Print 16 comment(s) - last by kaesden.. on Mar 12 at 5:56 PM

AT&T's plan is getting a $15 price cut

The rivalry continues between AT&T and T-Mobile as the two carriers adjust prices once again, but you may be surprised at who is raising prices and who is cutting them. 

According to AT&T, it is cutting the price of its 2GB shared data plan by $15 per month. That means that users will pay $80 per month for one line with a two-year contract, and only $40 per month for each additional smartphone instead of $55. 

Customers who bring their own phones or purchase them through AT&T will pay $65 a month for one line, which is a cut from $80 per month. Those with two lines will pay $90 per month, down from the previous $105 per month. 

AT&T is likely looking to lure customers from their older plans to the newer shared data plans, which include unlimited talk and text with mobile hotspot use at no extra charge.

T-Mobile, on the other hand, is replacing an unlimited plan and raising prices at the end of March by $10. More specifically, the $70 per month unlimited data plan is being booted for a 5GB offering instead, which is still set at $70.

[SOURCE: rizzif]

For unlimited, customers will have to pay $80 per month. 

But on the brightside, T-Mobile is bumping up its $50 per month plan from 500MB to 1GB, and the $60 per month plan from 2.5GB to 3GB. Customers can also look forward to unlimited texting from the U.S. to over 120 countries.

It's suprising that T-Mobile is raising its unlimited plan price, since cheap unlimited plans are a key differentiator in a market where the top guys (Verizon and AT&T) have done away with such plans for tiered options. But at the same time, T-Mobile said that these plans are getting expensive, and it needs to be able to afford to build its network. 

T-Mobile added that data demand has been rising under its existing plans, and that subscribers use nearly 50 percent more data now than they did a year ago. 
In fact, monthly usage on unlimited plans has nearly doubled and tops the 5GB mark.

Sources: AT&T, T-Mobile

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By retrospooty on 3/10/2014 3:54:24 PM , Rating: 4
Is really working for it. We just switched my wifes account. She traded a Verizon Note 2 for a T-Mo LG G2. I almost thought it sounded too good to be true, but it wasnt... They paid her early term fee of $290 (they go up to the Max of $350). They have her $110 for the Note2. The plan is $50 a month for unlimited talk/text and now 1GB 4G data after which it throttles to lower speed. For another $10 a month, she gets insurance and Jump, which I didn't realize was all one price, so she gets a new phone 2x a year and pays $60 a month. She left the T-Mobile store paying zero with a $40ish credit on the 1st bill. KILLER deal!

RE: T-mobile...
By sdsdv10 on 3/10/2014 4:35:00 PM , Rating: 2
Indeed. Just switched the entire family to four lines on the lowest tier family plan. With the increase noted in the article, we will be getting unlimited talk/text with 1GB data/month/line for $110. I used to pay $120/month for 1400 anytime minutes on Sprint. Yes, I had to spend ~$700 buying 4 new phones, but with the monthly savings this will pay for itself in like 4-5 month (an no contact needed)! I remember when I joined Sprint back in 1999, they also didn't have contacts as well. Oh the irony.... :-P

RE: T-mobile...
By retrospooty on 3/10/2014 4:39:03 PM , Rating: 2
"With the increase noted in the article, we will be getting unlimited talk/text with 1GB data/month/line for $110"

Sweet. On the family plan, is it 1GB each or shared?

RE: T-mobile...
By retrospooty on 3/10/2014 4:45:03 PM , Rating: 2
n/m... I see you put /line so = 1 GB per line. Nice. You cant beat that.

As far as coverage, we haven't had any issues in the Phoenix area. Its been great everywhere we have been. I know it may suck in some places though.

RE: T-mobile...
By PCR on 3/10/2014 4:48:16 PM , Rating: 2
1GB each!

I too recently switched my 3 lines from Verizon, couldn't be happier. Its cheaper and so far no issues with T-mobile, even their customer support seems to care more that Verizon customer support did.

T-mo paid me $790 in early termination fees that I had to pay Verizon plus they gave me almost $400 trade in for my old phones which I applied to the purchase to three new Nexus 5s.

RE: T-mobile...
By retrospooty on 3/10/2014 4:58:08 PM , Rating: 2
Freegin amazing. I hope it works out for them. They are the only carrier trying to fins ways to keep customers happy, where the others, especially Verizon just tries to find more ways to turn the screws into you.

RE: T-mobile...
By Dr of crap on 3/11/2014 4:11:47 PM , Rating: 2
Umm, the math doesn't add up.
4 to 5 months to recoup the cost of $700 for the new phones, means you would be reducing you monthly payment by $140 EACH MONTH!
Is that what you're saying?

RE: T-mobile...
By ven1ger on 3/11/2014 5:42:12 PM , Rating: 2
Probably that the $140 that he was spending per month only included the talk time. Data would have been extra for the 4 phones.

When I was on Sprint, I had a family plan for 4 phones that included only talk + text, basic phones. If I were to add data, it was a hefty cost. That's why I made the move over to T-Mobile as soon as I was able to.

RE: T-mobile...
By Wererat on 3/10/2014 4:57:03 PM , Rating: 2
Very nice. I'm mostly in Wifi range, so I haven't even burned my 500Mb limit with T-Mobile, but I'll try and wander around streaming music a bit more now that it's beginning to thaw.

I suspect data use in real life tiers out as:
- Virtually none (me or other mostly-wifi users, or the non-technical who might as well be using a basic phone);
- <= 2Gb (the vast majority of phone users who are fairly busy but don't try and watch video for hours/day off wifi)
- Lots (road warriors and/or people who don't have other 'net connections)

If you're in the 'lots' category, good for you; but it does cost the cell company more to support that use.

So who gets the shaft?
By sorry dog on 3/10/2014 7:26:47 PM , Rating: 3
Since ATT is basically cutting their revenues by probably a few percent, that means some costs are gonna get cut somewhere because everybody knows the shareholders, the execs, and department managers aren't going to take the hit.

RE: So who gets the shaft?
By coburn_c on 3/10/2014 8:40:31 PM , Rating: 2
If you've ever seen AT&T's financials, they pull in billions in revenue yet only manage a few percent profit.. horrible financing mess.

On the other side, I've read too many XDA posts about users torrenting on their phones to hold the unlimited price hike against T-mobile.

By aurareturn on 3/10/2014 3:53:57 PM , Rating: 2
If AT&T and TMobile actually merged, they'd be raising the price by $15 right now.

RE: Merge
By Flunk on 3/10/2014 4:02:57 PM , Rating: 2
Why stop at $15?

This article is confusing but I still switched
By Drafter on 3/10/2014 10:15:44 PM , Rating: 2
Something not specifically mentioned in the article is T-mobile is doubling the tethering limit on the soon-to-be $80 unlimited plan from 2.5GB to 5GB/month. It's not just a bend-over-and-take-it price hike as the article implies. A better way to put it is "T-mobile has created new $70 and $80 pricing tiers and bumped up data and tethering usage across the board".

I wonder how many customers Verizon is bleeding right now. I've been on the fence about switching over to T-Mobile for about 6 months. I'm finally ditching my $100/month unlimited data plan for T-Mobile's $60/3GB plan. The fact that they will let me tether with that 3GB really is the cherry on top.

By Mint on 3/11/2014 7:09:20 AM , Rating: 2
People grossly underestimate the cost of monthly payments.

Your example of $40/mo savings is almost a cool grand over a two year contract! Yet we have smartphone makers cutting corners to save a few dollars here and there, because consumers put such as much weight on the upfront cost as they do for things they buy in general.

I've never understood the apathy to monthly costs. I know a retired guy living off SS and a reverse mortgage, and he's paying for his unemployed son's $120/mo Verizon bill.

By kaesden on 3/12/2014 5:56:44 PM , Rating: 2
will we be grandfathered in to the unlimited @ $70 plan? capped at 5GB? or price hiked to $80?

"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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