Amazon said the month of December has
been the highest selling month for the popular Kindle e-reader, but
the company still hasn't released specific sales numbers.
Amazon
has never publicly released sales figures, and announced it will
begin to ship the Kindle with free expedited shipping to consumers
interested in purchasing a unit prior to Christmas.
It
seems odd for the company to continually issue press statements that
its e-reader has broken some type of sales records, but won't
disclose specific numbers or confirm sales numbers compiled by
analysts.
Even without exact sales figures, Amazon’s
competitors know there is much work to be done. "We obviously
fell behind Amazon," Sony CEO Howard Stringer noted during a
recent press conference. "But it's a long war, a long
race."
Sony is attempting to create partnerships
with book publishers and other content providers, but analysts are
unsure if that will have any long-term impact as the company
continues to struggle against Amazon.
When the Kindle first
launched -- becoming the first high-profile e-reader that consumers
were interested in -- Amazon had a difficult time meeting demand, but
that has changed. Sony has found trouble trying to bring in new
consumers, while Barnes & Noble, which recently launched its Nook
e-reader, is having trouble meeting demand.
E-readers are
expected to become even more popular in 2010, with Borders announcing
it will finally begin providing e-books. Furthermore, Creative,
Intel, Plastic Logic, LG, and other companies have announced or
launched e-readers, and analysts expect additional announcements
during CES in January.