AMD Pairs With ARM to up Security, Heterogeneous Computing
June 13, 2012 3:43 PM
New partnership could be a sign of greater things to come
At its yearly analyst meeting earlier this year, Advanced Micro Devices, Inc. (
) surprisingly suggested that it might be
open to exploring licensed and modified ARM
Holdings plc (
) intellectual property (IP) cores as an alternative to x86, or to explore other licensing partnership with ARM. At the time the commentary seemed very speculative, but we now have the first taste of a concrete licensing relationship between the companies.
I. AMD Scores TrustZone Deal
ARM and AMD announced Tuesday evening that AMD would be licensing the
TrustZone technology developed by ARM and its partners
. Much like rival Intel Corp.'s (INTC) "Trusted Execution", TrustZone implements hardware-level security technologies for systems-on-a-chip.
TrustZone was currently announced for Cortex-A Series chips, but AMD's plan to include it on "millions" of
accelerated processing units
(APUs) represents yet another conquest for the licensable technology.
AMD has joined other ARM TrustZone licensees like Mobicore. [Image Source: Gi-De]
AMD Senior Vice President and Chief Information Officer Mike Wolfe comments, "With AMD’s support for, and inclusion in, the expanding TrustZone ecosystem, consumers and businesses can rest assured their data and content are secured by an industry-standard security solution that spans a multitude of devices and operating systems. This example of AMD’s ambidextrous strategy, which leverages our history of x86 and graphics innovation while also embracing other technologies and intellectual property, will help drive a more secure computing experience for our consumer and businesses customers."
"Ambidextrous" is a good way of describing AMD's present strategy. The company's much smaller sales forced it to move out of the chip fabrication business, spinning off its fabs. As AMD moved from the role of chipmaker to chip designer, it began to recognize the value of adopting a more flexible approach in order to stay competitive with its much larger rival, Intel.
Looking ahead it may behoove AMD to continue to produce x86 cores -- the same architecture used by Intel. But AMD may ultimately design to try licensed ARM CPUs as well, an approach that its graphics rival NVIDIA Corp. (
) used to become a l
egitimate contender in the mobile CPU market
II. Pair Also Join up for HSA Effort
In related news AMD and ARM have also partnered up as founding members of the Heterogeneous System Architecture (HSA) Foundation. The HSA Foundation also counts Texas Instruments, Inc. (
), MediaTek, Inc. (
), and mobile graphics chipmaker Imagination Technologies Group plc (
) as members.
The goal of the alliance is to develop a single "open" specification, which determines the optimal division of work for systems-on-a-chip consisting of CPU and GPU-cores, along with other components. The group aims to develop cross-vendor SDKs and compilers, which leverage the adherence to the common specification.
A slide on HSA from AMD's February analyst day. [Image Source: AMD]
AMD and ARM claim HSA will deliver more powerful chips and better power efficiency -- two key goals of today's mobile-focused chip market. The HSA SDK will leverage existing APIs such as Direct Compute and OpenCL.
Nothing is certain to those ends, but AMD's pickup of TrustZone and inclusion in ARM's newly formed HSA Foundation marks the start of a potentially fruitful partnership between these two veteran giants of the chip world.
This article is over a month old, voting and posting comments is disabled
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
AMD's Trinity, Intel's Sandy Bridge Battle for Budget ($600-and-Lower) Space
May 15, 2012, 3:51 PM
ARM to Bake On-Die Security Into Next Gen Smartphone, Tablet, PC Cores
April 3, 2012, 1:13 PM
Report: Apple's A5X Beats Tegra 3 in Graphics, But Not in Pure CPU Performance
March 19, 2012, 12:10 PM
AMD Concedes Die-Shrink Race to Intel, Considers ARM Cores
February 6, 2012, 11:45 AM
Chromebooks Expected to See Sales Grow 26 Percent to 7.3 Million Units This Year
May 22, 2015, 1:26 PM
Apple Finally Updates 15" MacBook Pro w/ Force Touch; 5K iMac Gets Price Cut
May 20, 2015, 1:45 PM
LG G4's International Rollout Begins; Pint-Sized G4c, High-End G4 Stylus Trot Out
May 19, 2015, 12:54 AM
President Obama Posts His First "Personal" Tweet to Twitter Via an iPhone
May 18, 2015, 4:38 PM
Microsoft Bricks the Xbox Ones of Gears of War Testers Responsible for Leaks
May 14, 2015, 5:26 PM
Windows 10 Mobile Build 10080 is Available for New Phones, Brings Office Preview
May 14, 2015, 2:53 PM
Most Popular Articles
America's Largest Cable Company, Comcast, Sees Internet Subscriptions Pass TV
May 4, 2015, 2:46 PM
Can id Software's Doom Find Its Way Out of a 7+ Year Development Hell?
May 19, 2015, 7:38 PM
Oculus Rift Confirms "Pause" in OS X, Linux Development, Some Devs are Mad
May 18, 2015, 11:36 PM
The Pirate Bay Loses Its Iconic Swedish Dot SE Domains
May 20, 2015, 6:31 PM
In-Depth: Apple's ~$1B Court Victory Over Samsung to be Cut up to a Third
May 18, 2015, 9:20 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information