 PGR4 is only on Xbox 360, but future Bizarre Creations games won't be (Source: Microsoft)
Microsoft's racing game series may be in limbo after the loss of Bizarre Creations special relationship
One of Microsoft’s most loyal
developers, Bizarre Creations, was snatched up in an acquisition on Wednesday
by Activision. UK-based videogame developer Bizarre Creations is best known for
its Project Gotham Racing series for the Xbox and Xbox 360 and Geometry
Wars game on Xbox Live Arcade.
Activision said in its statement to
the press that the acquisition represented the “latest step” in the game
publisher’s “ongoing strategy to enter new genres.” Last year, Activision
entered the music rhythm genre through its acquisition of Red Octane's Guitar
Hero franchise.
Although Bizarre Creations has close
ties to Microsoft, it was not tied exclusively to the Xbox. Bizarre Creations
is currently finishing development on third-person action game, The Club,
for Sega, which is due to be released early 2008 for the Xbox 360, PS3 and PC.
All future titles will be published by Activision.
Mike Griffith, President and CEO of
Activision Publishing, Inc., said, “Bizarre Creations will play an important
role in our growth strategy as we develop an original new intellectual property
for this important racing segment, expand our portfolio in other genres and
utilize their proprietary technology for cross platform development.”
“Our goal at Bizarre Creations has
always been to do all we can to nurture our creative and passionate teams, who
excel at and enjoy what they do. Activision's independent studio model will
continue giving us creative freedom to build exciting new brands,” said Martyn
Chudley, Managing Director of Bizarre Creations. “Their financial support and
marketing prowess will also enable us to build upon the commercial success that
we currently enjoy, and take the company - and our games - to an even higher
level.”
The Bizarre Creations-developed Project Gotham Racing 4 for Xbox 360 is set
to release in early October. While Microsoft owns the Project Gotham Racing
series intellectual property, it seems unlikely that the original creators will
return to the series.
Microsoft responded to the news in a
statement recorded by 1UP, “Project Gotham Racing is a signature
racing franchise for Xbox 360 and Xbox LIVE and we plan to continue the series
but we have nothing further to announce.”
Bizarre Creations will become a
wholly owned subsidiary of Activision will start to develop two new titles alongside
current projects. Activision expects that its first game from Bizarre Creations
will be released after fiscal year 2009. Financial terms of the acquisition
were not disclosed.
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