backtop


Print 9 comment(s) - last by mmc4587.. on Jul 17 at 6:10 PM

Both are similar to T-Mobile's new "Jump!" plan in that they allow customers to upgrade their devices sooner

T-Mobile isn't the only U.S. carrier rolling out a new upgrade plan: AT&T just introduced its "Next" plan, and Verizon is expected to detail its "VZ Edge" upgrade option in the near future as well.

AT&T announced this week that it will offer a "Next" plan, which will allow customers to upgrade their devices more frequently. More specifically, the plan will let customers trade in their smartphones and tablets every 12 months on a post-paid basis -- meaning they pay a monthly fee on top of their regular AT&T plan based on a 20-month cycle.

For example, if a customer were to get a new smartphone or tablet, the retail cost of the device would be divided by 20. That number would then be added to the monthly bill on top of the traditional or family-share AT&T plan. In 12 months, the customer can upgrade to a new device and start the process over again. 

The "Next" plan won't lay any extra fees on the customer other than the retail price divided by 20, but customers will be forced to pay the remaining months’ fees. 

You can expect to see "Next" roll out on July 26. 


This isn't AT&T's only new upgrade plan on the block, but some may think it's better than what the carrier introduced last month. In June, AT&T announced the new 24-month upgrade policy, which allows customers to upgrade their phones in 24 months instead of the previous 20-month period. It applies to any customer whose agreement expires in March 2014 or later. 

Last week, T-Mobile launched its new "Jump!" program, which lets customers upgrade every six months for an extra $10 fee each month on top of their regular, monthly wireless charges. However, it differs from the "Next" plan in that it applies to only smartphones, not tablets. Also, customers have to pay the $10 monthly fee unlike AT&T, which doesn't require an activation fee or down-payment for using its plan, but does make customers pay the remaining months’ fees. 

Verizon, the No. 1 carrier in the U.S., won't be left behind in the new round of upgrade plans. While Verizon hasn't announced it yet, it looks to be planning a big reveal of the "VZ Edge" plan, which reportedly allow customers to upgrade to new devices as soon as they pay off 50 percent of their current smartphone. 

So what is Sprint doing as all the other major U.S. carriers roll out new upgrade options? There's no sign of something similar coming from the company, but it's keeping its edge by offering unlimited plans -- which no longer exist with Verizon and AT&T. 


Source: All Things D



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

Muddied Waters
By Wererat on 7/16/2013 8:56:04 AM , Rating: 5
T-Mobile's plan takes the subsidized cost out of the monthly fee; that's why their 'uncarrier' approach is interesting. Also, T-Mobile's "Jump" includes device insurance in its $10/month fee (current T-Mob subscribers pay $12/month for insurance alone right now!)

In the AT&T plan, insurance is extra. I haven't perused the Verizon plan closely enough to say. However, both AT&T and Verizon's plans keep the same monthly rate. AT&T and Verizon give you:
- Subsidized rate, 24 month contract (existing);
- Purchase phone outright, no contract pre-paid (existing); or
- Installment plan on phone, still bound by 24 month service contract; waived installation fees. (Edge/Next)

T-Mobile offers:
- Purchase phone outright (and no contract) (existing);
- Installment plan (and no contract) (existing); or
- Installment plan (and no contract) plus insurance/jump fee allows frequent trade-in of phone (Jump).

IMO, these Verizon and AT&T moves are just an attempt to muddy the waters after T-Mobile's move. They're not really the same at all.

They're not *bad* per se -- similar to used game tradeins at gamestores. They're essentially offering to buy your phone back from you at a depreciated rate (in AT&T's case, 40%) after a year. The foolish thing to do in AT&T's plan would be to pay all 20 payments, it seems; then you've foregone the subsidized rate, paid for the whole phone, and are still paying the monthly costs that subsidized-rate customers pay.




RE: Muddied Waters
By nafhan on 7/16/2013 9:18:50 AM , Rating: 2
Nice analysis!
It sounds like you're basically saying that you end up with roughly the same dollar amount subsidized, it's just spread over two phones instead of one - correct? I'd call this a win for the user (more choices) except that VZ and ATT just took away the early (20 month) upgrade about 6 months ago...


RE: Muddied Waters
By wasteoid on 7/16/2013 11:17:51 AM , Rating: 2
I like how T-Mobile is changing things up in the mobile market. Making customer-friendly changes is putting pressure on the big two (AT&T & Verizon). Either they change too, or they lose customers to T-Mobile, especially with their recent rollouts of LTE to 100+ new markets.


RE: Muddied Waters
RE: Muddied Waters
By Wererat on 7/16/2013 11:29:30 AM , Rating: 2
I've made a small error. In the new "Next" plan, you may cancel service at any time, but you must pay the remaining balance on the phone. This is in lieu of the traditional early termination fee.

- Installment plan on phone, still bound by 24 month service contract; waived installation fees. (Edge/Next)

should be

- Installment plan on phone; must pay remainder of phone if cancelling; waived installation fees. (Next)

Assuming a $660 phone (say, a Nokia 1020):
- Existing: Pay $300 up front, plus $36 activation fee, subject to $325 ETF. At month 12, may not upgrade in-plan; subject to $205 ETF (325-(12*10)). If leaving AT&T: $541 paid in addition to service costs. (Presumably, less recoupment if selling phone).

- Next: Pay $0 up front, $0 activation fee, plus $33/month. At month 12, may upgrade having paid $396. If leaving AT&T: pay balance for total of $660.

From this I figure: a) they've worked it so you can't get a cheaper phone by signing up and cancelling no matter what; b) if you're dying to upgrade at 12 months, you have to figure out if the up-front costs + ETF - selling your phone is more than the Next plan's cost (in my example, you'd need to net $145 out of a year-old used 1020 to break even); and c) if you expect to switch carriers frequently, or only upgrade every two years, Next is not a good deal. It only helps you if you do expect to want a new phone and you intend to stick with AT&T.


Wait a minute.....
By dxf2891 on 7/16/2013 11:57:25 AM , Rating: 2
"For example, if a customer were to get a new smartphone or tablet, the retail cost of the device would be divided by 20. That number would then be added to the monthly bill on top of the traditional or family-share AT&T plan. In 12 months, the customer can upgrade to a new device and start the process over again."

So let me get this straight, you get your device price divided by 20 months but pay for it for 12 months?!?!? When and if you ever decide to leave that company, you would be on the hook for a substantial amount of money if you rode this program for a few years. Why would anyone agree to this?!?!?!




RE: Wait a minute.....
By crimson117 on 7/16/2013 1:31:22 PM , Rating: 3
No, you are obligated to pay it back over 20 months. If you make all 20 payments you'll have paid the full price of the phone.

At 12 month mark, you can choose to trade it in (thus ending payments), get a new phone, and start a new set of 20 payments on the new phone at the new phone's rate.

Or, after 20 months, the payments end and you continue using the phone.

Or, after even 1 month, you cancel service with AT&T and send them a check for the remaining 19 payments (the remaining cost of the phone).


The frenzy continues
By DBissett on 7/16/2013 2:02:50 PM , Rating: 2
That's all.




ATT & Verizon charge way too much
By mmc4587 on 7/17/2013 6:10:42 PM , Rating: 2
I ditched subsidised plans two years ago.
At the moment I am using Page Plus Cellular on the Verizon Network (1200 min, 3000 txt, & 500 MB @ $29.95/month). The amount of cash saved easily pays for new phones--right I am using a Droid X I paid $115-ish for brand new on Amazon.
You can't get that kind of plan with Verizon or ATT without paying 3x more.

Oh, and the "pre-paid" options on Verizon and ATT are even worse...




"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki