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AMD today launches three new Phenom tri-cores as well as two new Athlon chips and a low-power Phenom quad-core

AMD today launched three new Phenom X3 "50" Series triple-core processors. In addition, AMD also announced a low-power quad-core Phenom X4 processor. The new chips released by AMD are launched just days after Intel's flurry of price cuts that took place earlier this week. The price cuts considerably upped the pressure on AMD and have forced AMD to rethink its strategy, especially because the company has mainly been attempting to stay competitive with Intel offerings through price.

All three of the new chips sport AMD's X3 moniker, which signifies that they are triple-core chips. The AMD Phenom X3 8750, the fastest of the new tri-core chips, runs at 2.4  GHz and is priced at $195. The Phenom X3 8650 runs at 2.3 GHz and is priced at $165. Bottom on the list is the Phenom X3 8450, which runs at 2.1 GHz and is priced at $145.  

These new Phenom X3 processors are based on AMD's B3 stepping. The Phenom X3 processors that were delivered to OEM partners earlier were based on AMD's B2 revision,which sufferred from a nasty bug in the Translation Lookaside Buffer (TLB) in the L3 cache.  

AMD is attempting to make its new Phenom chips more attractive by combining them with the company's 780 series chipset. According to the company, the duo will offer consumers "a full HD experience."

AMD says the new processors will give consumers a more balanced option compared to NVIDIA and Intel. "On one side, we have Nvidia saying that the only thing that matters is graphics. On the other side, Intel is saying that the only thing that matters is the processor. AMD offers a balanced platform that doesn't overemphasize one really expensive component over another really expensive component," said Brent Berry, AMD product marketing manager.

AMD's low-power quad-core Phenom X4 was also launched today. Dubbed the Phenom X4 9100e, the new chip has a total Thermal Design Power of 65 watts. Comparatively, AMD's standard Phenom X4 chips have a 95 watt thermal envelope.   

In addition to the three new tri-core chips and low-power quad-core processor, AMD also updated its low-end offerings with two new 45-watt processors; the Athlon X2 4450e and X2 4050e. As the name indicates, the new chips are based on AMD's Athlon architecture. Both chips are dual-core and respectively run at 2.3 GHz and 2.1 GHz.

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AMD is right
By winterspan on 4/24/2008 3:36:33 AM , Rating: 5
These guys have the perfect solution for your average family PC/laptop. Unfortunately, the vast legions of the tech-ignorant public will go buy Intel based computers with good Core 2 processors and terrible graphics.
little Jimmy will get a new PC for his birthday, and be heartbroken when he finds out his brand-spanking new computer can't even play many of his favorite games, because the POS integrated Intel graphics card doesn't support Shaders in hardware.

AMD has a great solution for your average PC/laptop. A solid processor and a solid integrated graphics chip. The majority of average buyers certainly don't need a processor faster than a 1.8ghz dual core Phenom or Core2 Duo. What many will want is a decent integrated graphics card that can at least BOOT the majority of games out there. And along with that comes ATI's video engine which can decode High-definition movies and also gives better battery life for that task on laptops...

RE: AMD is right
By xsilver on 4/24/2008 4:11:42 AM , Rating: 5
I think this is done deliberately though, with computers being commodity items a lot of them are sold as low margin devices that need upgrades or service. This is where the sharks come in and make the $$$.

You say the majority of people dont need more than a dual core 1.8 ghz. I say the majority (word processing, surfing, playing multimedia) dont need more than a p4 3ghz. The problem though is that most novice users heap a whole lot of unnecessary junk/spam programs and rather than clearing that up they just think that they need a new "faster" computer.

RE: AMD is right
By Gastrian on 4/24/2008 7:37:16 AM , Rating: 2
Not so sure about that. Most of the bulk boxed PCs I've sold in previous jobs had no upgrade options via the manufacturer/builder. When I worked in an independant store we were unable to sell certain Dell customers graphic card upgrades as Dell glued the cards to the AGP slots.

RE: AMD is right
By wordsworm on 4/24/2008 9:03:31 AM , Rating: 2
Thank-you for reminding me why I stay the *ell away from Dell. That's the heck of a dirty trick - gluing a card into an AGP slot. Was there any warning to the customer?

RE: AMD is right
By xsilver on 4/24/2008 9:05:12 AM , Rating: 2
Well if you're going to glue AGP slots down that makes it even better in a way.
"oh you want to upgrade that POS graphics card? sorry its fixed so you have to buy a new system"
chaching! another $1k system sold ;)

The other reason is of course with dell/hp systems is that they use propiatary parts so you cant just upgrade them with regular parts, your regular mum/dad customer doesnt know that so when it comes time to replace the PSU they have no idea why it costs $90.

RE: AMD is right
By eye smite on 4/24/2008 10:50:15 AM , Rating: 1
Yeah, Dell is notorious for pulling crap like that. This 3 year old compaq cost me $28 to put another gig of ram in and $43 to change the socket 939 3500+ up to a dual core 4200+. Nice upgrade path and low money spent on an older machine. :-)

RE: AMD is right
By PICBoy on 4/24/2008 10:13:20 AM , Rating: 1
You are absolutely right, last night a friend of mine ask me for help with his new Windows Vista laptop, it's a Pentium Dual-Core with 1 GB of RAM. He paid more than 1000K for that POS and it was so slow...
I asked if he really needed all the crap that was loaded at the start and in fact he never used any of it. He didn't even knew about the Aero.
I took a lot of the stuff that make Vista so slow but in the end, his 3 year old computer was still faster with Windows XP than his NEW laptop and he even had to admit it.

RE: AMD is right
By Belard on 4/24/2008 6:49:54 PM , Rating: 2
He should get a refund... whats the point to downgrade to a new computer if its SLOWER than your previous system? 1 year is bad enouhg... 3 years?!

RE: AMD is right
By Master Kenobi on 4/24/2008 7:47:55 AM , Rating: 3
The reviews on the Tri-Core processors indicate they offer nothing over their dual and quad core counterparts.

RE: AMD is right
By Locutus465 on 4/24/2008 10:06:39 AM , Rating: 4
I don't agree here, I just read over the anandtech review and it showed many situations were a tri core fell exactly where it should in terms of performance, between quad and dual.

To be perfectly honest if AMD can work something out on the priceing situation they'd really have something.

RE: AMD is right
By darkpaw on 4/24/2008 10:50:43 AM , Rating: 2
That's the big issue there. $197 for a 3 core 2.4ghz? No thanks.

I used to buy AMD because they were very price competitive for the performance level. I probably still woulda bought AMD on my most recent build but they had absolutely nothing in a price competitive range:

Paid $160 after rebate for an 8800GT. Cheapest 3870 was more expensive for less performance.

Paid $199 for a retail Q6600.. nothing AMD had could touch that price for the performance.

Motherboard is the only thing I could have saved money on going with AMD, but the lack of competitive CPU killed that.

RE: AMD is right
By Locutus465 on 4/24/2008 11:35:22 AM , Rating: 2
Hmmm, well I did go all AMD this time around and I actually couldn't be happier with the results. My new system is Phenom 9850be + Asus M3A23-MVP Delux/WiFi + Radeon HD 3870 + 4GB DDR2 800. Even at stock speeds the system rocks anything I can throw at it, my only complaint is that my Golden Orb II isn't compatible with this MB so I was forced to go with the AMD HSF until I can get a replacement in.

RE: AMD is right
By herrdoktor330 on 4/24/2008 9:51:10 PM , Rating: 2
I actually thinking about picking up a tri core... but I'm certainly not doing it this month. Sure... they may be $197 for the fastest X3 now, but in about 3 months I bet that the price will drop to about $159 or less to start clearing that old stock, with further price cuts on the lower clocked models. Early adopters are going to pay the early adopter price. But to pay something like $150 for something I can get workable performance out of and maybe goose another 200mhz from overclocking, then that's not too bad. The only thing keeping me from pulling the trigger is the estimated shelf life of AM2+. If they're just going to roll out AM3 in 2 quarters, I'd rather sit around, save my money, and wait for the results from that. That's the main reason I won't commit to buying a 775 socket mobo; knowing full well that's going to go away when the new Intel chips hit later this year.

And I will agree with you, the 8800GT edges out the 3870 overall. But I actually went with purchasing a 3870 because of the Hybrid Crossfire. Because if I do wait and buy a cheap Q6600, I'm not going to bother with a nForce chipset. I'm going to buy a better performing Intel chipset to go with it. But if you want to do multiple GPUs on that kind of platform, the only sensible choice is the AMD/ATI route. Also, if I want to utilize my 3870 with a 3870X2 later (which does scale very well as a combo) I have that option. Or (and I'm hoping that AMD does this) will allow the 3870 to work along with the next generation of GPUs they offer, so that I can still get a longer usage from that card. From what I understand about Hybrid Crossfire, it's bottleneck is the slowest memory bandwidth. If they don't really change those RAM specs (doubt it... but hey), then I should be able to milk this setup for all it's worth.

I don't want to sound like an AMD/ATI fanboy or anything, because I'm not. But I do like those features and see a value there. Especially when prices drop. But... the prices have to drop for me to bite.

RE: AMD is right
By DallasTexas on 4/24/08, Rating: 0
RE: AMD is right
By eye smite on 4/24/08, Rating: -1
RE: AMD is right
By omnicronx on 4/24/2008 11:37:37 AM , Rating: 2
Stay in Dallas, the rest of us here in the state are lobbying to have a big circle drawn around the DFW area and make it it's own state. lmao
Funny, we all feel the same way about Texas, except replace 'make it it's own state' with 'sink it 100ft below sea level'

RE: AMD is right
By eye smite on 4/24/08, Rating: -1
RE: AMD is right
By Reclaimer77 on 4/24/2008 2:13:43 PM , Rating: 2
Laptops are a horrible platform for gaming still. Only the most top of the line expensive laptops will even play half the games we know and love at comparable FPS's to PC's. Your argument is pointless because nobody buys laptops for gaming.

RE: AMD is right
By Locutus465 on 4/24/2008 2:20:45 PM , Rating: 2
Except the causual user is happy with playable framerates and lower quality settings.

Low-end reviews?
By CaioKK on 4/24/2008 1:32:03 AM , Rating: 2
It's been quite a while since I've seen the low-end chips getting reviewed. I see AMD lauching a bunch of low TDP and low-chips, and everyone says that AMD is the main supplier to this market, but how does the X2 4450e and X2 4050e stack up against say, the Celeron E1200 or the 430?

RE: Low-end reviews?
By nosfe on 4/24/2008 4:25:08 AM , Rating: 2
don't forget that at that price point its not just the processors, its also the chipset that counts and 780G is miles ahead of G35

RE: Low-end reviews?
By zsdersw on 4/24/08, Rating: 0
RE: Low-end reviews?
By misuspita on 4/24/2008 6:51:55 AM , Rating: 5
No but they are interested in flawless HD content playback without eating the battery or having to buy a graphic card. For example, on my shitty Laptop, actually shitty integated Intel GPU even some multiple flash animation on some sites don't work seamlessly and stutter.

So I'd think even if people won't want a graphic workstation, a little more power on the graphics side wouldn't hurt. Wich AMD has for the moment and intel hasn't... for the time being

RE: Low-end reviews?
By zsdersw on 4/25/2008 2:04:00 PM , Rating: 2
I've had nothing like that with the 945 chipset at work.

RE: Low-end reviews?
By Calin on 4/24/2008 6:56:22 AM , Rating: 4

They certainly won't care if their visual experience is the one or the other. There is just a small difference of 3 to 23 frames per second, and a bit of graphical quality difference which you could easily spot

RE: Low-end reviews?
By zsdersw on 4/25/2008 2:08:04 PM , Rating: 2
[sarcasm] The people who buy the $350 Dell special are certainly going to make as much of a mountain out of a mole hill as you are. [/sarcasm]

RE: Low-end reviews?
By bryanW1995 on 4/24/2008 12:19:56 PM , Rating: 2
the celerons are so low on cache that even x2's outperform them clock/clock. the pentium E dual cores are slightly better clock/clock than an x2. Go look at tom's cpu comparison guide for more details.

The AMD roundup
By crystal clear on 4/24/2008 1:25:58 PM , Rating: 2
HP Japan lineup boasts newest AMD chips

On Monday, Hewlett-Packard's Japan arm introduced a raft of consumer PCs with plenty of offerings using processors from Advanced Micro Devices in addition to Intel chips.

In the v7000 small-form-factor tower series, HP deployed both the AMD triple-core Phenom X3 processor and quad-core Phenom X4 processors. Models are available with the X3 8400 (2.1GHz), low-power X4 9100e (1.8GHz, 65 watts), and X4 9500 (2.2GHz).

Interestingly, AMD-based models in the v7000 series come with Nvidia graphics, not AMD-ATI graphics, a synergy that AMD has had trouble realizing in some segments. Configurations are offered with either the NVIDIA GeForce 6150SE, GeForce 8400HD, or GeForce 8500GT graphics chips.

Phenom X3-based systems start at around 69,930 yen or just under $700.

The 4.3-pound TX 2105/CT ultraportable notebook uses a dual-core Athlon 64 X2 TK-57 processor. Another model comes with the AMD Turion 64 X2 TL-60 processor. All models pack NVIDIA GeForce Go 6150 graphics. Pricing starts at just over $900.

Intel-based HP notebooks were introduced with an array of processors including new 45-nanometer Core 2 Duo T8100 and T9300 processors as well as Celeron 540/560 series chips. But no AMD-ATI graphics here either. Systems come with one of the following: Intel X3100, NVIDIA GeForce 8400M GS, or NVIDIA GeForce 8600M GS graphics.

But in the mean time-

The next executive to leave AMD after chief technology officer Phil Hester ,is Stephen DiFranco, the company’s corporate vice president of consumer sales and marketing.

But this guy below stays on-

Ruiz's original five-year employment contract as CEO expired in April, and now operates on a year-to-year basis. AMD's board renewed Ruiz's contract for a one-year period that expires on April 26, 2008, according to SEC filings.

Who is next to go ?

RE: The AMD roundup
By crystal clear on 4/24/2008 1:45:19 PM , Rating: 2
During AMD's first-quarter earnings conference call, AMD chief financial officer, Robert J. Rivet, said that the B3 version of the triple-core Phenom should contribute to AMD's bottom line in the second quarter. Rivet said he expects improvement as AMD continues "to increase the lineup of Phenoms available. (The) quad-core architecture that we also use for triple-core will have good benefit right away," he said.

Model Number and Feature Comparisons - AMD Phenom™ Processors

Good luck

By tastyratz on 4/24/2008 8:27:24 AM , Rating: 2
are those prices mentioned in the article msrp or wholesale lot prices for oems?

If its msrp the street will be lower and that could remain fairly competitive to Intel's offerings.

If its oem lot prices then I fear this just wont be that great a deal in comparison to the intel entry quad that's faster clock for clock and clocked the same.

I love Amd as a company and I would love to see them pull out of their hole.

Imagine the possibilities !
By scorpio1980 on 4/24/2008 10:24:54 AM , Rating: 2
Since Intel and Nvidia are rivals now, imagine if Nvidia and AMD/ATI joined forces to try to put intel away ?! AMD could work on CPU's and chipsets while Nvidia would contribute their own IGP.

I do like what AMD has done here with the triple core, but their clock speeds still leave them behind. Pricing could be better too. Hey, at least they are trying. I really do hope that AMD can make a comeback. I loved my Athlon 64 4000+ back in it's day. I have a core 2 duo now but I am still pulling for AMD to make a comeback

This would be awesome...
By gmofftarki on 4/24/2008 5:26:34 PM , Rating: 2
... If you didn't need to replace your 200 dollar AM2 mainboard to use Phenom. Backward compatibility M.A.

If you're going to replace your mainboard and your processor anyway? Might as well get an Intel chipset and an E8400, because the performance will be greater, with better future compatibility (ok, maybe not "better" with Nehalem on the horizon, but still...) anyway.

my first reaction
By jlips6 on 4/24/2008 10:29:59 PM , Rating: 2
when I hear tri-core I actually think of hockey sticks instead of processors. Although tri-core does sound better for a processor than a stick. Meh. This is what I get for growing up in Michigan.

expensive components
By Diesel Donkey on 4/24/2008 1:43:49 AM , Rating: 1
AMD offers a balanced platform that doesn't overemphasize one really expensive component over another really expensive component

That way you'll buy one of each really expensive component. Brilliant!

"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan

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