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Amazon Kindle DX  (Source: Gizmodo)
Kindle DX offers larger screen and much larger price tag

Amazon.com has been making news with its Kindle reader since the original debuted last year. The device has a nice screen and a free 3G connection that allowed users to download books without a PC very quickly.

A few months back, Amazon.com announced the follow-up to the original Kindle called the Kindle 2. DailyTech reported yesterday that Amazon was set to launch another new Kindle with a larger screen aimed at allowing users to more easily read newspapers and magazines. The two previous kindles were optimized for reading novels.

Today marks the launch of the new Kindle DX with a larger screen and other new features for digital reader fans to enjoy. Consumers who only recently purchased the Kindle 2 have to be angry right now. Amazon says that newspapers have been the best seller on the Kindle Store by far, so a larger screen device optimized for newspapers makes sense.

Amazon reports that over the summer three newspapers including The New York Times, The Washington Post, and The Boston Globe will be trialing low price, long-term subscriptions on the new Kindle DX. The NYT says that the Kindle DX will be offered to subscribers in areas where deliver of the print paper is not available, but doesn’t elaborate on the plan.

The official announcement of the Kindle DX confirms the many rumors that have been reported over the last few weeks. The device has a larger screen, a built-in PDF reader, and promises to allow users to read papers without ever needing to scroll, zoom, or pan around a page. Pages will automatically adjust to portrait or landscape orientation like the iPhone as well.

Amazon has signed up three of the top textbook publishers meaning that students at colleges using the textbooks will be able to buy digital versions of the book rather than carrying around the real paper versions.

The hard specifications of the device are a 9.7-inch E-ink screen with a resolution of 1200 x 824 and 16 shades of grey. The Kindle DX is 1/3 of an inch thick with overall dimensions of 10.4-inches x 7.2-inches x 0.38-inches. Internal storage is 3.3GB, capable of storing 3,500 books. The battery life is said to be long, but Amazon doesn't go into details. The navigation buttons for the DX are on the right side of the screen only and the device still offers the free EVDO connectivity for downloading books.

The downside to the DX is that the thing is downright expensive at $489. The DX is set to ship this summer and can be pre-ordered now.



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Price needs to come down
By Bateluer on 5/6/2009 11:35:56 AM , Rating: 5
489 dollars, plus the cost of a newspaper sub? Thats too much money when you could get the dead tree from a newsstand for a few bucks or less.

If it was 149 or even 199, I would be interested though. Bring it into the impulse buy zone.




RE: Price needs to come down
By jadeskye on 5/6/2009 11:45:24 AM , Rating: 2
i agree. i would love one of these but i just can't justify half a grand.


RE: Price needs to come down
By mcnabney on 5/6/2009 12:48:25 PM , Rating: 5
A subscription to the New York Times, seven days a week, in dead-tree form is over $600 a year. The digital version will save you about $500, or about the cost of a Kindle DX. So if you live outside of NYC and want the Times buying this and getting electronic delivery will start saving money after the first year.


RE: Price needs to come down
By djc208 on 5/6/2009 5:54:28 PM , Rating: 2
That assumes the NYT subscription will be much cheaper than the paper version. So far the biggest downside to the Kindle IMO has been content. While there's plenty of it, the publishers provide little incentive to buy the Kindle version over a regular hard copy.

If the newspaper subscriptions are less than the hard versions (since there's no printing component involved) then you have an incentive in convenience and savings. Otherwise not so much.

Same with the text books. While not having to carry around all of those large heavy textbooks would have been nice in college. Chances are the Kindle version will cost 80 or 90% of the printed version and be locked to the device so you can't sell it for the crappy 25% return you'd get when the class was over.


RE: Price needs to come down
By corduroygt on 5/6/2009 5:59:13 PM , Rating: 2
I never sold any of my engineering/computer science books. It'd be nice if I had all of them in electronic format though.


RE: Price needs to come down
By djc208 on 5/7/2009 11:52:21 AM , Rating: 2
Yes, I kept most of mine too. But there were all those "other" classes where I just sold them back, don't think that would be an option here.

Besides, long term there's still something nice about having a physical copy in your hands, especially if the price is almost the same (which it probably will be).


RE: Price needs to come down
By afkrotch on 5/7/2009 5:11:35 AM , Rating: 3
NYT kindle - $167.88 a year (Amazon.com)
NYT Electronic - $174.95 a year (nytimes.com)
NYT paper - $828.40 a year (Amazon.com)

I don't know how much to get it on nytimes.com. Don't feel like making an acct. I'm sure newstand price is a lot more too.


RE: Price needs to come down
By corduroygt on 5/6/2009 5:57:47 PM , Rating: 3
Or you can go to www.nytimes.com and read it for free on the laptop/smartphone you already own.


RE: Price needs to come down
By quiksilvr on 5/6/2009 11:28:57 PM , Rating: 3
Haha, paying for news? Really?


RE: Price needs to come down
By thartist on 5/6/2009 12:15:57 PM , Rating: 2
it is fashionable to make this kind of stuff absurdly expensive.


RE: Price needs to come down
By Souka on 5/6/2009 12:31:39 PM , Rating: 3
I know severaL people that are Kindle fans... Soon as the K2 came available, they bought it and junked their "old" K1 units.

Now this DX is out...they're twittering/facebookin about how great it is, or how it's going to be.

Oh, did I mention these poeople all have iPhone 3Gs? And are excitied about the new iPhone that is on the horizon?

Ghad... such consumers of technology

(oh, btw, I have an iPhone also...but it is provided to me by my work because of my on-call).


RE: Price needs to come down
By Yawgm0th on 5/7/2009 6:28:59 PM , Rating: 2
quote:
(oh, btw, I have an iPhone also...but it is provided to me by my work because of my on-call).
No BlackBerry? Not even WM?


RE: Price needs to come down
By Keeir on 5/6/2009 1:07:45 PM , Rating: 5
I think people evaluating the Kindle's prices are often short-sited.

A key feature is the FREE EVDO access. EVDO covers more than 2/3rds the US.

What would someone value the EVDO access at? 5 dollars a month? Even at 5 dollars a month, thats 60 dollars a year in value add...

Sure you can grab a newspaper from a stand, but can you get last weeks? Can you have the last 4 weeks of papers on one device you can use anywhere (outside an Iphone type which is very expensive at several hundred upfrount and at least 30 a month)

And the Kindle can have all your morning papers loaded automatically when you wake up... no need to even stop and use currency to purchase the paper. What is that worth? 2-3 minutes and no needing to keep the change around... 50 cents a day? 25 cents?

When all the factors are in, if your someone who routinuely buys books (25+ a year), or insists on a daily newspaper, then the Kindle is actually a reasonable priced solution at an expected life-span of 2-5 years for the device.


RE: Price needs to come down
By Bateluer on 5/6/2009 1:18:08 PM , Rating: 3
The EVDO access is a very important feature of the Kindle, no doubt, and one of its strongest selling points.

Foxit Software has a product called the eSlick they are launching soon, with an intro price of 259, MSRP of 299, no EVDO. However, its also DRM free and subscription free, but smaller than the Kindles. Still too pricey though.

Shame, because I would really like to have an ebook reader. Perhaps tax refund season next year.


RE: Price needs to come down
By Bateluer on 5/6/2009 1:32:04 PM , Rating: 2
The Kindle 2 costs about 185 to make, but they sell it for 359?

http://www.pcworld.com/article/163609/amazon_kindl...

There's no reason they couldn't sell it for 200ish and still turn a profit.


RE: Price needs to come down
By Moishe on 5/6/2009 2:31:25 PM , Rating: 2
Are you really expecting them to make them less than 10% profit? That's assuming the $185 is just cost, not R&D, packaging, overhead, marketing, etc.

$359 is too high, but $200 is giving it away. $250-$300 is probably reasonable.


RE: Price needs to come down
By Bateluer on 5/6/2009 3:28:05 PM , Rating: 2
It would be more profitable for them to give the device away, and darn close to it. They'd make their money back easily in newspaper/magazine subs and book sales, which they already take a cut of.

If they price it low enough so that everyone can get one, then that creates a VERY large market base to sell subscriptions, books, and other content to. The first eBook Reader with decent specs that does this will dominate the market.


RE: Price needs to come down
By teldar on 5/6/2009 3:54:34 PM , Rating: 2
I don't know that lowering the price that much would make up for the decrease in initial profits on increased volume. It all comes down to manufacturing cost and what they take as their cut of the media. If this is going to save people in the long run, media can't be terribly expensive. If media is not expensive, Amazon's 2-10% cut isn't going to be worth a whole lot.....

So.... I'm sure they've done some research on what the sweet-spot is and I would expect prices will drop, but not until Amazon has made a little money on it to recup some initial outlay.


RE: Price needs to come down
By callmeroy on 5/7/2009 3:49:53 PM , Rating: 2
I was thinking the same, now maybe my assumption is a bad one --- but I was assuming the main "board room" discussion when the first Kindle was pitched was driven home to the Amazon executives as "....and we can make a huge profit on all the ebook sales...."...

If Sony and Xbox sacrifice profit initially on their game consoles in attempt to capture the market , and in turn sales revenue from selling the games (and to a smaller degree accessories) -- why doesn't the same logic apply here?


RE: Price needs to come down
By Keeir on 5/6/2009 3:31:06 PM , Rating: 2
It seems to me your grasping to make the price fit your defination of a "toy". But if Amazon really produced the 200 dollar device, it would be a toy. They would need to reduce quality (get manufactoring costs etc down to 100-120) and cut the EDVO.

Right now, the Kindle offers "Lifetime" free EVDO. Easily a 100-150 dollar value, and potentially a cost to Amazon of several hundred if the device is used for years and years and years. It offers discounts of more than 50% of magazines and newspapers. Most of its books are prices at 10% to 60% off the print editions...

The Kindle is fairly priced to ensure users who use it get a good return in value in savings, increased utility, and convience over actual books to make the initial invenstment worth it...

Its not ment for someone who wants to "tinker" with it, or read a newspaper on sundays.


RE: Price needs to come down
By Bateluer on 5/6/2009 5:06:50 PM , Rating: 2
Here's the thing though, Amazon makes money on every newspaper and magazine sub sold, as well every book sold. It is too their advantage to get the Kindle into as many customer hands as possible. By creating a larger customer base for Kindle products, they will make more profit.

Right now, the Kindle 2 takes roughly 185 to manufacture. Amazon could follow the same model that every console follows, and sell the unit at cost, recouping the profit in sales of books/newspapers/magazines. Now, consoles do this by remaining static hardware-wise, for several years. However, a Kindle 1 didn't instantly become unusable when Kindle 2 was released. The Kindle 1 and 2 are still perfectly functional units and will remain so after the launch of the DX. Compare this to the console world, where once a next gen system is released, the previous generation's units drop in value like stones in a lake. So long as Amazon keeps the same EVDO and delivery system on each revision of the Kindle line, they would easily make money with this model.

If Amazon sold their Kindle 2 for 50 dollars, with the same specs it has now, everybody and their mother would be looking to buy one, and all of them would be looking to buy content for it.


RE: Price needs to come down
By Keeir on 5/6/2009 6:42:08 PM , Rating: 2
I guess I consider that a strength of the Kindle pricing scheme

The EVDO charges are NOT included in the prices of the goods. Devices chargers are NOT included in the prices of the goods.

This makes the Kindle attractive to Heavy Users. IE, you can actually -SAVE- money using the Kindle if you use it alot. Switching to drip type solution is not a clear-cut the answer. I don't want to buy a 200 dollar E-book where the price of the books are MORE than the papercounterparts. I want the content to be as cheap as possible. In the long term, its the price of the content that drives the sales of the device. 400 dollars is expensive for gadget "toy", but 400 dollars is cheap for a device that saves you 100 dollars a month (Times+Wall Street+EVDO+2-3 Books). 200 dollars is cheap for a gadget "toy", but 200 dollars is expensive for a device that saves you ?? dollars a month... maybe even costs more to use.

Obviously, people agree with the pricing stradegy,

http://www.techcrunch.com/2009/05/06/for-books-ava...

Kindle book sales are around 25% of the total sales of the books. Since I doubt 1/4 people using Amazon to buy books are Kindle users, or even 1/10 this is pretty startily. People who buy the Kindle are willing to buy -more- books at cheaper prices.


RE: Price needs to come down
By callmeroy on 5/7/2009 3:54:39 PM , Rating: 2
quote:
but 400 dollars is cheap for a device that saves you 100 dollars a month (Times+Wall Street+EVDO+2-3 Books).


If you normally wouldn't pay for EVDO, Times or Wall Street (the books i can see as I like to read) a month -- you can't rightfully state that as savings.


RE: Price needs to come down
By Keeir on 5/6/2009 3:38:27 PM , Rating: 2
For the "DRM" and "Subscription" parts... Kindle 2 (and to a lessor extend Kindle 1) supports significant NON-DRM sources. This means you can buy non DRM books and non subscription based news services....

"Kindle 2 supports the Kindle (AZW), TXT, Audible (formats 4, Audible Enhanced (AAX)), MP3, unprotected MOBI, PRC, PDF, HTML, DOC, JPEG, GIF, PNG, and BMP (through conversion) formats. Amazon claims that not all PDF's may format correctly."

BUT a large part of the price decrease and availibilty of books on the Kindle store is because there is DRM. In time, this will probably be phased out... as online-music stores are showing. First the Industry needs to build confidence that people will fairly buy thier goods rather than steal them... I think its reasonably to have the DRM at the Kindle Store when most non-DRM e-books I have seen often sell HIGHER than thier paperbacks. At least the DRM stores of Sony and Kindle have price reductions.


RE: Price needs to come down
By callmeroy on 5/7/2009 3:41:16 PM , Rating: 2
Why do I care about reading LAST WEEKS news in the first place? If you are that much of a news junkie --- you won't scoff at the cost to begin with....


same story...
By DrRap on 5/6/2009 12:02:14 PM , Rating: 2
amazon repeated the thing. we already have devices much better then kindle, like below but with very high price tag.
http://www.irextechnologies.com/irexdr1000
it would be nice to have this kind of reader under 200 USD range.




RE: same story...
By Bateluer on 5/6/2009 12:20:16 PM , Rating: 2
If 489 is too expensive, than 859 is definitely too expensive. Like I said, get these things into the impulse buy range of sub 200. Best thing they could do to move mass units into consumers hands.

With millions of people having wireless enabled readers, think of the potential boon for the struggling newspaper industry. Or aspiring authors looking to sell their work direct to consumer.

Get the price down and remove the DRM, and I'd buy one in a heart beat.


RE: same story...
By DrRap on 5/6/2009 12:30:43 PM , Rating: 2
yes, me too
with this much of price you go for a tablet PC.


RE: same story...
By SoylentG on 5/6/2009 9:55:02 PM , Rating: 2
So cut their profit, cut their inventory (removing DRM will make book suppliers less generous in pricing and availability), and you'll buy it? No crap. I want a brand new BMW for $1000. That'd be in impulse buy range, too.


RE: same story...
By callmeroy on 5/7/2009 3:44:54 PM , Rating: 2
I'm think most of that cost is markup......how the heck does it cost them anywhere close to $500 to make that thing...when they sell full functioning computers for that or less?


Dump the keyboard already
By corduroygt on 5/6/2009 11:42:11 AM , Rating: 2
An e-book reader does NOT need keys. Make the device the size of the screen, not bigger. People aren't going to be typing books on there, just reading them. A touchscreen seems to work for an 3.5 inch screen on the iphone, so it'll definitely work for a 9 inch screen.




RE: Dump the keyboard already
By mcnabney on 5/6/2009 12:52:59 PM , Rating: 4
Lots of people make notes. I think this thing can also do HTML, XLS, DOC formats as well as PDF. The keypad is most used for search and find functions.


RE: Dump the keyboard already
By ilkhan on 5/6/2009 1:21:58 PM , Rating: 2
The keys are for making notes (which is an ok feature) but mostly for typing search terms for new book via evdo. It seems to be a feature that amazon is trumpeting, but I don't really think it's needed.

Touchscreen on e-ink would be possible, but itd be slow and battery intensive as it'd require a refresh after each touch.


Was invented in 1968..
By Alphacrux on 5/6/2009 1:33:09 PM , Rating: 5
Or at least *predicted* in 1968 by Arthur C. Clarke in "2001, A Space Odyssey". Too bad he didn't predict hypertext:

"When he tired of official reports and memoranda and minutes, he would plug his foolscap-sized Newspad into the ship's information circuit and scan the latest reports from Earth. One by one he would conjure up the world's major electronic papers; he knew the codes of the more important ones by heart, and had no need to consult the list on the back of his pad. Switching to the display unit's short-term memory, he would hold the front page while he quickly searched the headlines and noted the items that interested him.
Each had its own two-digit reference; when he punched that, the postage-stamp-sized rectangle would expand until it neatly filled the screen and he could read it with comfort. When he had finished, he would flash back to the complete page and select a new subject for detailed examination.

Floyd sometimes wondered if the Newspad, and the fantastic technology behind it, was the last word in man's quest for perfect communications. Here he was, far out in space, speeding away from Earth at thousands of miles an hour, yet in a few milliseconds he could see the headlines of any newspaper he pleased. (That very word "newspaper," of course, was an anachronistic hangover into the age of electronics.) The text was updated automatically on every hour; even if one read only the English versions, one could spend an entire lifetime doing nothing but absorbing the ever-changing flow of information from the news satellites.

It was hard to imagine how the system could be improved or made more convenient. But sooner or later, Floyd guessed, it would pass away, to be replaced by something as unimaginable as the Newspad itself would have been to Caxton or Gutenberg."

From 2001: A Space Odyssey , by Arthur C. Clarke.
Published by Del Rey in 1968




RE: Was invented in 1968..
By Bateluer on 5/6/2009 2:15:37 PM , Rating: 2
DRM would kill it effectively. ;)


By john100 on 5/6/2009 12:05:57 PM , Rating: 2
That's awesome that a larger-display version is coming out. It is kind of odd that it costs as much as a laptop as someone said.

I agree with the previous comment that colors would be nice. If they properly take care of tables, graphics, annotations, that would make this a very powerful tool for textbooks.

I don't have a Kindle but checked one out from a friend. The screen is very neat and unlike most standard back-lit LCDs. If you get a chance, check it out. Kindle's display is VERY cool and more comfortable for all-day reading.

In any case, it is awesome that there is another, larger screen, Kindle coming out. It is pretty exciting that Amazon is putting a ton of effort into revolutionizing and popularizing eBooks.

If Amazon's Kindle can properly take care of tables, graphics, annotations, that would make this a very powerful tool for textbooks. The impact on traditional newspaper is less clear, unless Kindle can have a very low price point.

On the note about Amazon, thanks to PC World, I came across an interesting table that shows Amazon's discounts in various categories.

It is at http://www.uberi.com

Maybe someone will find it useful too, or at least somewhat amusing.




By canisd on 5/6/2009 12:35:04 PM , Rating: 2
About the colors, give them time. E-ink, the company that makes the ink of the ebook displays was founded in 1997, and it took a while to get the black and white


"DX"
By CZroe on 5/7/2009 3:51:32 AM , Rating: 3
Seeing "DX" on this made me think about Nintendo's transition from a B&W handheld to Color (both reflective, non-backlit displays).

Nintendo used "DX" or "Deluxe" to describe Gameboy Color versions of older games, typically available in black & white previously (The Legend of Zelda: Link's Awakening DX), but not always (Tetris DX, Super Mario Bros. Deluxe).




Amazon should buy PressDisplay
By borowki2 on 5/6/2009 11:48:24 AM , Rating: 2
Their selection of newspapers puts Amazon's to shame.




A step in the right direction
By ET on 5/7/2009 1:20:52 AM , Rating: 2
Granted, after paying $350 for a reader I'm not going to shell out another $490, but I find that I definitely want to read PDF's on my reader (most of them indeed magazines), and it's not good enough for that. I don't know if the new Kindle is good enough, but it's definitely better. A pity the e-ink display costs so much and competitive technologies don't have anything in production yet.




Not yet
By CityZen on 5/7/2009 4:21:39 AM , Rating: 2
Ok, call me back when these things are 150-200 USD and IN COLOR




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