Print 9 comment(s) - last by lelias2k.. on Mar 12 at 9:14 AM

The phone will ship March 22

AT&T is set to launch the BlackBerry Z10 near the end of this month, which will be the carrier's first BlackBerry 10-based smartphone on its 4G network.

AT&T will start taking pre-orders of the Z10 tomorrow, but the new smartphone won't ship until March 22.

“AT&T customers were the first to experience BlackBerry smartphones and services in the U.S. and we are thrilled to bring the next evolution, the BlackBerry Z10, to the nation’s fastest 4G LTE network,” said Jeff Bradley, senior vice president, Devices and Developer Services, AT&T Mobility. “Customers who have grown to love the tried and true BlackBerry experience will continue to enjoy the easy typing and the secure platform they expect with a fresh platform that lets them get more out of their smartphone with easy access to all their messages in BlackBerry Hub.”

The BlackBerry Z10 features a 4.2-inch display, an 8MP camera, 1080p HD video, 16GB of internal storage, a microSD card slot for up to 64GB, 356 PPI resolution, BlackBerry's new Touchscreen Keyboard, and the new BB10 operating system.

The Z10 will also offer BlackBerry Hub, which is a central location for emails and conversations; BlackBerry Messenger for video and text conversations, and BlackBerry Balance for keeping work and personal content separate (and secure).

Looking to pick one up? It'll cost you $199 with a two-year AT&T contract.

BlackBerry announced its new BB10 operating system back in January of this year. At that time, it introduced the Z10 and the Q10, where the latter is a 3.1-inch, keyboard-equipped phone. 

Just last week, BlackBerry CEO Thorsten Heins said Z10 sales in Europe were encouraging, and even mentioned that the "product is attracting users that are currently on other platforms."

Source: AT&T

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Hmmmmm. Not very strong marketing push IMO.
By GotThumbs on 3/11/2013 1:43:14 PM , Rating: 2
BB seems to be overlooking the fact that they have quite a bit of catching up to do. I don't see that price being much of an incentive for any Non-BB users to jump into the BB boat.

I could see a marketing idea of "First 1,000 signers get the phone for $1, next 4,000 gets it for $99.00 and then subsequent signers get in for $199.00 cost. Sure it will cost them upfront, but then they have people rushing to get the phone/deal and on the line for two years. I don't see the real draw of their current vanilla marketing release? Where's the hook to get the people in line?

It may be me, but I just don't see this creating any excitement. I am curious how the early adopters will respond to the new OS/phone design, as I'm sure many others are as well.

RE: Hmmmmm. Not very strong marketing push IMO.
By Makaveli on 3/11/2013 2:25:45 PM , Rating: 1
why the hell would they do that. These phones are been sold out everywhere in canada and europe when they launched.

And as an early adopter who has been using this phone since Feb 12 its a great phone with a very good OS.

RE: Hmmmmm. Not very strong marketing push IMO.
By CZroe on 3/11/2013 3:23:25 PM , Rating: 3
Canadian pride? ;)

By chµck on 3/11/2013 4:34:32 PM , Rating: 3
That's not a thing

By Nortel on 3/11/2013 3:22:17 PM , Rating: 1
I could see a marketing idea of "First 1,000 signers get the phone for $1, next 4,000 gets it for $99.00 and then subsequent signers get in for $199.00 cost

In that scenario I don't think Blackberry would ever sell one for $199, hahaha. The CEO call each purchaser and personally thank each one.

RE: Hmmmmm. Not very strong marketing push IMO.
By Phoque on 3/11/2013 6:10:11 PM , Rating: 2
Actually, this is a very poor strategy, because the hardcore fans will be the first to get it no matter the price. Something like you are suggesting would make more sense once the initial selling wave has faded.

RE: Hmmmmm. Not very strong marketing push IMO.
By lelias2k on 3/12/2013 9:12:06 AM , Rating: 2
That was a typical comment of people who think price is all there is to sales. I see many "veteran" salespeople baffled when we give sales seminars teaching them how to work around the price factor.

True, there's people who will only look at price, but that's hardly the kind of customers BB is after. At least at this point.

By lelias2k on 3/12/2013 9:14:31 AM , Rating: 2
btw, I mean the original comment...

By Uncle on 3/12/2013 12:22:25 AM , Rating: 2
"It'll cost you $199 with a two-year AT&T contract." How much per month?

"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997

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