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New corporate guidance sets AMD's big launch date; RV670 specifications fail to leave much to the imagination

AMD's current launch date for its next-generation desktop processor, Phenom, its next-generation desktop chipset, RD790, and its next-generation graphics processor, RV670, is tenatively set for November 19, 2007.

The story of Phenom and RD790 is all but a done deal.  Phenom's big brother, server-based Barcelona, met mediocre fanfare while RD790 production boards have surfaced here and there for almost a year.

Radeon HD 3800, previously codenamed RV670, was a little bit more of a mystery, at least until this weekend.  AMD publicly announced RV670 would entail a process node shrink of Radeon HD 2900 (R600) -- a move from 80nm to 55nm.

AMD guidance leaked to media last week also elaborated on the company's DirectX 10.1 superiority.  Typically, media leaks that occur just before competition launches (in this case NVIDIA's GeForce 8800 GT) detail incredible performance gains -- the push for next-generation DirectX support did not fit the status quo for a GPU launch.

Another leak came this weekend when a serendipitous visit to the Diamond Multimedia website revealed exact details of three new Radeons: one low-end SKU, a high-end GDDR3 SKU and a high-end GDDR4 SKU. Google Cache details all three offerings.

The lower-end Radeon HD 3850 will only feature 256MB of onboard GDDR3 running at 825 MHz, and a core frequency of at least 660 MHz.

Higher-end Radeon HD 3870 will feature GDDR4 instead of GDDR3 while using the same RV670 core found on HD 3850.  This GDDR4 memory is clocked at 1.2 GHz, and the core frequency is bumped to 775 MHz.  The GDDR3 version of HD 3870 will feature the same core frequency as the GDDR4 card, but comes standard with lower frequency GDDR3 instead of GDDR4 to target a better price point.

The red flag is that Radeon HD 3850 touts exactly the same features found on the 80nm Radeon HD 2900 design with the exception of reduced GDDR3 memory.  HD 3850 will reduce the thermal envelope when compared to the previous generation, but performance should be nearly identical to Radeon HD 2900.

Radeon HD 3870, on the other hand, is an ambitious bump from the older generation.  The 775 MHz core frequency represents up to a 100 MHz increase, while the memory receives a 400 MHz gift over R600's GDDR4 implementation.

A memo circulated from ATI design teams to third-party vendors indicated that vendors will have the ability to set memory and core clock frequencies independently, so each vendor's card will perform at slightly different frequencies.

Other noteable features of RV670 include Quad Crossfire support and AMD's Triple Play physics support.

Radeon HD 2900 XT caused a ruckus when it was learned that the card did not include a Universal Video Decoder, as advertised.  Third party Radeon manufacturers could not confirm or deny that this decoder is in place for RV670, though the argument for R600 was that it's processing power is capable enough to not need an HD accelerator via hardware.  This may easily be the case for RV670 as well.

Pricing on RV670 has not been confirmed. However, given that Radeon HD 3850 is essentially Radeon HD 2900 in a single-slot design, it's easy to expect AMD will price those cards similarly to R600 cards available today.


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Pricing Strategy
By honorabili on 11/5/2007 1:06:35 PM , Rating: 2
Hopefully, if these cards will not be faster than the current nVidia generation then at least they will be priced aggressively, like maybe around $150 for the low end, +$75 for each model up. Then there might be an actual market for these cards.




RE: Pricing Strategy
By retrospooty on 11/5/2007 1:39:38 PM , Rating: 5
If we have 512 mb 8800GT that is 95% as fast as an 8800GTX, selling for $200 as expected, AMD will have to go alot lower than $150 on the low end.

The 8800GT is already beating the 2900XT, which sells in the upper $300's.


RE: Pricing Strategy
By SavagePotato on 11/5/2007 2:27:13 PM , Rating: 3
The 8800GT came as such a shock that it is in fact still shocking. I damn near ordered one over my old 7900gtx just off the surprise of it alone.

It is most certainly not a normal situation by any means to have a $250 card that when overclocked can actualy beat out an 8800gtx. It is totaly unprecedented to say the least.

The thing is this GT totaly obsoletes both ATI and Nvidias entire lineup, It's a pretty bold move by Nvidia I don't totaly understand. In the end I think I will be able to sit tight long enough to wait and see what the next generation of entusiast cards offer (r700 and g90)


RE: Pricing Strategy
By retrospooty on 11/5/2007 4:58:09 PM , Rating: 3
"he thing is this GT totaly obsoletes both ATI and Nvidias entire lineup,"

Yes, it did, although the GTX is still faster at high res w/ AA - and if you paid $500+ you better be using it at high res with AA. Still the GT is close enough that it will cannibalize sales of the GTX. the only answer is that NV must have a high end part based on the new .65nm GPU coming very soon. They wouldnt just kill thier high end, they have a new one on the way, that is cheaper for them to make and thus more profitable to get rid of all the .90nm GPU's.


RE: Pricing Strategy
By StevoLincolnite on 11/5/2007 5:38:18 PM , Rating: 2
It almost reminds me of the Geforce 4 Ti4200 where that card was aggressively priced, and with a little bit of over clocking can even almost match the Ti4600 at the time.

I'm actually disappointed in ATI at the moment, I always loved they're Mobility Radeons from back in the day (9600 Pro Turbo, 9700 Pro, 9800 which could be modded into a x850).
Now it seems they won't be pushing the performance envelope for awhile, which means those same numbers will trickle down onto us Mobile gamers.

One little annoying thing... Why isn't there a decent low end part?
The last "Decent" Performing low-end parts in the past that really "shocked me" was the Geforce 6200(Some could be modded into a 6600) and the X1300XT.


RE: Pricing Strategy
By Axbattler on 11/6/2007 9:08:42 AM , Rating: 2
Succeeding the Ti4200 would be a modded, overclocked Radeon 9500 (non pro).

I think that the 8800GT may well be a win/win strategy for nVidia and consumers. Not every enthusiast would be willing to pay the cost of a GTX even to have the 'best'. It's already been a year since it's release, so the product is pretty much as it's mature stage. Rather than cutting the cost of the GTX too aggressively , they release a card that is almost as good, that, assuming there were no major problem with the die shrink, cost them less to manufacture.

Sure they probably could have gotten away with pricing it a little higher more (especially with the current high demand/low supply in the UK, the stock available to buy right now cost a little more), they definitely one up AMD by having a card priced at a cost most enthusiast would have trouble to refuse, and coinciding it with the release of a highly demanding game (Crysis). I'd say that the 8800GT totally overshadows the 2900Pro, which would otherwise have been the choice for price/performance hunters. Okay, they also harm their own GTS line, but again, the manufacturing process should (at least eventually) be cheaper.


RE: Pricing Strategy
By Jodiuh on 11/6/2007 1:55:19 PM , Rating: 2
It's MUCH faster @ hi res, AA...almost 50% in some games. The lower amount of physical ram + bandwidth sadden me. :( But then we'll have something fresh soon, right? :D


RE: Pricing Strategy
By Cunthor666 on 11/5/2007 4:08:19 PM , Rating: 2
That sums it up pretty well :)


AMD/ATI Fan
By AlphaVirus on 11/5/2007 3:57:35 PM , Rating: 2
I have been an AMD/ATI fan for a while because they usually make nice products but this naming scheme is just wild.
I am sure its confusing both the consumer and Intel and NVidia but there should be an easier way of doing this.

R-what? 6-what? Unless there is something I missed, can there be a little relevance in these numbering systems.




RE: AMD/ATI Fan
By MattCoz on 11/5/2007 4:16:17 PM , Rating: 2
Consumers shouldn't care what the internal numbering schemes are, it's not like you'll see RV670 in any product names. But there is relevance. RD = Desktop chipset, RV = Video. 670 is a refresh of the 600.


RE: AMD/ATI Fan
By EricMartello on 11/6/2007 5:06:39 AM , Rating: 1
I second the confusing naming schemes...not the chip codes, but the actual model names. You would think that a Radeon x1600 would be faster than an x800 because it's a bigger number and its a newer card...but that's not the case. Why not? I don't know, but isn't that confusing? The only reason I know that the x1600 is slower is from reading reviews and such...but without those, I could only wonder. I'd like there to be some standardized component performance rating system that somehow aggregates performance and lets you compare hardware without having to read reviews to figure out the performance level of a given component.


RE: AMD/ATI Fan
By Axbattler on 11/7/2007 4:37:12 AM , Rating: 2
Big number sell. Ghz, Megapixels, MB (for video memory) - remember the fillrate war?

And some cards are simply better/worse than other cards depending on the application. There are performance rating system. I believe Vista has a simple one, while 3DMarks generally often used for enthusiasts and the closest thing you'll get to an aggregate. Yet even the later can be criticised as been synthetic, susceptible to 'optimisation', who is to say that the way they aggregate the numbers is appropriate?

That's not to say that I have no problem with the naming conventions (but I have more of an issue with hard drives, where not only do you have many variety for the same capacity, but different firmwares in the same model can significantly affect the drive too). Doubling the numbers for adding support of SM 3.0 *is* a bit pushing it in my opinion (though I note that the X1600 is faster than the X800 in some shadder intensive apps). But if you want to know more than non-enthusiasts, you'll have to at least read the conclusion of a review.


Correction...
By chsh1ca on 11/5/2007 3:33:19 PM , Rating: 3
quote:
is tennatively set for November 19, 2007.


I believe you mean tentatively .




RE: Correction...
By PhoenixOrion on 11/5/2007 3:41:42 PM , Rating: 3
and "AMD publically announced RV670"

I believe you mean publicly


Meh...
By phaxmohdem on 11/5/2007 12:35:41 PM , Rating: 2
AMD needs to release something with a WOW factor pretty soon. (ala 8800GT) They are just kind if in the background lately. Perhaps if these end up being single slot solutions priced competitively with the 8800GT we would have something to talk about.

Here's to hoping.




RE: Meh...
By KristopherKubicki (blog) on 11/5/2007 12:53:53 PM , Rating: 2
I didn't mention it in the article, but NVIDIA also has a refresh on G92 coming in early December for 8800 GTS.

http://www.dailytech.com/article.aspx?newsid=9474


By NICOXIS on 11/5/2007 3:57:47 PM , Rating: 3
quote:
while RD790 production boards have surfaced here and there for almost a year.


maybe a month xD




WHAT???
By bryanW1995 on 11/5/2007 9:34:05 PM , Rating: 3
several errors in this blog. 743 is the default core clock of 2900xt, which is only 32 mhz lower than the 775 of the diamond card with the leaked specs. You must have confused 2900xt with 2900 pro. 3850 is not "essentially a hd2900 in a single slot design" since it's only 256 bit instead of 512. Also, there is not a chance in hell of them pricing these cards anywhere close to current R600 pricing since 8800gt is quite a bit less expensive than R600 and, based upon the published specs, it's going to absolutely destroy rv670's performance.




HDMI 1.3?
By DigitalFreak on 11/5/2007 1:01:02 PM , Rating: 2
Any word on HDMI 1.3 support in the RV670 cards?




AA
By ImmortalZ on 11/5/2007 1:55:02 PM , Rating: 2
I've been reading a lot on B3D. If ATI fixes whatever that was holding back AA performance on the R600, they very well might have a winner.




If a tree falls in the forest..
By DukeN on 11/5/2007 8:59:59 PM , Rating: 2
is it because of all the paper launches by AMD/ATI?

Let's see when this actually comes out and how it performs price/performance wise.