Struggling Time Warner unit AOL will eliminate
three data storage online services as the company continues to struggle to
try and draw in new users.
"Bluestring, Xdrive and AOL Pictures will be sunset," AOL executive
vice president of products and marketing Kevin Conroy told employees in a
leaked memo. "These consumer storage products haven't gained
sufficient traction in the marketplace or the monetization levels necessary to
offset the high cost of their operation. We have found that building media management
applications within the context of a social experience is a more rapid and
effective way to grow the business."
The first product cut is Xdrive, an online storage service that aimed to get
users to backup information from their hard drive to the Xdrive servers.
Saving data into the cloud has become popular; with Hewlett-Packard and others
also offering similar services that helped kill off Xdrive.
AOL will also shut down AOL Pictures, the free photo storage library that let
users share pictures both publicly and privately.
The final service to be shut down will be BlueString, an online media sharing
web site that never was able to gain traction.
AOL was once the most popular internet service provider in the country, but it
failed to keep up as Americans began to use broadband internet connections.
After announcing in 2006 AOL would transition from an online internet services
company more towards advertising, it was expected a number of its services
would be cut.
The AOL Instant Messenger (AIM) chat program remains the company's most popular
online service.
The company recently bulked up its AOL Heath Web site, after adding Health.com,
Healthcare.com and Caring.com as three new partners for the site. The AOL
Living network is one of the most popular AOL services, and includes AOL Home,
ParentDish, AOL Food and StyleList.
Although AOL is cutting several different online services, the brand may enter
the sights of Microsoft, Yahoo and Google, depending on the company's asking
price. After losing out on its bid to buyout Yahoo over a several month
long period, Microsoft is said to be reportedly interested in AOL.