AMD is struggling to gain market share back that it has lost to Intel and NVIDIA in the CPU and GPU markets. AMD continues to post losses and to help turn itself around the company spun its foundry business off this year into another company.
Today at Computex in Taiwan, AMD has unveiled the world's first DirectX 11 GPU. AMD claims that the demo of the first DirectX 11 GPU gives consumers and gamers a glimpse of the significantly improved computing experience that will debut at the end of 2009.
AMD says that graphics in video games will get much better with DirectX 11 thanks to new features that game developers can take advantage of like tessellation and the compute shader. AMD claims that the compute shader will allow graphics cards to make Windows 7 run faster in a variety of applications in a manner that users will never notice. One example of the computer shader at work is the seamless acceleration of video.
“AMD has a long track record of delivering pioneering features that have gone on to become mainstays in the DirectX experience, and we’re doing it again with two mature, AMD-developed technologies in DirectX 11 – tessellation and the compute shader – both of which enable a better DirectX 11 experience for consumers,” said Rick Bergman, Senior Vice President, AMD Products Group. “Today, we’re previewing AMD’s DirectX 11 graphics processor to build enthusiasm for this key technology so developers will have games available at launch and shortly thereafter. With the benefits it delivers to gaming, applications and Windows 7, developers are lining up to get their hands on our hardware, and we’re confident that consumers will too.”
AMD says that the early introduction of a DirectX 11 capable GPU will fuel developer demand by allowing them to take advantage of DirectX 11 hardware to bring better games and applications to market. AMD reports that many developers have committed to developing games on AMD DirectX 11 capable hardware. AMD didn’t comment on an exact date when its first DirectX 11 GPU will be available to consumers.
AMD also revealed a new GPU for the embedded market this week.