Print 17 comment(s) - last by Frallan.. on May 4 at 4:34 AM

Oy vey!

Bitboys Oy. That's a name that I haven't heard for quite some time. The masters of all things vapor back in the early days of Rendition, PowerVR and 3Dfx has been acquired by ATI for $44 million dollars.

Bitboys technology will be folded into ATI's Handheld Business Unit where its expertise in power management will be used to produce powerful and efficient graphics solutions for mobile devices. The mobile handset market continues to explode and the demand for multimedia content on the go doesn't show any sign of waning. From ATI's press release:

"ATI gives us what we need to reach the next level," said Mikko Saari, CEO, Bitboys. "Their market presence and ability to sell our products as part of a complete multimedia lineup will prove incredibly valuable to us. It's a classic win-win, realizing value for both companies."

"Bitboys dovetails into ATI perfectly," said Paul Dal Santo, GM of ATI's Handheld Business Unit. "Handsets are transitioning to hardware acceleration for graphics and multimedia, and the Bitboys team will play a critical role as we drive this key inflection point to make ATI the platform of choice for content providers."

We recently reported that ATI is planning to invest some $50 million into an R&D center in India, that will be focusing on developing graphics for next generation hand helds. Considering that the market is exploding, and that Bitboys was working heavily in the mobile market, the acquisition comes at just the right time.

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By Chadder007 on 5/2/2006 12:57:02 PM , Rating: 2
Most useless purchase eVAR!!
What has Bitboys actually produced for the market?

By DigitalFreak on 5/2/2006 1:01:01 PM , Rating: 2
Heh, I was going to use that same subject line. They must have had something to bring to the table, since ATI wouldn't be stupid enough to spend $44 million on worthless crap. Or would they?...

By phatboye on 5/2/2006 1:04:19 PM , Rating: 2
well it is ATI :o

By Tsuwamono on 5/2/2006 9:19:25 PM , Rating: 1
Im sorry but doesnt it take 2 7800s to come close to a X1900 XTX? ya i thought so...

By Lakku on 5/3/2006 12:58:44 PM , Rating: 2
And you are comparing an older nVidia product to ATi's flagship? Last I checked, the GTX wasn't too far behind, around 5% in most cases, if not ahead in some. Not to mention, the nVidia cards produce less heat n noise and require less power. Anyway, this has nothing to do with Bitboys, but at least try comparing high end models to high end models.

By surt on 5/2/2006 1:06:26 PM , Rating: 2
They produced some low power video chipsets for the cell phone market.

By Orpheus333 on 5/2/2006 3:04:04 PM , Rating: 3
I though ATI was all about their "Imageon."

By Alphafox78 on 5/2/2006 1:16:11 PM , Rating: 2
PowerVR Rules!!
didnt they use this chip in some console?

RE: PoweVR
By ninjit on 5/2/2006 1:22:43 PM , Rating: 2
Dreamcast I think.

RE: PoweVR
By av911 on 5/2/2006 1:23:04 PM , Rating: 5
It was in the Dreamcast. Most underrated console ever!!

RE: PoweVR
By segagenesis on 5/2/2006 3:29:31 PM , Rating: 2
PowerVR worked really well in the Dreamcast, but as a standalone PC card it was trash. I bought into that hype over the Kyro 2 and it was one of the worst video cards I ever owned.

Note to future competition against nVidia and ATI: Make sure your drivers work *really* well before even attempting to convince people your cards dont suck.

Nice move ATi!
By tonjohn on 5/2/2006 2:22:11 PM , Rating: 3
I think this is a great move for ATi. Not only will this add to their portfolio of mobile technology, but now the bitboys will have the time and money to follow through on the promises they made long ago (if ATi lets them).

By UNCjigga on 5/2/2006 2:36:01 PM , Rating: 2
I bet BitBoys were about to sue, claiming they were the first to use embedded DRAM for a framebuffer or something stupid like that. So I'm guessing ATI settled outta court before the press/investors got wind of the lawsuit and before share price could take a hit.

Paraphrasing NFS4--of course, that's just my opinion. I could be wrong!

ATI's next purchase
By fic2 on 5/2/2006 9:36:49 PM , Rating: 2
You heard it here first - Duke Nukem Forever!

This is great news for ATI!!!
By josmala on 5/3/2006 7:00:22 AM , Rating: 2
Quote from previous press release in bitboys site....

"Bitboys has been steadily growing and profitable since 2002, when the company shifted its strategy to developing graphics hardware solutions for volume-market mobile devices."

Which means that bitboys have produced something that made them profit. Its probably being subcontractor for graphical capabilities on mobile phones.

"Graphics processing is one of the most important growth areas in mobile industry. As the only vendor that provides graphics solutions specifically for volume-market mobile devices, Bitboys has already achieved a strong position in the market. Nokia Growth Partners made this investment to ensure Bitboys has adequate financial and human resources for continued successful growth. As a key strategic graphics partner Bitboys provides Nokia with early access to best-of-breed technology in mobile graphics processing," said Markus Salolainen, General Partner, Nokia Growth Partners."

If I'd speculate the bitboys have good position in nokia subcontracting, and nokia is over third of mobile phone market. So basicly, ATI bought 1/3rd market share in area they are targetting for growth. Also they wan't to have developement center in Finland close to Nokias research centers...

Bitboys chose not to enter the mainstream graphics after T&L become major component and they realized they couldn't keep up with nVidia there, but go for niche that ATI is targetting right now for growth.
ATI probably made great deal with buying bitboys. They bougth a big customer and some infrastructure to keep that big customer as a customer.

Its spelled Nokia
By Frallan on 5/4/2006 4:34:17 AM , Rating: 2
Using a minimum of analysis U can easily discover that it is a Finnish firm that produces Mobile solutions... It is profitable and it dissapered from the PC market a couple of years ago.

Well the answer is spelled Nokia - and ATI has really hit it bigtime this time. Not only have they bought well fitting competence but also one of the largest customers in the world.

ATI stock => up in a year or so...

"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay
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