Print 29 comment(s) - last by DLeRium.. on Dec 7 at 3:06 PM

AT&T and Verizon have dropped their lawsuits against each other, leaving Verizon free to continue to mock AT&T's geographic coverage in its commercials.

AT&T is trying to fire back with its new commercials starring Luke Wilson.
There's no love gained between the pair, but they agree to end their pointless court battle

Verizon really got under AT&T's skin when it aired the first of its "There's a map for that" commercials blasting the company's 3G coverage.  AT&T took Verizon to court, suing them for deceiving its customers.  AT&T argued that while its geographic 3G coverage was admittedly lacking compared to its competitor, it still provided coverage for most Americans by population. 

Now it appears the court fracas between Verizon and AT&T has finally been laid to rest.  Following the denial of its request for summary judgment, AT&T has agreed to drop its suit and Verizon has, in turn, agreed to drop its countersuit.

AT&T writes, "Verizon and AT&T have dismissed the litigation between them in Georgia and New York."

According to the legal text provided:

IT IS HEREBY STIPULATED AND AGREED by and between Plaintiff/Counterclaim Defendant Cellco Partnership d/b/a Verizon Wireless ("Verizon Wireless") and Defendant/Counterclaim Plaintiff AT&T Mobility LLC ("AT&T") that pursuant to Rule 41(a) of the Federal Rules of Civil Procedure: (a) Verizon Wireless's claims against AT&T in the above- captioned action are hereby dismissed without prejudice, and (b) AT&T's counterclaims against Verizon Wireless in the above-captioned action are hereby dismissed without prejudice.

AT&T and Verizon, though, are hardly kissing and making up.  Verizon continues to step up its ads mocking AT&T's efforts.  And AT&T is trying to counter with a series of commercials starring B-list actor Luke Wilson.  It appears, however that this round has been won by Verizon -- AT&T's brand reputation has been slipping downward according to market research firm Brand Index, and a recent Consumer Reports study showed AT&T last in customer satisfaction (Verizon came in first).

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By Oregonian2 on 12/2/2009 2:22:31 PM , Rating: 4
Actually, I liked Luke before his AT&T ads. Don't like him anymore. Odd. :-)

RE: Luke
By Lord 666 on 12/2/2009 2:29:29 PM , Rating: 5
Going back to your old favorite of Lance Bass?

RE: Luke
By mcnabney on 12/2/2009 2:43:37 PM , Rating: 2
He looks all puffy now.

RE: Luke
By 67STANG on 12/2/2009 3:46:18 PM , Rating: 2
I'd be more inclined to say he looks obese.

RE: Luke
By KingOfOldSkool on 12/2/2009 4:38:35 PM , Rating: 2
There is a fine line between puffy and obese.. most of you should be aware of that as well as a tad more sympathetic considering you probably get short of breath scratching your ass.

RE: Luke
By theslug on 12/2/2009 5:46:17 PM , Rating: 2
Are you people kidding, he isn't anywhere near obese. Overweight perhaps, but not even close to obese.

RE: Luke
By tmouse on 12/3/2009 9:15:11 AM , Rating: 2
You know I was thinking the exact same thing. He should definitely avoid the face close-ups. I have a feeling he was practicing for the commercial with a bowl of candy.

RE: Luke
By soulrider4ever on 12/2/2009 5:27:13 PM , Rating: 3
So, I'll just switch to Sprint, at least they don't pull this political BS

RE: Luke
By dajeepster on 12/3/2009 12:45:27 AM , Rating: 1
exactly... sprint only cancels you if you complain.

RE: Luke
By Redwin on 12/3/2009 10:26:31 AM , Rating: 2
I recently complained to sprint about a rebate on a phone I'd bought (by email no less, the easiest complaint method to ignore). Essentially I wanted a $150 rebate with no receipt and it was initially refused. After I sent them an email asking them to change their mind, they reversed the decision, and expedited the check so it got to me in 2 weeks instead of the normal 6-10.

Not saying every interaction with sprint customer service is great, but i don't think its fair to paint them all as bad either. I've used them for 10 years now, and have never had any issues, or a single dropped call, ever.

Reminds me of...
By Anoxanmore on 12/2/2009 2:40:37 PM , Rating: 3
AT&T: You mock my pain.
Verizon: Life is pain, AT&T. Anyone who says differently is selling something.

These lawsuits have been funny.

RE: Reminds me of...
By headbox on 12/2/2009 2:46:22 PM , Rating: 2
I feel bad for the lawyers who aren't going to make millions more off the lawsuit.

RE: Reminds me of...
By slacker57 on 12/2/2009 4:39:56 PM , Rating: 2
I hope I'm not the only one that caught the reference.

Good book/movie.

RE: Reminds me of...
By Anoxanmore on 12/3/2009 9:19:10 AM , Rating: 2
Sadly, I think you are, well you and me anyway. T.T

RE: Reminds me of...
By kd9280 on 12/3/2009 10:02:03 AM , Rating: 2
*knows the reference*

Greatest movie, ever

Why the disrespect?
By NullSubroutine on 12/2/2009 3:58:12 PM , Rating: 2
Why I thought the commercials were stupid and by no means a Luke Wilson fan, but the comment of him being "B-list" actor is not only a subjective opinion, it is certainly unprofessional for a news article.

News should be informative and unbiased (yes I am aware of the poor practices by the mass media).

Stating AT&T has enlisted or hired actor Luke Wilson with series of commercials is perfectly fine; saying he is "B-list" actor adds nothing to the article. This is something left for comments section. Should a writer want to add such subjective opinion, keep it out of the article and make a post like the rest of us here.

RE: Why the disrespect?
By NullSubroutine on 12/2/2009 3:59:32 PM , Rating: 2
I now see this is labeled "blog", but is still kept in with the rest of the news articles. Blogs and News should have separate sections.

RE: Why the disrespect?
By Rinadien on 12/2/2009 5:47:06 PM , Rating: 2
That's just Jason's attempt to divert people's attention from his frequent grammar and spelling faux pas...

RE: Why the disrespect?
By tmouse on 12/3/2009 9:28:26 AM , Rating: 2
It's not a blog. If it were the section title would read Blog: Gadgets. The (blog) near his name is simply a link to his blogs (everyone who has a blog section has one). As for the B-list statement While I doubt he researched it there is actually an official listing called the Ulmer Scale which uses a 100-point ranking system to measure bankability. Where bankability is the degree to which an actor's name alone can raise 100% or majority financing up-front for a film. Wilson is probably a B-list and if so it would be a fact not an opinion.

By btc909 on 12/2/2009 2:55:40 PM , Rating: 2
AT&T finally figured it out, well at least in regards to the lawsuit. Instead of "you better shut up Verizon" "we are gping to counter your adds". The next thing AT&T needs to do is to actually increase the 3G coverage area. AT&T is a nationwide carrier right? I'm aware AT&T has faster 3G speeds over Verizon but if the service isn't offered in the majority of the country what's the point of the faster 3G speeds? Also if these cell carriers were smart they would offer fixed 3G internet service. A Verizon or AT&T tech comes out & installs an antenna at your location, you have no bandwidth caps but you can't roam with the 3G service. I have several customers that can only get low end DSL service and they don't want to pay for a T1.

Luke Wilson is looking like a fatty.

By Spivonious on 12/2/2009 3:54:56 PM , Rating: 3
And let's not forget that "3G" is not a standard. It's just a marketing term for the 3rd version of the carrier's data network.

By DLeRium on 12/7/2009 3:06:32 PM , Rating: 2
You know, when you mention MAJORITY of the country, you're incorrect. Most of you who even post here will never venture outside those 3G zones in most of your lives. Minus those weekends you go camping in the middle of nowhere. We took roadtrips and had our iPhone plugged in playing a streaming station that requires a 3G connection. You get 3G in MANY places.

AT&T's 3G network is capable of faster speeds than Verizon. It's 3.6mbps in most places and 7.2mbps in select places. The problem is AT&T's network is stretched thin and cannot attain the full speeds its supposed to get.

You know how Comcast oversells and stuff? Just imagine that. Imagine if Comcast did give everyone 12/2 at the minimum but can't even reach 6mbps speeds. Fortunately my experiences w/ Comcast have been good and I can easily get speeds above the rated ones. But this is the case with AT&T. They're overselling. Their backbone can't handle that much data. Blame it on the iPhone or whatever, but Europe and Asia have been mainstream 3G for ages. People use way better phones, and they don't just have the iPhone sucking up data.

Some argue that Verizon would struggle too if it had the iPhone instead. Well, then it's something with American carriers where they can't get their internet backbones to be strong enough.

Here's my word of advice: Stop spending millions on idiotic carrier subsidies. The Qualcomm fiasco has really screwed America over. We're using idiotic CDMA and stupid 850 frequencies. Phone manufacturers make dumbed down special phones for America with stupid names like the Fuze, enV, Shine, etc whereas the mainstream phones in the rest of the world can't even make it over. If you showed the rest of the world what phones AT&T and Verizon get they would laugh their asses off. Sure there's a few good ones. HTC's Touch Pro2, Touch Diamond, iPhone... Droid Uhh yeah. Ends there. In fact it seems like the only 2 smartphones people here know about is the iPhone and Droid. They don't even market the Samsung Omnia II @ Verizon stores... or other great phones. X1? 5800? N97? Ugh. Stop spending so much on phone subsidies and work on your DAMN NETWORKS. While AT&T is in a bigger need to upgrade, Verizon needs to also because after all these years of crippled phones, it's obvious your data use is very limited. Oh and with your crappy phone selection (pre Droid), obviously not much data is going through your network. Great way to keep your speeds up huh

You want me to do what?
By Sazabi19 on 12/2/2009 3:58:44 PM , Rating: 5
AT&T's lawyers dropped the lawsuit out of humiliation, they were on the phone with AT&T and their call was dropped. They were so embarrased they dropped it themselves to save the humiliation of having to call back and say the call was dropped.

Hey now..
By KingOfOldSkool on 12/2/2009 4:34:43 PM , Rating: 2
People in glass nerd houses shouldnt throw stones.. "especially" when pertaining to the topic of weight.

RE: Hey now..
By freezervv on 12/2/2009 9:45:27 PM , Rating: 2
I take offense at that! I weigh 145 lbs... lardass.

Come on
By BruceLeet on 12/2/2009 3:42:25 PM , Rating: 2
Lets agree to disagree.

Verizon FTW
By 9nails on 12/2/2009 4:27:31 PM , Rating: 2
For this round, I like Verizon's ad's better. Especially the football commercial: and the Misfit Toys is good as well.

customer satifaction
By jacktrombones on 12/3/2009 11:21:57 AM , Rating: 2
Rather than wasting resources on a highly publicized lawsuit and counter-attack ads, AT&T should be focusing on building their brand by satisfying customers with better products and coverage.


The new Verizon Commercial
By omgwtf8888 on 12/3/2009 12:08:21 PM , Rating: 2
Verizon should mock the postcard commercial that AT&T put out... Should go something like this... AT&T recently touted it's customer satisfaction by showing us all the postcards that their customer sent.. Postcards! I guess wireless isn't what they do best... You decide AT&T (video of a postcard slowly falling) or Verizon (video with a sleek phone). Postcards snicker snicker snicker

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