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Vision is AMD's attempt to simplify PC marketing for consumers

A few years back when a consumer went shopping for a new computer the thing that was advertised most was how fast the CPU was. The so-called gigahertz wars gave way ultimately to other naming conventions when PC makers reached the limit of being able to claim the fastest processors.

Today consumers aren’t as concerned about how fast the processor in their PC is or how much RAM it has as they are about what the computer is capable of doing. To help better communicate what the computer is capable of to shoppers; AMD has announced a new marketing scheme for its systems called AMD Vision.

AMD reports that Vision will communicate the value of the system as a whole and demonstrate the combined processing power of the CPU and GPU for the benefit of mainstream PC users. Vision will emphasize how AMD machines are optimized for video, digital media, and content creation activities and describe what types of things can be enjoyed on the system and help the shopper make better decision on what computer will best meet their needs.

“Today’s consumer cares about what they can do with their PC, not what’s inside,” said Nigel Dessau, CMO of AMD. “They want a rich HD and entertainment experience on their PC, delivered by the combined technology of AMD CPUs and GPUs, without having to understand what gigahertz and gigabytes mean. VISION technology from AMD reflects the maturation of marketing in the PC processing industry and communicates the technology in a more meaningful way.”

AMD reports that notebooks with Vision Technology will be on store shelves in time for the holiday shopping season and timed to launch along with the Windows 7 launch. That should put the machines hitting market in mid-October.

“We are excited for the upcoming launch of Windows 7, when our OEM partners will introduce some exciting new PCs that match our mutual customer’s needs and feedback,” said Mike Ybarra, general manager of Windows Product Management at Microsoft Corp. “Coupled with VISION Technology from AMD, customers can feel confident that the PC they purchase will deliver a rich, tailored PC experience.”

AMD has already unveiled its new notebook platforms that will feature Vision Technology with next generation graphics, Blu-ray, and 3D gaming capability. There are three levels of Vision Technology that represent different levels of performance. These three levels include Vision Basic, Vision Premium, and Vision Ultimate. AMD also plans to offer a fourth level of Vision called Vision Black in Q1 2010 to represent the highest level of performance for enthusiasts.

“We focus our attention on R&D and marketing communications to users that identify themselves with state-of-the-art and innovative products that can simplify life through technology,” said Gianpiero Morbello, Marketing and Branding Corporate Vice President of Acer, Inc. “VISION Technology from AMD represents an innovative PC usage and we are always ready to offer a superior visual experience to our customers for advanced HD video entertainment.”





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Blah blah...blah
By cochy on 9/10/2009 11:01:03 AM , Rating: 5
I hate marketing speak. Gives me a headache.




RE: Blah blah...blah
By MrBungle123 on 9/10/2009 11:13:29 AM , Rating: 5
If AMD wants to help consumers get a PC that fits their needs they need to educate salesmen and stop coming up with new ways to rebrand and regroup their current products. The "unwashed masses" that shop for PC's in big box stores not only don't care about gigahertz and gigabytes they probably don't even know who AMD is much less care about some new marketing scheme for AMD's various platforms.

This is going to be about as successful as past attempts along the same lines... CPU model numbers were supposed to be more meaningful and simple than listing the clock frequency, FSB speed, and L2 cache size and what happened? we get a meaningless model number and next to it the clock frequency, FSB speed, and L2 cache size... at the end of the day its not the label on the box its the specs that matter this will be no different.

FAIL


RE: Blah blah...blah
By cochy on 9/10/2009 11:22:40 AM , Rating: 2
Seems like AMD is regressing with "Vision Technology".

Did Intel not start dropping their various different "Technologies"?

I do like the new branding that Intel has come out with. The "Star" ranking. That's easy to understand. This computer is 3 stars that computer is 5 stars, nice and clean and to the point with no additional baggage of obscure "Technology" which at the end of the day means nothing.

I agree, Fail to AMD on this.


RE: Blah blah...blah
By Mojo the Monkey on 9/10/2009 2:34:37 PM , Rating: 2
speaking of intel, doesnt this sound a little bit like their "viiv" idea?


RE: Blah blah...blah
By SilthDraeth on 9/10/2009 11:28:02 PM , Rating: 2
You know, I have been a follower of Anandtech for years, and I miss the old days, where there was 1 Intel, 1 AMD, and you compared the 2 based on the speed.

Maybe I don't pay enough attention, but working retail, I do get customers asking... what processor is better...

There are to many Q's, N's, Z's, dual cores, quad cores, core2duos, core2solos, celerons, turions, semprons, athlons, opterons, and on and on and on.

I fix and work on PC's for a living, even though now it is for a retail outlet, instead of the military/School I used to work for. I guess I haven't been learning as fast as the new processors come out.


RE: Blah blah...blah
By The0ne on 9/11/2009 6:02:32 PM , Rating: 2
IMO, it's not the same field as a few years back. The 3GHz speed is more than enough for most users already. Those that want the extra bit more and are concern about the A, B, C or what have you of the product are really the small sector enthusiast.

I design but unless I'm doing heavy CAD I don't really need the top of the line PC any longer. Even video cards are marginal. There use to be a huge difference between workstation video performance and desktop (the matrox days) but now you have powerful desktops that can handle most CAD tasks fine.

I have a Q6600 clocked over 3.4GHz but sometimes I question myself as to why I bother then it hits me...because I enjoy playing around with the software/hardware and not because I necessarily need it.


RE: Blah blah...blah
By psychobriggsy on 9/14/2009 2:05:06 PM , Rating: 2
How does the Star ranking differ from the Dollar ranking? Except that nobody wants to own a one-star computer, even though it's probably still more than enough. I.e., it's even worse in my opinion, marketing for upsell.


RE: Blah blah...blah
By Parhel on 9/10/2009 11:49:22 AM , Rating: 5
It sounds like you started off by saying average consumer doesn't care about specs, and then finished by saying that only the specs matter to the average consumer.

Either way, with the right ad campaign you can sell anything to anybody. Even when AMD had the price/performance lead, they stagnated through lack of advertising. This could be exactly what they need.


RE: Blah blah...blah
By MrBungle123 on 9/10/2009 2:58:04 PM , Rating: 2
quote:
It sounds like you started off by saying average consumer doesn't care about specs, and then finished by saying that only the specs matter to the average consumer.


The average consumer doesn't care or understand specs, but before buying a computer will ask about them because they will want to know what makes one system better than the next.

If joe average guy goes into office depot to buy a computer and sees 3 computers sittng next to each other one labled basic, one premium, and one ultimate, what does that tell him? Nothing. This person is very likely not going to recognize anything on a spec sheet, they probably don't know who AMD is, and they probably don't know that Radeon means "brand name" video card. They're clueless... thats what I meant by they don't care about specs... But when it comes time to buy a new computer they're going to ask the sales man what differentiates A Basic, Premium, and Ulitmate system and they're going to need to see a component list and have a salesman that knows enough to explain it.

All that this new marketing scheme does is put another level of branding between the consumer and the relevant information.

If AMD wants to run an ad campaign they need to push their existing brands... Phenom for their "high-end" Athlon for their "mainstream" and Turion for notebooks... This coming up with new classifications is hard to follow even for a computer enthusiast like myself... There are too many classifications and too much overlaping.


RE: Blah blah...blah
By StevoLincolnite on 9/10/2009 6:09:03 PM , Rating: 2
The Athlon looks like it's being phased out for the "Phenom 2 X2" brand, which might simplify things for the consumer, so it would more than likely be:

Low-End: Phenom 2 X2
Mid-Range: Phenom 2 X3
High-End: Phenom 2 X4

Then you have the overlapping clock speeds and price points to add into the confuzzle, and the Black Edition versions.

Personally they should stick with the Athlon Brand for the low-end segment, as unlike the Phenom it DOES have more brand recognition considering the amount of different variations and clockspeeds that we have had over the years under that banner.

However, I actually had a friend who had computer troubles, they actually thought they had a Pentium 4 2ghz processor, when in-fact they had an Athlon XP 3200+ processor, the funny part is they never even knew who AMD was, it took some explaining to them on how superior the Athlon XP 3200+ was over the Pentium 4 2ghz despite similar clock speeds.

I actually built a new rig to replace that Athlon XP with under a budget, and because they had the Athlon XP for so many years and was happy with it's performance they asked if I could build the system around a newer model Athlon, so they ended up with a 7750 Black edition Athlon X2, and are tickled pink, especially where 3D performance is concerned being powered by a Radeon 3300 instead of a Geforce 2 MX IGP.

I just get amazed how little the average joe knows about computers, I get phone calls asking "Is this better?" or "How do you do this?", it's gotten better over the years, but some people just don't know where to get the information they need to learn more about it.


RE: Blah blah...blah
By Taft12 on 9/11/2009 8:09:18 AM , Rating: 2
quote:
Personally they should stick with the Athlon Brand for the low-end segment


Yours was an interesting post, but not everything AMD does is as confusing as you seem to think it is. The Athlon brand *IS* staying put for the low end segment. AMD currently sells the Athlon II X2 and will begin selling Athlon II X3 and Athlon II X4 alongside Phenom II X2/X3/X4. It's not as straightforward as one line, but a lot less convoluted than what Intel is doing.


RE: Blah blah...blah
By gstrickler on 9/10/2009 12:59:04 PM , Rating: 2
quote:
its not the label on the box its the specs that matter this will be no different.
Actually, specs only matter to geeks. What matters is performance, capacity, and capability.

However, as anyone who has ever tried benchmarking a computer knows, there is no single number you can give that indicates how fast a computer will be. You need multiple "performance" numbers to rate the various aspects of performance. CPU, GPU, and storage (HD) being the 3 primary components of performance.

Likewise, you need multiple numbers to represent capacities and capabilities.

Clock speed, FSB speed, cache size, etc are all irrelevant, that much AMD got correct. Where they have failed is giving an alternative that was any more useful. Until someone comes up with something better than these specs, we're pretty much stuck with specs which the average consumer will need a geek to translate into something that will meet that consumer's needs.

As for educating salesmen, good luck with that. Salesman change jobs frequently (reasons too numerous for this discussion). Salesmen are also being "educated" by the marketing departments of various competitors, and you know how reliable that info is. Compound that with the fast pace of change in computer technology, and you've got a huge training issue that isn't going away in the foreseeable future.

We've got the same issue with cars, lots of specs, lots of prices, lots of different features. Ultimately, the consumer has to choose something that works for them, and most of the specs get ignored as irrelevant. The difference is that consumers know cars better and they can get a good sense of whether or not a car meets their needs with a short test drive. That's not the case with computers.


RE: Blah blah...blah
By Regs on 9/10/2009 1:06:14 PM , Rating: 2
Absolutely. Product differentiation cannot just simply be talked about, but actually produced. 4 core AMD X4 965 that is less efficient than 4 core Intel Q9550 is simply that.

I don't know what AMD is trying to prove here. Either that their product is so different than Intel that they need to make a marketing campaign for it, or that Anand has been lying to us all this time and AMD has more features than we thought.

I'm really baffled here.


RE: Blah blah...blah
By jonup on 9/11/2009 7:35:05 AM , Rating: 2
Dude, I can't agree more with you. I might off a little, but the only branded platform that was successful was the Intel Centrino. However, when Intel was pushing Centrino you could not turn around with out seeing its commercial.
To be successful with this technology, AMD has to drop a lot of money it doesn't have in advertising. But first they have to do the same with the AMD brand. Most people think that there is Intel and then there are generic processors whatever they are called.
What AMD did instead is, sending an e-mail to people like me informing us about their "Vision". I do have 3 AMD systems. (For two of them I need an IGP so AMD is the way to go and I was being cheap for the third one.) I am well aware of the CPUs and GPUs on the market. AMD just wasted marketing money on the wrong demographics.
AMD, if you have our e-mails, it means that we are geeks and we care more about numbers than a catchy marketing branding! Do not waste your money on lipstick, we are pigs!


RE: Blah blah...blah
By The0ne on 9/11/2009 6:04:28 PM , Rating: 2
Both ATI and Nvidia have done the same gimmick with their products. Consumers are truly lost if they're not up to the task. Hell, I get lost if I don't keep updated myself.


RE: Blah blah...blah
By bug77 on 9/10/2009 1:00:09 PM , Rating: 2
Same here. We want products, not labels.

Anyone remembers "Spider", "Dragon" or "Stars"?


RE: Blah blah...blah
By sxr7171 on 9/10/2009 9:54:56 PM , Rating: 1
Wow well said.


RE: Blah blah...blah
By Jeffk464 on 9/11/2009 1:30:33 AM , Rating: 2
indeed, keep your marketing and show me the benchmarks.


RE: Blah blah...blah
By Flunk on 9/11/2009 11:41:13 AM , Rating: 2
This is just yet another stupid marketing ploy that will confuse the hell out of customers. Why do they keep doing this?


Consumer mentality.
By WoWCow on 9/10/2009 11:04:49 AM , Rating: 2
quote:
“Today’s consumer cares about what they can do with their PC, not what’s inside”


That just about sums up EVERYONE who buys a PC product.

We just expect it to work and do what we want it to work on.

Hell, now I build PCs to run games and more than enough for work.

I don't care what's inside, I just want to make sure it doesn't explode or become a space heater while lasting me another 3 years before another upgrade.




RE: Consumer mentality.
By ClownPuncher on 9/10/2009 11:20:09 AM , Rating: 5
quote:
I just want to make sure it doesn't explode or become a space heater while lasting me another 3 years before another upgrade.


That is all determined by... what's inside.


RE: Consumer mentality.
By Parhel on 9/10/09, Rating: 0
RE: Consumer mentality.
By cochy on 9/10/2009 11:59:45 AM , Rating: 2
Kinda late to counter "Intel Inside". That's been around since the 80s?


RE: Consumer mentality.
By Parhel on 9/10/2009 12:46:44 PM , Rating: 2
Well, I doubt anyone has ever accused AMD's marketing department of being timely, but better late than never. "Intel Inside," may be old, but it's powerful.

And well AMD is at it, they need to address the old "nobody ever got fired for buying Intel" line. Find somebody who placed a huge order for unnecessary servers, and is now wandering the streets homeless, and make him their "Jared." :)


RE: Consumer mentality.
By aharris on 9/10/2009 11:29:58 AM , Rating: 2
quote:
Today’s consumer cares about what they can do with their PC, not what’s inside


Strange.. that almost sounds like the methodology Apple has used to choose their computer lineup for the last few years. I like both platforms, but I've wanted to see more Apple techniques in the PC market for a while.

Between OS 7... err Windows 7, and this shift in the PC market, looks like it's finally happening!


Graphics Cards
By Jedi2155 on 9/10/2009 11:04:11 AM , Rating: 5
I think AMD should focus more on affordable gaming by putting a decent graphics card on more of their in-store models rather than many really cheap integrated graphics. Have a platform and MARKET IT, that it is the gaming platform to have (similar to Centrino). Sure AMD CPU's are not as good as Intel's but it is plenty fast for all games now with a decent graphics card.




RE: Graphics Cards
By Taft12 on 9/10/2009 12:21:26 PM , Rating: 2
AMD doesn't have any "in-store models". OEMs like HP and Acer do.

AMD even comes up with cool(?) platform names like Spider and Dragon but OEMs really don't bother leveraging that stuff for their own marketing which is kind of a shame. Along the same lines, they won't touch "Vision" either.


RE: Graphics Cards
By rudy on 9/10/2009 1:39:14 PM , Rating: 2
Why would they OEMs use intel on their higher end machines which they want to market and sell not AMD now. That is AMDs problem their product is lower end and that means lower end profit margins and lower end care from OEMs.


vision plays plays to AMD's strength - GPU
By nerdye on 9/10/2009 11:55:51 AM , Rating: 5
AMD can't really compete apples to apples in performance, or battery life vs Intel on the mobile front, their cpu's are outdated x2 technology, anandtech's article comparing nearly identically equipped AMD vs Intel laptops proved this. But AMD does have way way better IGP's and if you compare cpu + gpu AMD has a great chance of having the greater overall "Vision Score" or whatever over Intel. If you can't win in straight Cpu wars, you gotta win in a fabricated Cpu + Gpu comparison so that at least you win in some type of benchmark/comparison, hence "Vision".




By just4U on 9/10/2009 12:07:58 PM , Rating: 2
It's not a bad strategy in theory either.. just in practice most average computer users don't appear to have a clue about the graphic side of things until they actually need something better.

Even today we see computers advertised with the selling point based around the cpu while everything else surrounding it is solid crap.


F A I L
By Belard on 9/10/2009 1:14:45 PM , Rating: 2
AMD makes good products. Maybe not the very fastest, but still very competitive against Intel and Nvidia. Their chipsets are excellent in reliability and performance.

But marketing crap like this ALWAYS fails... AMD does this every 3-5 years. Its a waste of time, money and resources - things that AMD doesn't have... unlike intel.

Also, unoriginal. Come'on.. same name as Win7?

First, in the USA - most people won't be getting Windows7 basic or Ultimate...

And "Premium" as a name already sucks as its redundant.
Stupid MS, should have gone with simply "Basic" "Home" "Pro" and "Ultimate".... they got 2 out of 4 right.

AMD... that is what WE all want... another stupid sticker on computers.

Yeah, in the REAL world, most people buy based on price - FIRST. $300~400 for a cheap desktop or notebook. $500~600 for midrange. $800+ for top end systems.

Simple... see!

Might as well go for these marketing segments:
Cheap / Regular / Money to blow

or

Poor / Has Job / Never got Laid




RE: F A I L
By michaelklachko on 9/10/2009 6:09:03 PM , Rating: 2
you forgot to mention "Black Vision" - that's a good one.

I'm not sure if AMD actually pays somebody to do any marketing work (If they do they should be fired immediately because of them having totally black vision). I don't see any positive results of such work at all. Not even anything similar to "Intel Inside" logo.


RE: F A I L
By psychobriggsy on 9/14/2009 2:06:54 PM , Rating: 2
Cool, a computer that's ready for Doom IV.


Marketing from R&D money
By fzkl on 9/10/2009 1:20:29 PM , Rating: 2
At what seems like a time when AMD needs every penny to invest in R&D and come out with products that make up for its shortcomings against Intel, they choose to spend money on marketing.

Sounds pathetic. Is the end near and consequently a desperate measure to sell something from their inventory (this is probably why I am not running a company, maybe the management has some secret weapon) ?




RE: Marketing from R&D money
By crimson117 on 9/10/2009 1:43:00 PM , Rating: 3
That's kind of what they're doing here, I think.

Their immediate shortcoming is that AMD's CPUs can't compete with anything Intel has above $200. Below $200 where they do compete reasonably well, profit margins get pretty tight.

So they need to distinguish themselves, and they're taking a page from Centrino (which was a hugely successful consumer platform campaign). Intel's marketing then boiled down to: Centrino means it's a wireless laptop that works out of the box. They timed it perfectly and executed it perfectly.

So AMD wants that too - they want people who bought a laptop with crappy Intel graphics a few years ago to tell the salesperson their old laptop stutters when they watch HD movies on it, or try to edit their own HD camcorder movies. And the salesperson says, oh, you want guaranteed multimedia capabilities? Then you want this PC powered by AMD Vision.

Intel has gotten away with keeping prices down by using cheap graphics. AMD wants to turn decent graphics into the norm (leveraging their ATI brand), so Intel will have to catch up and raise prices by buying third party GPUs.

What I'm wondering is whether AMD can make any money off of this before Intel comes out with Larrabee. http://en.wikipedia.org/wiki/Larrabee_(GPU) . If they can make Larrabee look like it's Intel playing catch-up, AMD wins and their ATI investment really pays off. Otherwise, AMD will need a new plan.


???
By MrX8503 on 9/10/2009 11:30:17 AM , Rating: 4
Consumers will still be confused, as always.




no one wants basic
By surt on 9/10/2009 12:50:48 PM , Rating: 2
The problem with these kinds of programs is that no one wants to buy the lowest level, so you always have one less real level to sell. So now AMD is selling two levels of performance. Meanwhile, in reality, there is a whole range of performance to choose from, and consumers will be bilked as they pay a wide range of prices for computers in one 'category', and in some cases get a good result, and in others, feel robbed.

And then of course, performance and what you can do are moving targets. Adding one more 'black' level buys you maybe a year. Do you then start shifting the levels down, making an 'ultimate' computer the low end? Why is an 'ultimate' computer low end? That doesn't make any sense. So instead you move the levels up? But then you have confusion in the marketplace, because last years ultimate and this years ultimate are being sold next to each other, and how do I know that the one ultimate computer sucks and this one is decent?

This program is a nightmare waiting to happen which will alienate AMD's few customers.

And then of course, AMD will succumb to pressure from the integrators to rate their products higher than they should (as happens even to a company the size and power of microsoft when they try to create these kinds of programs, so don't think a weak company like AMD can resist). Which renders such a program useless to the consumer, who just can trust that an 'ultimate' computer can really do all the things it is supposed to do, because of all the exceptions. Which means the consumer has to know what is inside the box they are buying, or they get screwed, which is just where we are today.




RE: no one wants basic
By gstrickler on 9/10/2009 2:36:01 PM , Rating: 2
You raise several valid points, in particular, what do you call machines 1-2 years from now that completely blow away the performance of what are currently "Basic"? Do you have Basic '09 this year, Basic '10 next year, etc.? Not entirely a bad idea, but it definitely needs some details added.

If achieving a given rating requires meeting specific minimum specs for CPU, GPU, HD, and RAM, then this might be successful. A "Basic", "Premium", "Ultimate", or "Black" rating guarantees it's suitable for certain uses, then all the user needs to look at are the amount of storage and the features (size, weight, Wi-Fi, Bluetooth, battery life, etc.) that are important to them.

Of course, the issue then is that Intel based machines won't have the same ratings. So, while it may help select between various AMD powered machines, it doesn't help at all in comparing AMD vs Intel machines and the consumer is still left trying to figure out how to compare specs between AMD and Intel.

Does it require an AMD/ATI GPU or can it meet the requirements using an AMD CPU and an Nvidia GPU? I'm not sure why you would want that right now since ATI currently tops Nvidia in most price/performance categories.

Finally, is any AMD powered machine that can run Win7 automatically given the "Basic" designation? I hope not. Raise the bar from "meets the minimum required to run Win7" to "runs Win7 acceptably for basic tasks including work processing, spreadsheets, email,web browsing, photo viewing (not any real editing), and some level of video playback".

As for Win7 Starter edition, it should be called "Win7 Limited". Win7 Home Premium should simply be "Win7 Home". All you need for Win7 are 4 levels: Limited, Home, Pro, and Ultimate. "Starter" and "Home Premium" just don't convey anything useful. The marketers will try to claim that "Premium" sounds better and that "Limited" sounds worse than "Starter", but lots of software has come in "LE" versions and it hasn't hurt them a bit. "Premium" also implies you're paying extra, so it's not necessarily a benefit from a marketing perspective.


New level...?
By mmcdonalataocdotgov on 9/11/2009 9:02:21 AM , Rating: 2
quote:
These three levels include Vision Basic, Vision Premium, and Vision Ultimate. AMD also plans to offer a fourth level of Vision called Vision Black in Q1 2010 to represent the highest level of performance for enthusiasts.


When Black comes out, they will have to rename "Ultimate" to "Penultimate."

Sounds too much like Vista. Bad juju.




RE: New level...?
By lightfoot on 9/11/2009 2:47:31 PM , Rating: 2
I hate relative ranking systems. What is Ultimate or Black today will barely be Basic in 12 months. We need an absolute ranking system that is an industry standard.

How about a standardized benchmark system? Something like this:

Overall 1530 (Sum of Business and Play scores)
Business 824 (CPU and Memory benchmarks)
Play 706 (GPU and Bandwidth benchmarks)

This way a 1530 system will ALWAYS be a 1530 system, and won't have to be downgraded from Ultimate to Premium in 3 months.

System requirements for software could be stated in the same way.


Logical move when you're behind
By DallasTexas on 9/10/2009 1:41:10 PM , Rating: 2
AMD products are not now and unlikely to lead in neither CPU nor graphics performance versus their competitors.

Therefore, it is logical a marketing campaign to move buyer focus away from performance is a necessary strategy.




They're behind on that already
By rbfowler9lfc on 9/10/2009 5:35:16 PM , Rating: 2
Well nVidia's Vision is much better than theirs: Theirs is "3D Vision", that's 2 dimensions more than AMD's!!!

And also it's quite cool, btw.




Computer marketing sucks
By HotFoot on 9/11/2009 4:14:59 AM , Rating: 2
I'm pretty sure computer marketing is going to be rather irrelevant to anyone reading these pages. At the very least, we're more concerned with what the non-geeks in our lives will take away from the ads then we'll take away ourselves. The thing is, we're the kind that knows better...

And this is the whole point of this latest marketing shift by AMD. It's in AMD's best interest to have all the non-geeks out there buying computers without first asking someone who's a technology enthusiast for help. Geeks are more likely to want to recommend an Intel-based machine, even if the AMD equivalent is just as good at the low-end price points.

In any case, a marketing scheme that tries to answer all needs with a single label is just not going to cut it for me, and I'll be completely ignoring any such label if someone asks me what I recommend for them based on what they tell me they want to do with a new computer. To that end, I'd rather there be no labels - just to avoid the re-educating process for the half-informed consumer asking me questions.




OpenCL for 2nd Gen ultra-thin
By R3MF on 9/13/2009 1:38:51 PM , Rating: 2
AMD's Patrick Moorhead is still refusing to confirm or deny driver support for OPenCL on Congo:
http://blogs.amd.com/patmoorhead/2009/09/09/congo-...

why?




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