Print 23 comment(s) - last by Motoman.. on Mar 15 at 6:02 PM

Customers with existing Prime memberships will receive the new pricing for renewals that initiate on or after April 17

Well, that didn’t take long. It was just over a month ago that Amazon was talking about raising the price of its Prime subscriptions. Amazon CFO Tom Szkutak made it clear that prices for the yearly service could increase by as much as $40/year.
Well, it looks as though the gauntlet has been thrown down, and customers will see an increase of $20 a year, bringing the total to $99.

Someone has to pay for those drones...
In a letter to customers, Amazon writes:
We are writing to provide you advance notice that the price of your Prime membership will be increasing. The annual rate will be $99 when your membership renews.
Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years. Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. We also added unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners' Lending Library. 
For more information about your Prime membership, visit our Prime membership page.
The Amazon Prime Team
The new pricing will go into effect for new Prime members starting March 19. For current Prime members, the new pricing will go into effect for susbscriptions that renew on or after April 17. Pricing for Student Prime memberships will also be increasing from $39 to $49.

Tell us what you think in the comments section.

Sources: Amazon [1], [2]

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No problem here with it
By imaheadcase on 3/13/2014 8:50:00 AM , Rating: 2
Still less than $10 a month, save that on shipping easily. Plus Amazon tv shows are awesome.

I was surprised it was so cheap to begin with.

RE: No problem here with it
By ltfields on 3/13/2014 9:27:03 AM , Rating: 3
We like the "free" shipping part and use it often, but I still consider their streaming catalog lacking. Hopefully this will help get some more shows and movies available. I kinda wish Netflix would raise their prices a couple bucks a month. Not that I need more streams, but I'd like to see them be able to get more shows and movies and I'm willing to pay a little extra for that...

RE: No problem here with it
By Mitch101 on 3/13/2014 9:56:36 AM , Rating: 2
Anyone try RedBox streaming yet? They tend to buck the movie industry demands.

RE: No problem here with it
By blueaurora on 3/13/2014 10:19:28 AM , Rating: 2
They have done that from a physical disk perspective due to distribution agreements they were forced enter into by studios. They only buck from time to time on major releases they buy from a wholesaler. (Just pay more for each disk).

This helps them none in the steaming arena and they have no exclusives compared to their competition.

RE: No problem here with it
By Reclaimer77 on 3/13/14, Rating: 0
RE: No problem here with it
By AmbroseAthan on 3/13/2014 10:15:47 AM , Rating: 2
I agree with you. I share the account with my parents (I'm in my 30's) and my mom is able to get the shipping perks as a family member in her own account using my Prime Membership. Even at $99 its worth it for the free shipping, especially on heavier items! I just ordered Logitech Z623 and not paying 2-day shipping on a 22lb box is great.

RE: No problem here with it
By Motoman on 3/13/2014 10:50:56 AM , Rating: 1

I buy lots of stuff from Amazon. Always take the free shipping option. I don't see any value in paying $80 or $100 for faster shipping than what the free option does.

If you absolutely positively have to have it right now, jump in the car and drive to town. BFD.

RE: No problem here with it
By Camikazi on 3/13/2014 3:08:04 PM , Rating: 2
Not everything has free shipping and most heavier items won't have it either and that is where Prime comes in handy. Why pay over a $100 for a heavy item when you can pay $99 get it shipped 2 days for free and get everything else you order shipped 2 day free as well? Not to mention you can share the free shipping with up to 4 family members and the shows and movies they have to stream. All together it is a great deal if you can just see past your own nose.

RE: No problem here with it
By Motoman on 3/15/2014 6:02:45 PM , Rating: 2
Streaming is useless if you can't get broadband. That cuts out tens of millions of Americans right there.

Otherwise, to be honest I don't recall the last thing I ordered from Amazon that didn't have free shipping. And the free shipping gets here plenty fast as it is. So no...I see no need to spend the $100.

In the interest of full disclosure though, I did have Amazon Prime once...for a day. The auto shop couldn't get the exact tires I wanted for my truck via their normal supplier, so for giggles I looked for them - and found them - on Amazon. And I noticed that there was a free trial of Amazon Prime available.

So I ordered 4 truck tires and a free trial of Amazon prime. The massive tires were sent via 2-day shipping for free, which probably cost Amazon as much as I paid them for the tires. Then I canceled the Prime account.

By laviathan05 on 3/13/2014 9:25:55 AM , Rating: 2
Any word on if Amazon Prime Student pricing will also be increasing? I've been enjoying the $39 rate since starting postgrad studies.

RE: Students?
By Brandon Hill on 3/13/2014 9:29:46 AM , Rating: 2
Student membership will rise to $49

RE: Students?
By muIIet on 3/13/2014 10:38:02 AM , Rating: 1
Insane math skills!!!!!!!!!!

RE: Students?
By laviathan05 on 3/13/2014 11:29:53 AM , Rating: 2
Was that originally in the article and I completely missed it or was that an edit?

RE: Students?
By Brandon Hill on 3/13/2014 11:46:40 AM , Rating: 2
I added it after your comment. I had forgotten to include it in the original piece.

Amazon Prime increase
By fischerms80 on 3/13/2014 9:54:37 AM , Rating: 2
For amount that I ordered from amazon the 79.00 was my upper limit for this service. At 99.00 I will let the membership run out.

RE: Amazon Prime increase
By gookpwr on 3/13/2014 12:17:31 PM , Rating: 2
I agree with you fischerms80. $79 was my limit as well and though I do enjoy the perks of free streaming and free 2-day shipping, but with having to pay taxes on my purchases now, and the increase in Prime prices, I don't think I'll see the ROI that I did before. When I made out on the deal, or even broke even i was happy, but I'll be losing on the deal now. I'll shop elsewhere from now on.

RE: Amazon Prime increase
By marvdmartian on 3/13/2014 3:59:59 PM , Rating: 4
I still say that Amazon should have offered an "a' la Carte" Prime membership.

Prime offers 3 services:
1. free 2-day shipping
2. Kindle lending library
3. streaming movies & TV shows

The only one of the 3 that's worth anything to me, is the free shipping. Offer that at $49/year, and I'd likely jump on it.
Other people may only want the streaming shows, or the Kindle lending library.....or a combination of two of the services, but not the third. Make a lower price if you're only wanting part of the full Prime deal, and you'll pull in more customers.

Instead, Amazon took the cable TV company approach, and told everyone, "You get all or nothing, and you'll pay whatever we charge". Fine. I'll stick with the occasional (pre-Christmas) free 30-day membership, and cancel before it's through!

By Arsynic on 3/13/2014 9:28:50 AM , Rating: 2
Prime still pays itself off in a couple of months for me anyways. Paying no shipping on a plasma TV was awesome.

By brshoemak on 3/13/2014 1:07:22 PM , Rating: 4
Same here, but it's all a matter of how much utility you get out of it.

I am a certified Prime abuser so it's well worth it for me even without the video service (which I use rarely). Prime really earned its keep for me this past year when I had a 210 lb elliptical machine delivered to my door in two days for nothing. I also had 4 boxes of Lipton tea delivered the same day. Yeah, I'm weird.

There are also times when poor planning (or lack thereof) on my part has put me in a position where I need to get someone a gift ASAP. Again, totally my fault, but Prime has been there to help overcome my shortcomings as a human being. To each their own.

The shipping is not "free"
By Arbie on 3/13/2014 10:12:26 AM , Rating: 3

The items eligible for Prime "free" shipping are priced much higher - to cover the shipping! The savings are usually pretty small, where they even exist.

Prime can be a good deal if you watch a lot of video and want what they offer there. But for the occasional shopper it's probably a loss overall, at $80. At $100 that shopper is just going to be paying more for whoever is streaming.

RE: The shipping is not "free"
By MWink on 3/13/2014 10:33:15 AM , Rating: 2
I've noticed this recently as well. I've been watching an item that keeps switching between being an add-on item and offering Prime shipping. It's under $3 as an add-on, but runs $6.50-8.00+ when Prime shipping is offered. And yes, these are Amazon's prices, not a third party.
By Malhavoc on 3/13/2014 8:15:09 PM , Rating: 2
Let us hope that price of Prime for does not increase. Would definitely not be worth it with more limited selection, no streaming. Not sure if we have that Kindle lending crap either, but don't care.

By SilthDraeth on 3/13/2014 9:43:20 PM , Rating: 2
I will probably keep it going next year.

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