess it's hard to find anything.

If they're serious about challenging Netflix then it's time to get..uhh, serious.


RE: great
By ClownPuncher on 10/4/2013 3:16:51 PM , Rating: 2
Amazon Prime is a great deal if you buy a lot of goods from Amazon. It's an OK deal if you're just there for streaming media. Still, on a monthly basis, it is cheap and offers more perks than Netflix.


RE: great
By Reclaimer77 on 10/4/2013 3:23:59 PM , Rating: 2
True. But I don't see it as much of an added value. Also most things on Amazon have free shipping already, and at least where I live, arrive VERY fast. Like 2-3 days, even without Prime.


RE: great
By ClownPuncher on 10/4/2013 3:35:40 PM , Rating: 2
Well, I also have a Kindle, so I'm taking advantage of Prime more than you likely would be.

Amazon also adds more content to their service faster than Netflix does. I'm thinking they will soon outpace Netflix for variety in their library. I mean, Netflix has been around for like 15 years and Amazon is closing the gap every day.


RE: great
By Reclaimer77 on 10/4/2013 4:10:35 PM , Rating: 2
Well from what I saw they LOOK like they have lots of content, until you go to watch it, then they want you to pay an extra "rental" fee. Seriously, renting a stream on top of a service fee? No thank you.

But look, that's just my opinion. I'm glad it works for you and lots of people. I was just hoping it would be more of a companion to Netflix. But there's lot of overlap in what the two services offer, Amazon has no originals like House of Cards, and the bait and switch "rental" bullcrap just turned me off.


RE: great
By ClownPuncher on 10/4/2013 7:13:25 PM , Rating: 2
Yea, I can see why you'd be a little off put. I had Prime before all of these services popped up, so I'm happy.


RE: great
By Reflex on 10/4/2013 7:14:26 PM , Rating: 2
Um, they have content that is rental, content that is purchasable, and content that is free. A lot of the content goes into all three of those categories, some goes into only one or two of them. The rental and purchase price are there for content that is not streamable, and the alternative is that it is not available at all.

You can browse free content easily without any purchase or rental prices, and their library is not far behind Netflix and it includes many things Netflix does not.

Honestly though, regardless of which you prefer Amazon wins. Netflix is 95% hosted and delivered by Amazon and uses most of the same streaming platform and back end.


RE: great
By Reflex on 10/4/2013 7:24:39 PM , Rating: 2
I meant paid options are there for content that is not available for free, obviously it is all streamable. It is not a bait and switch, it is content that simply would not be available were it a service like Netflix that offers no purchase or rental options.


RE: great
By Reclaimer77 on 10/4/2013 7:58:35 PM , Rating: 1
If all the best stuff is a separate rental fee, what's the point of me being a subscriber?

quote:
The rental and purchase price are there for content that is not streamable


But it IS "streamable", they just want an extra "rental" fee from me before I can watch it, on top of the subscription. I understand they are a business and seek to make a profit, but my subscription fee should be enough!

And yes, there's a clear bait and switch. Their setup is extremely misleading. To intentionally give the impression that there's more Prime content available then there actually is. When you click on something you want to watch, ONLY then do you discover they want an extra 'rental' payment.

quote:
and their library is not far behind Netflix


Once you subtract the rental titles and things Netflix already has, it's nearly barren.


RE: great
By osalcido on 10/5/2013 2:00:43 PM , Rating: 2
Amazon Prime isnt the same thing as Amazon Prime Instant Video

One is for purchasing goods the other is for the free streaming content


RE: great
By Chaser on 10/6/2013 12:40:08 AM , Rating: 2
Netflix doesn't offer free 2nd day or overnight shipping for $2.99 from one of the largest online retailers in the country.

Obviously Amazon Instant Video was never intended to be a direct competitor to Netflix.

Amazon Instant Video is a great bonus addition along with it's shipping advantages.

Reclaimer, as usual you're just looking for something to dismiss. Doing so is in your comfort zone.


RE: great
By Reclaimer77 on 10/6/2013 10:09:14 AM , Rating: 2
Yes I committed financially to trying a service merely so I could "dismiss" it and post about it on the Internet lol. Are you serious?

I was just giving my opinion, like everyone here does.

quote:
Obviously Amazon Instant Video was never intended to be a direct competitor to Netflix.


I'm well aware of that. As I've stated since the beginning, I was evaluating it as a companion to Netflix.

Prime doesn't do much for me because as I've stated before:
1. Most things on Amazon already have free shipping.
2. Most of my purchases already arrive within 2-3 days anyway.

Amazon's base shipping is so efficient and expedient as-is, I hardly see the benefit in Prime exclusively for faster shipping. Hell I've had free shipping items arrive the NEXT DAY!! A far cry from the early days of Internet shopping to be sure.

I was evaluating it strictly as a media streaming service, which is what I wanted to get out of it. And in MY OPINION, it needs a lot of work.

Not sure what's so offensive about this position that you need to put me on the defensive, or make accusations, over it. Prime just doesn't work for me because I wasn't getting what I wanted out of it, that's hardly 'looking for something to dismiss'. Amazon is a great company, I'm not bashing them or anything.


RE: great
By Ammohunt on 10/4/2013 11:19:29 AM , Rating: 2
Or they could have worked out a deal with Apple like Netflix did. As it sits i am not willing to use multiple streaming devices to provide content i will just skip it.


RE: great
By Brandon Hill (blog) on 10/4/2013 11:25:39 AM , Rating: 2
As long as it has Plex (Kindle Fire has a Plex app, so it seems probable), I'll be all over it. I'd put one in every room of the house.


Why?
By MicroBizIL on 10/4/2013 11:28:37 AM , Rating: 2
With all of the current devices that can stream Prime to the TV already (we can do it via Wii, Blueray Player or our TV itself) how many people really need yet another device attached to their set?

What we would like to see is a Prime upgrade, for a reasonable amount, that allows us to view more content for no additional charge. While there is a LOT already on there for free there is also a ton of stuff that is not (and we are not talking 'current' blockbusters either).

Would be great to see a real alternative to Cable/Sat out there that is total On-Demand. But then they are terrified of that and are going to fight tooth and nail to keep content licencing based on channels, which they control, rather than content, which they don't.




RE: Why?
By Brandon Hill (blog) on 10/4/2013 11:34:39 AM , Rating: 2
quote:
With all of the current devices that can stream Prime to the TV already (we can do it via Wii, Blueray Player or our TV itself) how many people really need yet another device attached to their set?


First off, not everyone has a Wii/Xbox 360/Blu-ray payer -- I know that my parents don't.

But most importantly to Amazon, it's a SHOPPING portal to Amazon.com... from your TV. The other devices allow you access to streaming, but devices like the Kindle Fire and this settop box would give you immediate access to the Amazon storefront which means $$$ to them.


RE: Why?
By unimatrix725 on 10/4/2013 3:09:16 PM , Rating: 2
+1
All I have now is a PS3 ("Jailbroke" so no APIV for me) an original xbox, smartphone, generic droi tablet and desktop. I would be inclined to buy this, if cheap enough. The price currently for "Smart TVs" dont justify the cost imo.


RE: Why?
By sorry dog on 10/4/2013 12:22:35 PM , Rating: 2
One of these days, I'm sure there will be a viable competitor to the traditional broadcast cable/sat set-top box. This ain't it. for most customers, it will be a nice companion to broadcast TV. Maybe it can grow to become a true IPTV competitor.

I tend to think for IPTV to become a true competitor, it will take a large service provider, and a ground up effort to make the product easy to use even for those with no computer in the household.


RE: Why?
By purerice on 10/7/2013 1:27:41 AM , Rating: 2
I believe that day is coming sooner than many expect.

People are skipping over ads with DVRs and watching more online content. ROI for TV commercials will eventually plummet and advertisers will be the ones demanding another option. Most people I know would rather have 1 minute of unskippable commercials for a 30 minute TV show than 10 minutes of skippable commercials.

Advertisers too would probably rather have shorter ads that steaming video customers cannot skip than long annoying ads that customers fastforward over.


RE: Why?
By sorry dog on 10/7/2013 12:30:56 PM , Rating: 2
I agree with everything you just wrote, but I dunno.

The economics of a full fledged TV package provider will only allow a few competitors because of the the cost of retaining the content, infrastructure, and marketing. In other words, a certain percentage of the TV subscribing public must be customers to pay for large fixed costs. That means that the product must be easy to navigate for Jim Bob and Betty who's only computer experience is a windows 98 machine their kids gave them 10 years ago. These are the same people who call technical service saying their cable is out because the TV switched to channel 2 instead of channel 3 when Jim Bob sat on the remote. If it requires more skill or effort than just flipping through the channel lineup, then it's probably not going to work.


By tayb on 10/4/2013 1:38:30 PM , Rating: 2
I believe Amazon Prime is successful because of the free shipping and that the streaming content is an afterthought. When I first signed up for Prime I wasn't even aware that streaming was included. Maybe it wasn't at the time. I didn't even care, the free shipping was the draw. I am acutely aware that it exists now but every time I go to check out the selection I always find that Netflix has better content. I've only watched a few shows on Amazon Prime so far. I definitely wouldn't pay more for steaming on top of my shipping.

What about you guys? I'm actually curious to see if other people use the streaming often.




By tayb on 10/4/2013 1:38:31 PM , Rating: 2
I believe Amazon Prime is successful because of the free shipping and that the streaming content is an afterthought. When I first signed up for Prime I wasn't even aware that streaming was included. Maybe it wasn't at the time. I didn't even care, the free shipping was the draw. I am acutely aware that it exists now but every time I go to check out the selection I always find that Netflix has better content. I've only watched a few shows on Amazon Prime so far. I definitely wouldn't pay more for steaming on top of my shipping.

What about you guys? I'm actually curious to see if other people use the streaming often.




By Wolfpup on 10/6/2013 1:47:25 AM , Rating: 2
It sounds like it's the physical BOX that's new-the Prime streaming service already exists.

And you can already stream it on more than one device (that do more than just stream amazon) like the Playstation 3.

Soooo why would they need new content deals?

I mean they'd be working on new content deals all the time anyway, but that's a separate issue from the box.

Completely random comment: I'll take Blu Ray any day over all this streaming stuff (which I'd have to pay more to my ISP to even make decent use of anyway, besides all the other downsides).




By Denigrate on 10/8/2013 10:31:24 AM , Rating: 2
Last I checked, Chromecast and Amazon Video don't work together, or at least not like Youtube and Netflix.




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