AMD's
shares were down today on news that it would miss
its previous revenue guidance of $1.6 to $1.7 billion USD for Q1 2007.
Despite admitting the shortfall, AMD did not disclose exactly how much
it expects to come up short for the quarter.
“If things are not going as planned,
companies are obligated to adjust their guidance as they see fit. This way,
investors are not blindsided after the fact,” said Nicholas Aberle, Senior Vice
President of Equity Research, Caris Company.
AMD
CEO Hector Ruiz tried explaining today at the Morgan Stanley Technology
Conference why things went sour for AMD in Q1. "In a very short
period of time, we went from being four years ago a significant player whose
vast majority of products went to the channel distribution and not the OEM
channel. In a very short period of time that has flipped to the point now where
a vast majority of our products go to OEMs and less to distribution," said
Ruiz. "That sort of transition frankly occurred in our view probably
faster than we had planned."
Ruiz
went on to explain that AMD expected for manufacturers to use a larger share of
processors than the channel towards the end of 2006/beginning of 2007 and was
prepared to serve them. In reality, that didn't happen and OEM were sitting on
unused processors while the channel was asking for more.
"We
made a strategic risk on how we shifted our capacity to serve our customers and
unfortunately some of our customers were not able to meet those very aggressive
growth areas that they had so when we shifted that, we were not able to recover
as fast this quarter as we would have liked," Ruiz continued. “That issue
should be quite alleviated this year because we have a lot more capability this
year delivering products and should be able to serve both the fast-growing OEM
portion of our business and also continue to serve the channel as we always
have before.”
AMD
has seen an increase in processor marketshare over the past few years at the
expense of "significant lower" average selling prices (ASPs) –
especially in Q4 2006. “ASP erosion is very intense right now, and number two,
AMD is losing share. Add that up and you
have a pretty bleak market outlook,” said Aberle. The company did, however, see
its marketshare rise from roughly 15% in 2004 to 25% by the end of 2006.
Despite
the road bump that that the company has experienced in Q1, AMD is confident
that the rest of the year will go more smoothly. The company just recently
released its 690G and 690V integrated motherboard chipset and is set to launch
its native quad-core Barcelona processors in the second
half of this year.