Adobe has big plans to get its next-generation Photoshop on the web
Adobe Photoshop will be making its way online within the next six months. The online Photoshop will be an entry-level form of the product and will be available to all Internet users free of charge.
Adobe already has the foundation for an online product in place with Adobe Remix, a web-based video editing tool. Remix, which is a simplified version of Adobe Premiere Elements, is offered free of charge through Photobucket.
Like Remix, the hosted Photoshop will also be offered through a partner. Despite this, according to Adobe CEO Bruce Chizen, if ad revenues are high enough Adobe might be tempted into offering its web services to users directly.
"That is new [for Adobe]. It's something we are sensitive to because we are watching folks like Google do it in different categories, and we want to make sure that we are there before they are, in areas of our franchises," said Chizen to CNET.
There is little doubt that Adobe has made this move as a result of the looming threat of Google, which lately has been placing a large amount of emphasis on online software. Late last year Google launched Docs and Spreadsheets, a word and spreadsheet editing tool based completely online and available for free. It is possible that Google might also create an online version of Picasa, which is currently distributed as desktop software for free.
Like Microsoft, Adobe’s business is largely based on packaged software. It is evident, though, that the company is not planning to be caught off guard in the case that Google offers an online competitor. Although the online version of Photoshop will be a low-end form of the product, Adobe claims it will still offer enough features to beat other free competition, namely Google Picasa.
The web-based Photoshop is expected to be the first move of a larger transition that will integrate hosted services into Adobe’s business model. Adobe plans to market the online Photoshop using its well established Photoshop brand, which is one of the leading graphics-editor software available.
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