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AMD and CyberLink are working together for the demo

CES 2010 is only a few week away and manufacturers are already talking up some of the stuff that they will be showing off at the huge show. Last year at CES, NVIDIA was showing off its cool active 3D glasses at its booth and this year AMD is set to go one better.

AMD has announced that it will be showing off Blu-ray stereoscopic 3D playback at the show in January. The demonstration will use the upcoming Blu-ray stereoscopic 3D standard and will allow users to enjoy the same sort of 3D effects and resolution that they get at the theater. The demonstration at CES 2010 will be a joint AMD/Cyberlink effort and will also work for HD gaming.

“AMD has a long, proud tradition of delivering leading technologies to market – technologies that have a meaningful and positive impact on the PC experience,” said Rick Bergman, senior vice president, AMD Products Group. “Stereoscopic 3D is set to be one of these technologies, and that’s why AMD has committed the time and resources to ensure that when Blu-ray stereoscopic 3D is ready for the world, AMD will be ready to bring it to consumers, just as we have done recently with DirectX 11-capable hardware to support DirectX 11 gaming.”

Exactly how long it will take the actual technology to filter into the retail market is unknown. Since the standard hasn't been released, yet it could still be a long time before the final spec is provided allowing manufacturers to ramp up production. One thing that is for sure is that 3D technology will make it into our living rooms.

The interest in 3D and growth of 3D for in home use is growing with a huge increase in patents filed for 3D technology.


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Cool... but
By chmilz on 12/7/2009 11:30:38 AM , Rating: 4
I'll wait until glasses aren't needed.




RE: Cool... but
By ratbert1 on 12/7/2009 11:50:15 AM , Rating: 4
no, you will be able to order the optic implant upgrade when you order the card.


RE: Cool... but
By amanojaku on 12/7/2009 12:02:29 PM , Rating: 3
RE: Cool... but
By BruceLeet on 12/7/2009 6:12:39 PM , Rating: 2
I just can't wait for the Blu-Ray 3-Dimensional First-Person Point-Of-View pornographies to be released and get blown by Tera Patrick.

Damn, that was a mouthful.

No pun intended.


Games
By Zero110 on 12/7/2009 2:33:37 PM , Rating: 3
I see this as a very good sign for 3d gaming, which is more likely to be the killer app for this technology. We are traditionally the early adopters and tech fiends. I've only played a stereoscopic game once (5 or 6 years ago with shutter glasses on a DLP projector), but even that was enough to make me follow the market to see if it would mature.

There were many problems with the technology at the time irrespective of the screen technology. Convergence was wonky, because the game (can't remember what forgettable FPS it was) wasn't built with true 3d instead of the pseudo-3d we are all used to in mind. HUD was odd and the gun sight was very oddly rendered. Because the game engine must render two frames for every one perceived frame, performance was also a major issue, not least of all because the driver was not optimized as well as it could be and was much slower than the 50% of standard performance that would be expected.

With AMD pushing hard, I think we could see a major overhaul of the scattershot 3d support on the software side. If game developers get onboard, we could see stereoscopic games that are just as artfully crafted with regards to depth as the film Coraline was. And with the newest Radeons able to run multiple high resolution monitors at once, performance should be acceptable when simply stacking that resolution into one monitor with one view for each eye. Performance should actually be better with smart programming, because the views are only slightly different and shouldn't take as much power to render as the completely different views that an eyefinity setup would be displaying.




the standard
By Oregonian2 on 12/7/2009 2:25:09 PM , Rating: 2
quote:
Since the standard hasn't been released, yet it could still be a long time before the final spec is provided allowing manufacturers to ramp up production.


Panasonic has been having several trailer trucks going around the country for some time now promoting the Blu-Ray standard. I've read that the standard itself may be "in place" by the end of the year. The trucks have Blu-ray player prototypes running the 3D proposed standard on Panasonic displays.




gaming
By DrApop on 12/7/2009 3:36:39 PM , Rating: 2
I think a real hot area for 3D would be in gaming rather than TV. I don't want to sit in front of my TV with 3D glasses but I would for a computer action game.




no glasses
By gorehound on 12/7/2009 5:38:53 PM , Rating: 2
when 3d is a technology that doesnot need glasses i will be there otherwise i will ignore this tech.

i have seen enough krappy looking glass wearing 3d films since the 1960's as i am 54.

maybe before i pass away we will have a real 3d display instead of all this fake illusion glass wearing stuff.




Why do they bother?
By HighWing on 12/7/2009 7:44:50 PM , Rating: 2
This is nothing new and this type of 3d has been around for decades but it has "never" taken off. Why? Because people don't want to wear the glasses all the time. I bought a system like this for my computer back in the early 90's. But once the glasses broke, it was useless.

This kinda of stuff works good for one time shots, like a movie. But not all the time. There's good reasons why only a few movies are ever released in 3D.

And finally, if this really was so great, how come it has been around for decades and "never" been popular?




By Nichols1986 on 12/9/2009 9:24:19 AM , Rating: 1
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Maybe this is just me
By Ryanman on 12/7/09, Rating: -1
RE: Maybe this is just me
By Regs on 12/7/2009 12:11:21 PM , Rating: 2
I'm more concerned for the movie producers/production studios. How much would they have to charge for a 3D enabled movie on Blue Ray? If it's more than 30 dollars, I don't see it making profit eq.


RE: Maybe this is just me
By therealnickdanger on 12/7/2009 12:30:39 PM , Rating: 2
It likely won't cost anything extra for the discs. While a different method is employed with current 3-D Blu-Rays, you can probably expect the same costs - costs that vary according to title:

(prices from Amazon)
Journey to the Center of the Earth - $15
Coraline - $26
Polar Express - $20
My Bloody Valentine - $24
Sea Monsters - $18
Monsters VS Aliens - $20
Friday the 13th - $16

What will really sting is if you need new hardware...


RE: Maybe this is just me
By Marlonsm on 12/7/2009 1:31:57 PM , Rating: 1
I don't think so...

AMD knows that people will pay more for 3D, even it is actually not worth more in terms of production costs.

There are many things like that out there, remember AMD's tri-core CPUs, that were actually quad-cores with a disabled core.
Or that the disks for Windows 7 Home Basic and for Ultimate are the same, what changes is the license.
I know people who "unlocked" the autopilot in their cars without paying for it, the feature was there, it was just disabled so the maker could get some people to pay for it.


RE: Maybe this is just me
By Ryanman on 12/7/2009 2:14:37 PM , Rating: 2
Well of course they were quad-cores with one disabled... did anyone think otherwise? It was a result of good die-harvesting, and the procs were a great value. The disks for Windows are just a result of wanting to only print one disk.
The cores in the processors were generally unstable, you got REALLY lucky if you could re-enable one. Your comparisons aren't exactly similar at all.


RE: Maybe this is just me
By zinfamous on 12/7/2009 3:41:47 PM , Rating: 2
I guess it all hinges on the success of Cameron's use of the technology in Avatar.

by that, I mean that he convinced Sony to re-invent the technology at the camera level. If his supposedly superior use of 3D is as impressive as he wants us to think it will be (remember, until Avatar is released, no full length film has utilized 3D in this way--streamlined stereoscopic HD cameras), then I'd think there will be a serious market for it, and a worthwhile incentive for charging a premium.

I guess it all depends on the cost of equipment needed for playback. It remains to be seen if new hardware (perhaps even current HD TV/projector will be incapable) is necessary. It's as if Cameron and Sony are taking care of the bulk of R&D for the tech and assuming that Avatar is successful, and these cameras become more prevalent, I don't imagine much greater cost in initial production for the studio.

I tend to think that current BD media is good enough--assuming that HD codecs continue to improve, would 50 GB be enough for a stereoscopic HD video source? I seem to remember a theoretical potential to cram 75, or maybe even 100gb into BD, that would use the current lasers. Not sure, though...

Of course, I'm just speculating, and could very easily be talking out of my ass.


RE: Maybe this is just me
By amanojaku on 12/7/09, Rating: -1
RE: Maybe this is just me
By room200 on 12/7/2009 12:42:15 PM , Rating: 3
Hands down one of the most useless responses ever posted.


RE: Maybe this is just me
By tviceman on 12/7/09, Rating: 0
RE: Maybe this is just me
By Amiga500 on 12/7/2009 4:30:35 PM , Rating: 3
Wise up man!

Do you want AMD/ATi to halt all current development, and send everyone on their books to Taiwan to get in TSMC's road?

AMD/ATi can do absolutely nothing about TSMCs problems right now. TSMC already have more than enough pressure and incentive to get the process fixed.


"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton











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