Adobe still fighting to get Flash on iPhone

Ask a handful of iPhone users what they would most like to see happen for the handset, and many of them would say support for Flash. Adobe Flash support is famously missing in Apple devices, which has led to a lot of back and forth between Adobe, Apple, and Steve Jobs.

Adobe is still fighting Apple and Jobs to get Flash onto Apple devices and has resorted to using more open letters in an attempt to shame Apple into supporting Flash. One of the letters carried the headline We "Heart" Choice and outlines how the company believes that the internet should be open and developers should be allowed to develop with any platform they want. Adobe believes that an open internet is the only way forward, and many would agree. That is with the exception of Steve Jobs who calls Flash a proprietary system and sees HTML5 as an open source option. 

Adobe notes in a statement on its website:

We believe open markets that allow developers, publishers, and consumers to make their own choices about how they create, distribute, and access content are essential to progress. That's why we actively support technologies like HTML4, HTML5, CSS, and H.264, in addition to our own technologies.

Adobe also claims in its open letter that it is big on sharing the code behind many of its offerings and services. Adobe, Nokia, Palm, and other major companies banded together in late 2009 on the Open Screen project to urge an open internet that is accessible on all manner of devices in the same ways. Apple on the other hand is as closed to outside developers and innovation as Adobe is open to it.

Adobe founders Chuck Geschke and John Warnock published their own letter, specifically calling Apple out. The letter states, "We believe that Apple, by taking the opposite approach [to openness], has taken a step that could undermine this next chapter of the web — the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time." The letter continues, " In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody — and everybody, but certainly not a single company."

Steve Jobs published an open letter in April 2010 where he came down against Flash in a big way and pushed the adoption of HTML5.

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