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AMD ATI chipset development continues for Intel platforms

AMD is continuing ATI chipset development for Intel processors despite the recent AMD and ATI merger. AMD does not intend to take the market share crown from Intel however. Jochen Polster, sales and marketing vice president for AMD, said their goal is to have a reasonable share of the Intel chipset market -- nothing too large. Relationships with NVIDIA will continue as well.

When asked if AMD has plans to launch an Intel Centrino-like mobile platform, Polster denied such plans. “There is no such plan. In fact, a Centrino-like platform is not a very good strategy for AMD. If we limit our business partners to develop along the lines of a platform we set, then all PC products will eventually develop into similar solutions, which in the end would lead to a price war and minimize profits for all our partners,” said Polster. “We believe in a open platform so our business partners can build and develop products that build on their strengths.”

AMD is currently readying its Trevally mobile reference design, though it lacks Centrino-like branding. Trevally is based off a mobile variant of the recently released AMD 690G chipset, the RS690T.

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Engineering Samples
By Thorburn on 3/1/2007 3:19:04 PM , Rating: 3
Can't imagine Intel will be too keen to ship out Engineering Samples or provide microcodes so won't be easy to support future processors.




RE: Engineering Samples
By TomZ on 3/1/2007 3:45:33 PM , Rating: 2
Does Intel typically send out microcode to chipset developers?


RE: Engineering Samples
By Denkino on 3/1/2007 3:48:33 PM , Rating: 3
Good motherboards help sell processors.. Finding the perfect motherboard for an OEM dealer or an individual customer helps sell the processor... Intel is definitely in a position to gain from AMD continuing ATIs line of intel motherboard support.


RE: Engineering Samples
By AGAC on 3/2/2007 6:05:16 PM , Rating: 2
I don´t know if AMD realy wants to make a too nice a chipset for intel. On the other hand, the Achile's Heel of the C2D line is their chpsets. Intel use to be good at it...


RE: Engineering Samples
By AstroCreep on 3/1/07, Rating: -1
RE: Engineering Samples
By Phynaz on 3/1/2007 4:40:07 PM , Rating: 2
Actually, chips are rarely reverse engineered.


RE: Engineering Samples
By Targon on 3/1/2007 5:06:21 PM , Rating: 5
Back in the days of the 486, AMD had access to Intel microcode, and were really an exact clone of Intel, except that they tweaked the design a bit to come up with 40MHz, 80MHz, and 120MHz versions. It wasn't until the Pentium vs. AMD K5 that AMD even tried to make fully AMD designed chip.

When it comes to the current instruction sets, both companies don't try to reverse engineer each other's products, they just make their own implementation of the instruction sets. It's like two authors telling the same story with the same characters. In the end, the story will be the same, but how the story is told and which telling you prefer is the key to which is considered the better choice.


RE: Engineering Samples
By SmokeRngs on 3/2/2007 9:57:12 AM , Rating: 2
quote:
or like Intel reverse-engineering the Opteron for their EM64T implementation.


Intel reverse engineered nothing. Due to the agreement AMD and Intel have, anything that effects the x86 ISA is shared freely between them. This is how AMD has SSE support and how Intel has x86-64.


RE: Engineering Samples
By AstroCreep on 3/5/2007 3:03:58 PM , Rating: 2
Intel admitted to having to reverse-engineer the AMD version of 64-bit extensions...


RE: Engineering Samples
By Milliamp on 3/1/2007 4:28:50 PM , Rating: 2
AMD and Intel have a cross licensing agreement anyway. I am willing to bet that AMD knows enough about Intel processors that they might already have the information they need :)


RE: Engineering Samples
By Phynaz on 3/1/2007 4:40:45 PM , Rating: 2
They have a cpu agreement, not a bus agreement.


RE: Engineering Samples
By Spoelie on 3/3/2007 8:24:21 AM , Rating: 2
ATi has a bus agreement, and AMD got that agreement when they bought ATi


RE: Engineering Samples
By dnd728 on 3/1/2007 4:42:29 PM , Rating: 2
Well, it would make all those non-disclosure agreements look quite stupid...


RE: Engineering Samples
By Targon on 3/1/2007 5:09:08 PM , Rating: 2
The key is in the rights to make chipsets for the socket, and how the communication works between the CPU and the chipset. Since Intel really isn't breaking new ground in that area, I don't see that there would be a real issue except for license rights to the Intel socket(s).


Typo??
By Budman on 3/1/2007 3:12:50 PM , Rating: 2
AMD will continue INTEL chipset???

WTF>??//




RE: Typo??
RE: Typo??
By exanimas on 3/1/2007 3:21:37 PM , Rating: 3
It pretty much explains it in the article. Since ATI and AMD merged, they both count as AMD now. ATI makes chipsets, and has made them for Intel in the past. This is just a confirmation that even though they merged, ATI (AMD) will continue to make chipsets for Intel CPUs.


RE: Typo??
By Omega215D on 3/1/2007 4:50:45 PM , Rating: 2
Funny considering there was a story about AMD being in a prime position for a buyout.


Chipset License
By stromgald on 3/1/2007 3:31:05 PM , Rating: 2
Will this really work? I thought Intel already stopped this by pulling ATI's chipset license.

http://www.bit-tech.net/news/2006/07/24/intel_pull...




RE: Chipset License
By KristopherKubicki (blog) on 3/1/2007 3:39:54 PM , Rating: 3
By AlexWade on 3/1/2007 4:28:16 PM , Rating: 2
I subscribe to US News (got to stay informed) and right there on the front cover is a Microsoft ad pushing Vista and AMD products. The ad made it sound like that Intel couldn't do what AMD Live does.

So, just like AMD making Intel chipsets, that made do a double-take. I read it twice just to make sure it had nothing about Intel in it. Maybe AMD's marketing department finally wised up. Maybe AMD finally learned what it takes to be profitable. And, if that means supporting your arch-rival in a small way, so be it. Maybe Intel should start making AMD chipsets. But that won't happen.




By carl0ski on 3/1/2007 9:19:50 PM , Rating: 3
been happening for years

AMD and Microsoft have been in bed for a while

Intel pours 10s millions of dollars annually into Open and free software to penetrate the server market with Itanium and get away from x86.

X86 is all AMD has going for it and pushes to keep it with the help of Microsoft.

I remember AMD MS cohouts to create Windows XP and Athlon XP
ever hear that rumour of WinXP specific code in Athlon XP to improve responsiveness.

Why did MS ditch Intel and release WinXP for AMD's X86-64


Why not?
By judasmachine on 3/1/2007 4:23:17 PM , Rating: 2
There is money in it for both parties. Isn't that the bottom line? How threatened could Intel actually be, they still dominate the market. I like AMD, but they simply don't have the power (read market share) that Intel does.




AMD
By Kougar on 3/1/2007 5:45:25 PM , Rating: 2
"Fascinating..."




Fabricated War
By iNGEN on 3/2/2007 3:04:49 PM , Rating: 2
Why does everyone sound surpised? Folks always think Intel and AMD will seek to separate themselves, harm each other, or in any other way behave anti-socially towards one another. Both companies exist for the same one purpose, increasing the wealth of owners.

Superiority within a market is a consequence of competition, not the purpose of it.




interesting
By animous on 3/5/2007 2:53:30 AM , Rating: 2
sound intersteing, although I'm not suprised at all..

sincerely,
animous
http://eamarketing.blospot.com




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