AT&T's Android family has added some new members.  (Source: AT&T)
Refreshed Atrix 4G, the Captivate Glide, and even a prepaid option beef up Ma Bell's offerings

AT&T, Inc. (T) hasn't exactly always been the heaviest proponent of Android, instead pushing hard offerings like the Apple, Inc. (AAPL) iPhone -- long an AT&T exclusive -- and Research in Motion, Ltd. (TSE:RIM) business-minded Blackberry smartphone lineup.  But with RIM's sales slumping, the era of iPhone exclusivity long since at the end, and Android the de-facto winner of the smartphone wars, in terms of market share, the need for a shuffling of AT&T's lineup and refocusing is apparent.

To that end AT&T announced today, "In January, AT&T announced plans to introduce 12 Android devices in 2011 and today AT&T confirmed that goal has been met and will be exceeded during the fourth quarter."

To get there today it dropped five new smart phones:

Motorola Atrix 4G (refresh; produced by Google Inc. (GOOG))
Motorola Atrix 4G
  • UMTS 850/1900/2100
  • GSM 850/900/1800/1900
  • 4G HSPA+ 21 Mbps (Category 14)
  • 1 GHz dual-core processor
  • Internal memory: 8 GB ROM, 1 GB RAM, 2 GB microSD™ card (expandable to 32GB)
  • Android 2.3 (Gingerbread)
  • 4.3-inch qHD screen 960x540TFT, with more than  500,000 pixels for sharper, clearer display
  • 8 MP camera and LED flash 
  •  Front-facing camera
  • 1080p HD video capture, 30 frames per second playback
  • On Device Encryption (ODE) and Enhanced Exchange ActiveSync® (EAS)
  • IPsec VPN
  • Lapdock 100 Accessory

Samsung Captivate™ Glide (Samsung Electronics Comp., Ltd. (SEO 005930))
Samsung Captivate Glide

  • UMTS 850/1900/2100
  • GSM 850/900/1800/1900
  • 4G HSPA+ 21 Mbps (Category 14)
  • 1GHz Nvidia Tegra 2 AP20H dual core processor
  • 1GB RAM/1GB ROM/8GB Internal microSD™ to 32GB (not included)
  • Android 2.3 (Gingerbread)
  • 4-inch 480x800 WVGA Super AMOLED™
  • Dual camera - 8MP Autofocus w/LED + 1.3MP front
  • Full HD 1080p video camera + HDMI playback
  • Enhanced Exchange ActiveSync® (EAS) to sync email, contacts, calendar and tasks
  • Device and SD card encryption
  • Virtual private network support
  • Mobile Device Management (MDM)

Samsung DoubleTime™
Samsung DoubleTime

  • UMTS 850/1900/2100
  • GSM 850/900/1800/1900
  • Processor Qualcomm 600 MHz
  • Onboard Memory Supports 260MB
  • Android 2.2 (Froyo)
  • microSD™ memory card supports up to 32GB (2GB microSD card included)
  • 3.2” full touch screen display with 320 x 480 and 480 x 320 (HVGA) resolution

Pantech Pocket™
PanTech Pocket

  • UMTS 850/1900/2100
  • GSM 850/900/1800/1900
  • Internal Memory:  ~600MB plus 2GB microSD™ included.
  • User Memory: 2.5 GB included (Includes a 2 GB microSD Card)
  • Support for up to 32GB microSD
  • Android  2.3 (Gingerbread)
  • Full touch 4" SVGA display
  • Screen size & resolution: 4" (600x800) 16M TFT
  • 5 MP camera with flash and HD video recording
  • 114.7mm x 78mm x 11.3mm
  • Weight is 4.66 oz
  • Bluetooth: v. 2.1 + EDR
  • Wi-Fi and access to AT&T hotspots

AT&T Avail™(prepaid)
AT&T Avail

  • UMTS 850/1900/2100
  • GSM 850/900/1800/1900
  • Internal memory: 512 MB ROM, 512 MB RAM, 2 GB microSD™ card
  • Android 2.3 (Gingerbread)
  • 3.5-inch capacitive touch screen
  • 5 MP autofocus camera and video recorder
  • Seven customizable homescreens
  • Wi-Fi capable
Clearly the Atrix 4G and Captivate Glide fill the role of high-end Android smartphones; the Pocket and DoubleTime fill the low-end smartphone niche; and the Avail fills the much-need utility of a pre-paid Android offering.  The Atrix 4G, in particular should be interesting to keep an eye on.  The new model looks reasonably impressive hardware-wise, but the last generation was a sales dud.  Clearly Google hopes that changes with the refresh.

AT&T's Android lineup is starting to look pretty impressive, led by Samsung's gorgeous best-selling Galaxy S II.  AT&T has launched 12 Android phones and 2 Android tablets thus far this year.  While still a bit behind Verizon Communications, Inc. (VZ) in pure volume of Android handset options, the company has a strong enough lineup to do well.

Now its biggest problem will be selling customers on that lineup and stepping up its Android-dedicated advertising efforts in the U.S.  After all its rivals -- Sprint Nextel Corp. (S), Deutsche Telekom AG's (ETR:DTE) T-Mobile USA, and Verizon have done a much better job in advertising their Android offerings.  In Verizon's case, that's allowed it to convince many customers to pay its high plan rates -- the highest among the four major carriers.  From a business perspective, AT&T would be wise to follow Verizon's example.

If you want to see more images of a particular model in action, check out AT&T's little commercial/teaser about these new Android offerings:

Source: AT&T

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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