 The hot questions of the day in the tech industry are whether Steve Jobs will show up at Apple's WWDC 2009 keynote address this afternoon, and what hardware he might pull out if he does.
The pressure is on for Apple
Apple currently enjoys a reputation as one of the most powerful tech companies around and commands lofty stock prices. With Apple's Worldwide Developers Conference keynote 2009 set to air in just a couple hours at 1 PM E.S.T. (10 AM P.S.T.), all eyes are on Apple to deliver two critical nods to shareholders.
The first is a surprise appearance by Apple co-founder and CEO Steve Jobs. News analysts are mixed on whether Mr. Jobs will show -- after all, he isn't scheduled to be back from medical leave until the end of June. However, an appearance by Mr. Jobs, 54, could help boost share prices and excite the company's fans according to Reuters.
Some analysts, such as Global Equities Research senior analyst Trip Chowdhry, have gone as far as to say that if Mr. Jobs shows, share prices will rise, if not they may drop considerably. Mr. Chowdhry predicts a no-show by Mr. Jobs would lead to a 10 percent drop in share prices.
Broadpoint AmTech analyst Brian Marshall explains the magic of a Steve Jobs appearance, stating, "It's not just about Steve Jobs. (But) if he made a cameo appearance on Monday and the wind didn't blow right through him, the stock would go up."
Others believe that Apple's Chief Operating Officer Tim Cook is well positioned to eventually succeed Mr. Jobs at CEO and is perfectly capable of running the company. These analysts argue in the long run Mr. Jobs’ health problems will not negatively impact Apple's fortunes.
However, perhaps even more pressing than his appearance is the need for Apple to deliver on the promise of next generation iPhone hardware. It would be a shock to not see Apple announce a new iPhone at WWDC 2009, like it has for the last two years. A new iPhone though could attract more customers, strengthening share prices to new lofty heights and advancing iPhone's campaign in the smart phone industry.
If it fails to deliver new hardware, though, it may be in serious trouble, with a hungry Palm Pre eager to try to steal market share from the iPhone and RIM's Blackberries. Early demand for the Pre seems relatively strong, and early reviews have been somewhat mixed, but generally favorable.
"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs
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