AT&T will make no new friends with its latest fee change

When it comes to cell phone charges, AT&T's $18 "upgrade fee" has always been one that has rubbed many people the wrong way. For those that are often forking over $200+ on a new smartphone and then are locked into a two-year contract at price of $60 to over a $100 per month, an extra $18 fee at upgrade time is seen as a slap in the face.
Well, if you hate the upgrade fee, you'll really loathe AT&T's latest move. The company is now doubling the price of opening your new smartphone box for you, taking out your old SIM, placing the old SIM in your new smartphone, turning it on, and then activating it.
Boy Genius Report was the first to report on the $36 fee and posted the following proof on its website:

[Source: BGR]
An AT&T spokesman later confirmed the fee change, stating:
Wireless devices today are more sophisticated than ever before. And because of that, the costs associated with upgrading to a new device have increased and is reflected in our new upgrade fee. This fee isn’t unique to AT&T and this is the first time we’re changing it in nearly 10 years.
Q4 2011 was a rough one for AT&T. Despite tremendous sales of the Apple iPhone 4S, the company reported a massive $6.68B loss ($1.12 per share) for the quarter. The loss can be directly attributed to the failed T-Mobile merger, adjustments to its pension plan, and writedowns on its phone-directory business.
This marked AT&T's first quarterly loss since 2008.

Sources: BGR, AT&T

"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton

Latest Blog Posts
The Best Android Apps
Saimin Nidarson - May 20, 2017, 6:16 AM

Copyright 2017 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki