Smartphones are one of the largest selling categories in the mobile phone market. According to the NPD Group, sales of mobile phone handsets in 2007 reached $11.8 billion and smartphones were one of the biggest sellers.
AT&T and Palm announced today that AT&T would be selling the Palm Centro smartphone for $99.99. The two companies say that the Centro makes it easy for users to step up to mobile email and web access at an affordable price.
The Centro is the first Palm OS device to launch on AT&T’s service. The Centro has been available with Sprint for a while now and Sprint was the first carrier of the phone. AT&T’s version of the Centro will be available in a new glacier white color with green keyboard accents and in a month AT&T says it will debut another color called obsidian black.
"The demand for crossover devices is skyrocketing, and the Centro hits a sweet spot for many customers looking for a QWERTY device with a solid suite of messaging and multimedia features," said Michael Woodward, vice president, Business Mobility Products for AT&T's wireless unit. "At a great price that can be coupled with a variety of AT&T's messaging and data options, we are thrilled to offer Centro to our 70.1 million customers."
The Centro features the ability to send and receive email, has a built-in Instant Messenger application and allows for easy text messaging thanks to its QWERTY keyboard. The phone will also be compatible with the AT&T Mobile Music platform as well as being capable of listening to live XM radio. The $99 advertised price of the phone from AT&T is after a 2-year agreement and a mail-in rebate.
AT&T customers thinking about jumping on the Palm Centro due to its low cost compared to other smartphones like the iPhone will want to consider that Palm ranked last in a customer satisfaction survey DailyTech reported on recently.