Print 15 comment(s) - last by Reclaimer77.. on Aug 2 at 8:19 PM

But Airplay is still not support due to Apple's controlling ways, Inc. (AMZN) is stepping up its assault on Netflix, Inc. (NFLX) and Hulu (multiple owners), announcing the availability of an Amazon Instant Video app on the Apple, Inc. (AAPL) iPad.

Previously, Amazon had only offered Prime Instant Video via an app its popular Kindle Fire in the tablet space.  But access to the iPad opens the door to tens of millions of users in the U.S. alone.

The streaming video service is part of Amazon's Prime service, which also includes the perk of free two-day shipping.  Some books, including the popular Harry Potter septology are also available for free for subscribers.  Prime is free to Kindle Fire purchasers for one month.

Amazon offers Instant Video for Sony Corp.'s (TYO:6758) PlayStation 3 and for Microsoft Corp.'s (MSFT) Xbox 360.  It also is available as an app for Roku Corp.'s set-top boxes.

Like Netflix's iPad app, Amazon Instant Video for the iPad comes with an important limitation -- it doesn't work over AirPlay (audio streams are supported, but video isn’t, making it worthless for Amazon Instant Video), Apple's re-streaming solution that pushes video wirelessly from the iPad to an Apple TV.  Thus you'll be stuck watching your iPad stream on the small screen.

This is due to Apple's decision to lock developers out of the AirPlay API.  Some developers have rebelled against this restriction looking to reverse engineer the protocol, but have been subsequently smacked down by Apple [Source].

The app itself is quite slick and video playback has proven to be rather smooth with decent quality (for a streaming service) over Wi-Fi. However, Amazon has left out any ability to search for titles from within the app itself. The easiest solution for users is to search for titles using and add them to your Watchlist, which is accessible from the iPad app.

Instant Video offers some advantages over Netflix.  While it lacks as big a catalogue, it's slightly cheaper than Netflix's streaming video service or Hulu Plus, both of which are $96/year ($7.99 USD/month).  

Source: Amazon

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By kleinma on 8/1/2012 5:02:38 PM , Rating: 3
This is the stuff that you get for free with amazon prime right? Last time i checked the selection was pretty horrible. Has it gotten better in the past month? Netflix is pretty shabby in the streaming dept, and they have tons and tons more than amazon does.

Since I have amazon prime (mostly for the shipping), and have cancelled netflix streaming, I would love to see amazon get better content.

RE: prime
By Reclaimer77 on 8/1/2012 5:11:05 PM , Rating: 3
Depends what you like. I think Netflix is an amazing value for the money, not shabby at all. And the best part, commercial free! I do, however, agree that they could make it easier to FIND the good stuff like does.

I know Prime has Babylon 5! So jealous of that, c'mon Netflix make my day.

RE: prime
By jimhsu on 8/1/2012 5:26:42 PM , Rating: 2
Re: I know Prime has Babylon 5!

Really. I checked, and it was $1.99 an episode. I do have an actual Prime membership BTW (w/ the 50% discount by being a student). Wonder what I'm missing out on.

RE: prime
By Reclaimer77 on 8/1/2012 5:33:11 PM , Rating: 2
Ah crap, I guess they took it down since I saw it on there a while back.

RE: prime
By kattanna on 8/2/2012 10:34:08 AM , Rating: 2
babylon 5 is one of the very few shows i have on DVD, including the movies. its great

am currently watching the old original twilight zone in HD on netflix streaming. man does it look good.

RE: prime
By dagamer34 on 8/1/2012 5:17:52 PM , Rating: 3
Compared to the cost of actually buying seasons outright, you only need to find one or two shows with 2+ seasons for Prime to pay for itself even if you never used Prime for shipping.

RE: prime
By danjw1 on 8/1/2012 6:50:50 PM , Rating: 2
I guess you haven't looked recently. Or your taste is way different from mine. They have lots of TV shows. I have been watching stuff that I missed while I was in the Navy and then college. Lately I have been alternating nightly between episodes of Buffy The Vampire Slayer and Star Trek: The Next Generation. I think they have gotten some decent movies too, but I haven't explored that much.

RE: prime
By Reclaimer77 on 8/1/2012 7:06:13 PM , Rating: 2
I like all their animal shows too and things like "River Monsters" and Deadliest Catch

Yes folks don't faint, Reclaimer the "Neo-Con" watches nature shows :P

RE: prime
By Cheesew1z69 on 8/1/2012 8:15:29 PM , Rating: 2

RE: prime
By senecarr on 8/2/2012 1:29:24 PM , Rating: 3
Don't worry, all us "libtards" will just assume you watch it for when animals get hurt.

RE: prime
By Reclaimer77 on 8/2/2012 8:19:41 PM , Rating: 2
What show would that be!? :)

RE: prime
By Milliamp on 8/2/2012 1:38:11 AM , Rating: 2
Actually Netflix lost their licensing agreements with a bunch of companies and Amazon Prime is nearly as good for free.

One thing I like about Amazon video is when it doesn't have a title for free you often have the option to buy it or rent it for 24 hours.

RE: prime
By inperfectdarkness on 8/2/2012 7:00:38 AM , Rating: 2
if you don't like what netflix has to offer, then bitch at the media holding companies who don't want to play ball with them.

The Game Changer Here...
By Kell.W on 8/1/2012 8:48:19 PM , Rating: 3 that Amazon lets you download videos on WiFi to your iPad to watch later. That's huge for me. I use the iPad to keep me entertained at the gym while I'm on the treadmill. The WiFi at my gym sucks. Now I can download content at home and watch it whenever, wherever. I'm officially off the Netflix streaming leash!

By seamonkey79 on 8/1/2012 10:15:24 PM , Rating: 3
Toss it on my Nexus and we'll talk...

"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad

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