As most of you are no doubt aware, AMD announced its 4x4 technology in July. Many questions have come up since the announcement regarding the potential real-world benefits for gamers and enthusiasts
I wrote this article for the most recent edition of CPU Magazine. I was on the panel at the 4x4 launch and I got the general impression that AMD could potentially create a new category of enthusiast with 4x4. They certainly have the architectural advantage and their idea is sound, but there are still some challenges.
For the last few years, AMD has transformed itself from an underdog incumbent to a mainstream alternative with big OEM support. Under the management of Hector Ruiz, AMD was able to take the performance lead over Intel without any warning, which paved the way to where the company finds itself today.
AMD had successfully fought against Intel, and against all odds AMD has gained market share while producing solid numbers. In order to achieve this considerable feat, AMD had to build a better mousetrap, and that’s just what it did—but now it faces a challenge.
In late July, a bloodied and worn Intel finally released a desktop killer. The Core 2 Duo, otherwise known as Conroe, beats AMD’s Athlons in pretty much every major benchmark. Core 2 Duo is by far the best processor on the market right now for enthusiasts, and AMD is busy working to make up the difference.
Intel created a monster with Core 2 Duo by using similar DNA as its Pentium M processors. Yes it is true that Intel has a better platform, but in terms of architecture the company is still behind AMD and Intel’s people know this. By architecture I am referring to the scalability of the company’s current product line. AMD will scale better under multiple processors thanks to its integrated memory controller and HyperTransport, but Intel’s processors are now arguably more efficient as they draw less power and produce less heat.
As most of you are no doubt aware, AMD announced its 4x4 technology in July. Many questions have come up since the announcement regarding the potential real-world benefits for gamers and enthusiasts. With Intel Kentsfield around the corner and AMD 4x4 on the way, the concept of multithreaded gaming is becoming an exciting reality. Of course it’s not all about multithreaded gaming for AMD; there are many more benefits of 4x4 which may... Click here for the rest...
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