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Google-owned ad firm AdMob claims that 4.3+ million Americans want an iPad.  (Source: PC World)
Study also say 4.3+ million Americans want an iPad

A new market research survey [PDF] reveals some growing trends, as well as some surprises.  Market research and advertising firm AdMob (which is owned by Google) has combed through millions of advertising requests from mobile devices and surveys and has drawn a wealth of conclusions.

The study takes a snapshot of smartphone users browsing the 15,000 sites in AdMob's network.  

It reveals some intriguing trends in terms of smartphone market leadership.  It reveals that the iPhone has a 50 percent share of the OS market for smartphone devices 
browsing the internet, while Android is a growing second with about 24 percent market share.  RIM, meanwhile trails with about 4 percent market share.  

Obviously RIM is currently the top smartphone maker when you look at its cross-product sales numbers.  However, iPhone users (and Android users) are using mobile internet much more.  This raises the likelihood both that online content and online advertisements will be aimed more heavily at them, while Blackberry users may see poor compatibility.

The survey also shows India, Indonesia, and the UK to be the closest competitors to the U.S. in terms of an internet-active smart phone user population.  China, curiously, does not make the list.

The study also shows that Mobile Internet Devices (MIDs), like Apple's new iPad, are growing fast in market share.  From February 2009 to February 2010 they grew from about 7 percent to about 17 percent of the total mobile traffic.

AdMob recently conducted a study that showed that 10 percent of smartphone users (approximately) want an iPad.  ComScore, a separate market research firm, recently pegged U.S. smartphone subscription rates at close to 43 million units.  If Apple could indeed sell 4.3+ million iPads, that would be a blow to the device's numerous critics, who include Microsoft co-founder and former CEO Bill Gates.

The iPad launches this Saturday in Wi-Fi form priced at $499, $599, and $699 respectively for 16GB, 32GB, and 64GB models.



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Want != Buy
By adiposity on 3/29/2010 6:13:01 PM , Rating: 5
Want != Buy




RE: Want != Buy
By CrazyBernie on 3/29/2010 8:48:40 PM , Rating: 2
More like: "Looked at an advertisement on a smartphone" != "Want"

Those kind of generalizations are what gets global warming fanatics laughed at.


RE: Want != Buy
By crystal clear on 3/30/2010 4:39:03 AM , Rating: 2
Sorry iPads SOLD OUT.....got to wait for your turn.


RE: Want != Buy
By themaster08 on 3/30/2010 6:00:01 AM , Rating: 2
That's in the real world.

In Apple world, such logic and reasoning don't apply.


Funny you should mention AdMob
By bigboxes on 3/30/2010 12:32:18 PM , Rating: 3
I just installed Adblock yesterday afternoon on my Pre and said goodbye to AdMob ads!




RE: Funny you should mention AdMob
By mckinney on 3/30/2010 5:32:09 PM , Rating: 2
I like that

thanks


RE: Funny you should mention AdMob
By mckinney on 3/30/2010 5:33:24 PM , Rating: 2
are you running Firefox?


RE: Funny you should mention AdMob
By mckinney on 3/30/2010 6:07:35 PM , Rating: 2
sorry didnt notice you were on the pre


RE: Funny you should mention AdMob
By bigboxes on 3/31/2010 12:49:54 AM , Rating: 2
Haha... I know what you were thinking, but I added a free app the other day that had annoying AdMob banner ad. You had to get the "full" version to get rid of it. I finally got around to installing some "homebrew" apps and patches a couple days ago and one of the patches blocked those ads. And then I read this article and said, "AdMob sounds familiar." :)


Ipad
By FaceTheSlayer on 3/29/2010 4:23:26 PM , Rating: 4
I don't want ipad.




RE: Ipad
By chagrinnin on 3/29/2010 4:47:53 PM , Rating: 5
That's okay,...it's not mandatory or contagious,...yet. :P


RE: Ipad
By frobizzle on 3/30/2010 8:43:39 AM , Rating: 1
quote:
That's okay,...it's not mandatory or contagious,...yet. :P

No, it is only virulent. :-O


Want =/ Will Buy an ipad
By Shig on 3/29/2010 5:10:18 PM , Rating: 3
I don't even like Apple that much and I want one.

That in no way means I'll go out and buy one. I want a lot of things.




RE: Want =/ Will Buy an ipad
By Sazar on 3/29/2010 5:49:04 PM , Rating: 2
I know a few people who are interested, so no denying there is a want out there.

What I do NOT get though is all the alleged people looking to grab one for business use. How can the iPad in it's current iteration be business friendly? Even the upcoming Dell Mini 5 can do more as a business device, purportedly, as it has phone features as well as mini-tablet features.


RE: Want =/ Will Buy an ipad
By crystal clear on 3/30/10, Rating: 0
RE: Want =/ Will Buy an ipad
By LRonaldHubbs on 3/30/2010 8:04:00 AM , Rating: 2
Agreed. I'd never buy one because it isn't worth the cost, but if somebody gave me one I'd use it.


Title very misleading
By Yawgm0th on 3/29/2010 4:28:29 PM , Rating: 2
"Biggest competitor" has nothing to do with what device browses the web most. That's a ridiculous implication. I know it's explained in the article, but I read the title in my RSS feed and immediately thought "lul wut", given that RIM has a much larger market share




RE: Title very misleading
By Ard on 3/29/2010 8:37:49 PM , Rating: 2
I do think the title is somewhat accurate, but not based on what's portrayed in the article. I don't think anyone can doubt that Android is taking the smartphone market by storm. True, RIM is still a big player but, you have to admit, they've become a bit stagnant and complacent as of late. If Google has their way, they'll relegate Apple to #2 and leave them to fight with RIM for the rest of the pie. That's certainly a long ways off, but they've made some serious inroads in a very short amount of time.


RE: Title very misleading
By mckinney on 3/30/2010 5:31:01 PM , Rating: 2
quote:
If Google has their way, they'll relegate Apple to #2 and leave them to fight with RIM for the rest of the pie.


I thought Apple was #2 and Rim was #1 in the mobile US platform market. Did you mean that they will relegate Apple and RIM to #2 to fight for the rest of the pie?

Am I the only one to find it funny that Mick writes a blog about a Google owned company that does a survey that shows that Googles OS is Apples biggest competitor?

So much for an independent survey.


Market share != Usage share
By mfenn on 3/29/2010 4:07:52 PM , Rating: 4
I know the article says "OS market for smartphone devices browsing the internet". A better term for this would be usage share since market share implies a number of devices sold. The article tries to explain this, but its wording is somewhat convoluted.




China didn't make it because...
By XZerg on 3/29/2010 3:52:34 PM , Rating: 2
It has too much restriction on what content is available to Chinese users and and what isn't.




Is it just me or...?
By bupkus on 3/29/2010 4:48:44 PM , Rating: 2
Ok, I read the title and the article and I just didn't get anything out of it.




Ipad vs Android
By vcolon on 3/30/2010 7:54:40 AM , Rating: 2
I'd rather wipe with a Maxipad than an Ipad.




4.3 million in an alternate universe maybe.
By joey2264 on 3/29/10, Rating: -1
RE: 4.3 million in an alternate universe maybe.
By icanhascpu on 3/29/2010 4:39:09 PM , Rating: 2
Better information than you gave with your grade-school counter argument there.


By BruceLeet on 3/29/2010 6:32:19 PM , Rating: 2
Doesn't matter if they surveyed smartphone users, the bottom line is some people want it.

Simple concept really.


RE: 4.3 million in an alternate universe maybe.
By Ard on 3/29/2010 8:34:03 PM , Rating: 2
Believe me, I'm just as skeptical as you are, and, quite frankly, disturbed if these numbers pan out. It's disgusting that there are potentially 4.3 million blind zealots who will buy a 1st-gen device sight unseen simply because it bears Apple's brand.


RE: 4.3 million in an alternate universe maybe.
By bety on 3/29/2010 10:40:41 PM , Rating: 2
Yes, it must be blind Apple loyalty, not because they like what they've seen.

This is projection, just because you make buying decisions based on your feelings for the company does not mean EVERYONE does.

[Collapse Comment] Won't Be Purchasing This
By Ard on 11/10/09, Rating: 2
By Ard on 11/10/2009 12:12:49 PM , Rating: 2
I've always been interested in trying the Modern Warfare line (really enjoyed CoD2 a few years back), but I definitely won't be doing it with MW2. With the exception of console specific exclusives, I only play FPSes on my PC, period. There's no way I'm going to support the bastardization that the PC version of MW2 has become. If anything, I'll wait for Steam to have a sale on the original MW and simply pick that up, though I'm honestly loathe to give Activision any of my money.


By crystal clear on 3/30/2010 9:21:08 AM , Rating: 2
Yes, it must be blind Apple loyalty, not because they like what they've seen

NO its NOT blind Apple loyalty- its Massive consumer confidence in Apple products.

NO Feelings involved-Nobody loves a company-they love a product.

Obviiously you lack experience in consumer/retail marketing.


By gralex on 3/30/2010 8:34:31 AM , Rating: 2
Ditto on the 1st-gen remark! +1 (in writing unfortunately since DT won't give me an "uprate" option)

Jobs is just a glorified telemarketer. I think his customers are just plain gullible...


"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings














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