Print 19 comment(s) - last by pomaikai.. on Nov 19 at 1:17 PM

Adobe hopes to have massive AIR installbase by early 2009

There seems to be two different schools for programming these days -- massive firms like Microsoft heavily invest in desktop computing with Windows and Office. On the other hand, you have Google and its web-based products like Google Docs that seek to put applications online for users to access anywhere.

Adobe feels that the best bet is to embrace both desktop and cloud computing and is shifting development of its software to favor both environments. The downside of being well rounded is that specialized software may work better, despite that Adobe is pressing on with a middle of the road orientation. Adobe CTO Kevin Lynch told CNET News, "It's a balance of the client and cloud together that makes for the most effective applications and the best development."

Lynch plans to speak during his keynote at the Adobe Max conference about the firms plans to meet the needs of both computing environments. A key technology that will be talked about at the conference is Flash, the technology that drove Adobe to acquire Macromedia. Adobe continually works on Flash to keep it in its spot as one of the standards in web based video delivery. A similar product from Adobe called AIR (Adobe Integrated Runtime) will also be a topic at the conference.

Adobe says that Flash and AIR are the technology keys to allowing it to bridge the cloud and PC computing gap and allow it to walk the line between the two platforms. Flash allows Adobe to offer its service that allows the uploading and editing of photos from users. Adobe says that Flash runs the editing software on the user's computer not adobe servers allowing for much less cost to Adobe and better performance for the user. Lynch says, "Our operational costs for hosting that application are much lower than if we had server-side processing."

AIR is what Adobe hopes to use as a type of runtime foundation for housing applications. AIR runs Flash applications and has a built-in engine for showing web pages and running programs written in JavaScript. AIR is available for several operating systems including Mac, Windows, and Linux, which will allow developers to write code once and run it on multiple platforms.

The latest release for AIR is version 1.5, which uses Flash 10. The combination adds 3D graphics, better text handling, the ability to mix different audio signals, and other capabilities that make it a better platform. The biggest problem facing AIR is that it's not widely installed on computers at this time.

Without a wide installation base, developers are not keen on spending time developing applications to run on AIR. At the same time computer, users aren’t likely to install AIR if there are no applications that use it. This leaves both sides in a lurch.

CNET News reports AIR applications are spreading, one of which is an eBay auction management system that has already been downloaded a million times. Media players form companies including Adobe, Fox, and Atlantic Records are also being downloaded that run on AIR.

Adobe says that its goal for AIR is to have the software running on 100 million machines by the first anniversary of the 1.0 release in February 2008. Certainly, a heady deadline considering that anniversary is only a few months away.

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No thanks
By FITCamaro on 11/17/2008 11:54:42 AM , Rating: 5
I'll pass before allowing Adobe to do anything other than providing me with their bloated PDF viewer.

RE: No thanks
By TomZ on 11/17/2008 12:01:51 PM , Rating: 3
I agree - the more I use Adobe software, the less I like it/them.

And I have to laugh at their lofty ideas about developing rich interactive client experiences in Flash. It's hard to imagine a worse development platform than Flash. Flash is really only useful for its original use: multimedia playback of web-based content. Going far beyond that is pure fantasy.

RE: No thanks
By amanojaku on 11/17/2008 12:07:33 PM , Rating: 4
I don't know about that. I mean, the fact that my 1280x1024 Direct 3D game takes up less resources than my 300x200 Flash game has NOTHING at ALL to do with a crappy programming platform. Really.

RE: No thanks
By inighthawki on 11/17/2008 1:25:03 PM , Rating: 3
Doesnt flash only make use of the CPU, not GPU, and uses vector based images? That would explain the reason.

RE: No thanks
By omnicronx on 11/17/2008 5:21:43 PM , Rating: 3
Ya really, comparing a 3d accelerated game to a 2d game is pretty much pointless. Flash for internet content is pretty good with resources, which is one of the main reasons it has lasted so long.

And as flash does make use of vector imaging, there is no reason that a flash game ran at 1024x768 should run much slower than a flash game at 300x200.. that is the beauty of vectors.

I do agree that flash is should stay to their realm (the net) though.

RE: No thanks
By robinthakur on 11/18/2008 6:54:13 AM , Rating: 2
Erm, I assume you don't mean Photoshop? I like Flash for makcing web content, but they really need to make it more efficient and less bloated. Some more integration and a cut down in the number of products they offer would be a good idea also, it still feels like the Macromedia stuff sits on the side somewhat...

RE: No thanks
By MrBlastman on 11/17/2008 12:12:13 PM , Rating: 2
But... but... don't you see? Adobe isn't content with bogging down your single PC, they want to infect the cloud as well! If they have their way, the whole world economy will suffer as a result of their horrid .pdf software.

RE: No thanks
By StevoLincolnite on 11/17/2008 12:28:22 PM , Rating: 2
I don't even let them provide me with a PDF viewer, that's where the program called "Sumatra PDF viewer" - It's light and efficient and loads up in a blink of an eye! - And it's free!

RE: No thanks
By Mitch101 on 11/17/2008 1:28:31 PM , Rating: 2
I'm surprised they aren't charging $200.00 for the Adobe reader by now. Of course $100.00 for students.

Adobe products need a massive price reduction. Microsoft Expression is gaining traction and you can get Microsoft Expression for free if your a student.

RE: No thanks
By omnicronx on 11/17/2008 5:27:15 PM , Rating: 2
I didnt think Expression suite software was a replacement for Acrobat reader..

The Web editor is just the new frontpage, blend is for silverlight apps (which is basically flash), the design program is for creating vector images and the encoder is self explanatory..

RE: No thanks
By tech329 on 11/18/2008 2:57:56 AM , Rating: 2
Expression and the other pieces of this generation of product are hardly a replacement for Front Page. The products are so different that any objective comparison is all but impossible.

RE: No thanks
By Trikat on 11/17/2008 3:18:03 PM , Rating: 2
I use adobe lite and foxitreader.
I am sure Sumatra would be great just for simple viewing, but I needed the extra features. :)

RE: No thanks
By inighthawki on 11/17/2008 12:32:54 PM , Rating: 2
I totally agree. Adobe Reader is so annoying and slow to open as well as process the actual files, its a joke. Reader Lite improves on some of that a little, mostly with the load times, but I don't think AIR will ever be a part of the software on my computer. I may get flamed for this, but I'll wait till microsoft integrates their own way of doing this into windows.

RE: No thanks
By Bruneauinfo on 11/17/2008 2:23:28 PM , Rating: 2
MS??? FLAME!!!!

By fishbits on 11/17/2008 1:58:00 PM , Rating: 2
"Flash allows Adobe to offer its service that allows the uploading and editing of photos from users. Adobe says that Flash runs the editing software on the user's computer not adobe servers allowing for much less cost to Adobe and better performance for the user."

So instead of installing Adobe software locally to edit pictures locally, we'll use and Flash to... still edit pictures locally. What the??? Oh, how I loathe that company.

RE: Umm
By Scrogneugneu on 11/18/2008 12:03:28 AM , Rating: 2
Ah, yes, but you forgot the most important part : can't work if your internet is down.

The future is bright!

Nike lawsuit coming?
By SR81 on 11/17/2008 3:12:19 PM , Rating: 2
Haven't they trademarked AIR long ago? They might have to come up with another acronym...

RE: Nike lawsuit coming?
By pxavierperez on 11/17/2008 10:42:21 PM , Rating: 2
i actually was thinking about that too.

Real intended use
By pomaikai on 11/19/2008 1:17:15 PM , Rating: 2
I think what there after is purchase once, run anywhere. You can upload a picture from a public PC, do some editing from save it on there server, come back later to another public PC and continue your changes. Come on people think outside the box. Use photoshop from home, office, public pc, etc. all with the same user liscense.

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