AT&T Will Also Receive the HTC One (M8) for Windows
August 19, 2014 9:27 PM
AT&T isn't about to let Verizon Wireless get away with a Windows Phone exclusive
Just when we though that the HTC One (M8) for Windows would be a
Verizon Wireless exclusive
, AT&T tonight issued a short press release stating that it too will offer the smartphone.
Just like the variant that is now available on Verizon Wireless’ network, AT&T’s version will share hardware specs with the [Android-based]
HTC One M8
, but will run
Windows Phone 8.1
complete with the Cortana personal digital assistant.
Unfortunately, it appears that AT&T just wanted to steal a bit of Verizon Wireless’ thunder this evening, and hasn’t yet announced pricing or availability (although we’re sure that it will be priced similarly).
sitting at just 2.5 percent global market share with Windows Phone during Q2
, which was actually a pretty steep drop compared to the 3.4 percent it held during the same period last year. So partnered launches on Verizon Wireless and AT&T are key to getting buyers accustomed to high-end smartphones to actually take a look at the Windows Phone 8.1 platform. And on the low-end, Microsoft has devices like the
Nokia Lumia 530
to appease the penny-pinchers.
Whether this high-low approach will be enough to put a dent into Android 84.7 percent global market share remains to be seen, but you can’t fault Microsoft for bringing out the big guns.
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
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