Print 7 comment(s) - last by murphyslabrat.. on Jun 9 at 3:24 AM

ASUS sets eyes on the number two global PC shipper spot

The netbook is a massive success thanks in part to the current global economic recession. Consumers with less cash to spend are looking to the low cost netbooks rather than full notebook computers. Virtually every computer maker is now offering a netbook computer, the lone holdout is Apple.

ASUS was the company who kicked off the netbook craze in 2007 and was at the top of the market until its rivals began fielding netbooks of their own. Research firm DisplaySearch reported in May that netbooks have grabbed 20% of the global notebook market for the first time ever.

ASUS reports that it plans to double its market share in the worldwide computer market by 2011. It plans to do this on the backs of its Eee netbooks and new consumer notebook computers. ASUS is currently the number five global laptop vendor reports Reuters. ASUS' bold plan would have it growing to take the number three spot on the global shippers list.

Acer is currently the top PC shipper in the world with HP taking the second spot. The new laptops ASUS plans to introduce to help it meet its lofty 10% market share goal include five new machines due to be introduced this year running the new Intel CULV chip.

ASUS CEO Jerry Shen told Reuters, "We call it the three-three policy, to be ranked third by market share in 2011. Our current market share is about 5 percent, and it would have to be about 10 percent to become number three."

Shen also claims that ASUS will grow significantly in China expecting the company to be on par with HP in the country. HP is the second largest shipper of PCs in China. ASUS and Acer now share the fifth place spot for PCs shipped in China. ASUS says that its sales in the U.S. are growing rapidly thanks to the soaring popularity of netbooks. However, Shen says that growth in Europe is flat.

Shen told Reuters, "In the United States, we're shipping as many computers monthly as we used to annually. But Europe isn't growing at all."

Shen maintains that the aggressive goals aren’t bullish and that the growth ASUS expects is conservative and a reachable goal for the company.

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Good for them...
By Moishe on 5/27/2009 12:28:35 PM , Rating: 4
But there isn't much to say until they perform... or not.

I like Asus, so good luck to em.

RE: Good for them...
By Jay2tall on 5/27/2009 1:45:34 PM , Rating: 2
I have always built my own PC's and have used ASUS motherboards for YEARS. They make alot of nice products and more products than they have in past years. Their LCD displays are really nice and priced extremely competitively. I think they have really grown in the component side of things, and their laptops are very nice as well. If they can keep what they have going and strategically market their products without compromising quality. They are on tract to target some of the bigger boys.

RE: Good for them...
By murphyslabrat on 5/27/2009 1:52:08 PM , Rating: 3
and strategically market their products without compromising quality.

Part of "strategic marketing" is knowing where to compromise quality to deliver the lowest price on a product that meets its customers needs. For instance, Gateway sacrificed on CPU speed, LCD quality, and cooling in their P-6831FX and subsequent gaming laptops. For me, this is ideal: I can upgrade the CPU later, the screen isn't a big deal, and I can use a cooling tray when I am actually gaming. As a result, I got a killer deal on an mediocre laptop, but one that met all of my immediate needs.

This is the reason why we don't have Firewire on many PC's, it's the reason why most computers have crap for graphics. Manufacturers are meeting peoples expressed needs at the lowest cost that they can. This is what "strategic marketing" looks like when it becomes more than just a buzz word.

RE: Good for them...
By inperfectdarkness on 5/27/2009 7:11:31 PM , Rating: 2
that WAS true of gateway. the price on the p-7808 is proof that they've lost their compass.

screen IS important. so is the type of ram and the graphics card used.

what ISN'T important is cpu speed, battery life, cooling, the amount of ram, and blu-ray.

that's why i opted for a sager 8662. the cost premium over a p-7808 was worth the increase in screen resolution, upgraded graphics card, increased portability & battery life; and i still got a q-9000 processor.

if asus wants TOTAL domination of the laptop market (which is increasingly focused around mobile gaming) they have to offer gaming laptops at killer prices--not necessarily desktop replacements, however.

i'd suggest quad core, gtx 260m, and wuxga screens for a start. sell the above combination in a 17" form for <$1300 and you've hit pure gold. do the same with a 15.4" and you'll never keep them in stock anywhere.

RE: Good for them...
By murphyslabrat on 6/9/2009 3:24:59 AM , Rating: 2
and they'll be losing money like crazy. Unfortunately, OEM's can't afford to be that nice to us.

MBA is NOT a netbook
By Pirks on 5/27/2009 4:55:02 PM , Rating: 2
"every computer maker is now offering a netbook computer, the lone holdout is Apple"

Now the idiots that claim that MacBook Air is a netbook can finally shut the fock up.

Acer is the top?
By Smartless on 5/27/2009 6:45:40 PM , Rating: 2
Sometimes its hard to tell when there's little brand evidence around.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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