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AMD LIVE! Logo from March 2006 roadmaps

AMD LIVE! Logo from CeBIT 2006 Press Material
AMD's LIVE! program takes one more step towards a holiday 2006 launch

We just received word via AMD memos that the LIVE! initiative is finally starting to solidify.  The new LIVE! logo, featured right, will show up on all new systems built with AMD processors that fill the requirements for media and home entertainment systems.

AMD's LIVE! program is virtually identical in spirit and practice to Intel's Viiv initiative.  A few weeks ago, we detailed out the specifics of the two programs and came to the conclusion that both platforms have a ways to go to even compete with existing Apple alternatives.  LIVE! already has Vista Premium certification, but with the delay into 2007 the upcoming OS should have little effect on the 2006 launch of LIVE!.

System builders tell us they have been briefed on LIVE! and we may start seeing systems announced this summer already.  Expect an avalanche of AMD info over the next few weeks. AMD roadmaps claim systems will actually start shipping in early Q4'06, up from the initial "mid-2006" estimate from CeBIT 2006 documents.

Further documentation revealed that the one major difference between Viiv and LIVE! may be AMD's quick adoption of portable media players, or PMPs.  Intel's Viiv requires desktop-ish processors with desktop-ish chipsets for core support.  The Acer, Lite-On and Thompson devices featured in AMD documents are based on embedded chipsets.  As a result, LIVE! will be tiered into several different levels, though the extent of each of these levels was not revealed to us just yet -- we do know they are finalized, however. 

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AMD Marketing : Follow Microsoft
By lennylim on 3/30/2006 10:49:49 PM , Rating: 5
Windows XP -> Athlon XP
Windows Live -> AMD Live!

Coincidence? Or someone at AMD hoping to take advantage of Microsoft marketing? What's the marketing-speak for that sort of marketing anyway?

RE: AMD Marketing : Follow Microsoft
By Duwelon on 3/30/2006 11:11:40 PM , Rating: 2
The shape of the pink stripe looks like a direct rip off of Intel's new logo anyways. Of course the 64 looks similar so contest that all day, but i'm liking Intel's marketing a lot better so far. In my opinion, the Viiv logo and even the name are done much better.

By Xenoterranos on 3/31/2006 12:48:19 PM , Rating: 2
Well, Intel spends far more money on Marketing than AMD does. And for the last 5~ years, they've had too. I'll be the first to say AMD's marketing sucks, and that Intel is a marketing whore.

By ItsOnlyMonday on 3/30/2006 11:31:29 PM , Rating: 3
Interesting point, I bet AMD is riding on that "coincidence" quite favorably. You think a lot of the joe schmoe are like, "Windows XP must run more effeciently on an Athlon XP".. Or, "I have Windows Live, I bet I could benifit from using it on an AMD Live computer."

RE: AMD Marketing : Follow Microsoft
By Visual on 3/31/2006 4:28:31 AM , Rating: 2
wtf is windows live?

By Alphafox78 on 3/31/2006 1:27:56 PM , Rating: 2
Live also rhimes with Viiv..

By porkster on 4/2/2006 4:20:36 PM , Rating: 1
MS has a reason for using the 'LIVE' catch word since there online services are going active live html.

By margon on 3/30/2006 10:22:13 PM , Rating: 2
the only thing dumber than this logo is the idea of hooking up a computer to your tv

RE: logo?
By Scrogneugneu on 3/30/2006 10:32:22 PM , Rating: 2
You do realize that your (old CRT) monitor is, essentially, a TV without cable connectors?

RE: logo?
By margon on 3/30/2006 10:37:46 PM , Rating: 2
ok, how about i have no use for a computer in my living room connected to the monitor I watch movies and television shows on. I actually just saw a viiv demo where I work and I could see no compelling benefit to it.

RE: logo?
By mosesa5050 on 3/30/2006 11:42:44 PM , Rating: 2
ur wrong. even an old 15 inch crt monitor can get much better resolutions (my old one could get 1152x864) than a tv. A normal non plasma or lcd hi-def tv is only like 800x600.

RE: logo?
By ShapeGSX on 3/31/2006 7:49:34 AM , Rating: 2
Your 15 inch CRT isn't 52", like my HD DLP projection is. A 15" CRT also isn't meant to be viewed from 9 feet or more.

"What's that subtitle say?!" :)

Also, HDTVs do not have 800x600 resolutions. My HDTV has a 1280x720 resolution. Newer models have 1920x1080 resolution.

I have over 100 DVDs stored on my media center PC. I record and watch high definition television with it. There are huge benefits to having a media PC in your living room.

By RaistlinZ on 3/30/2006 9:36:03 PM , Rating: 2
Maybe it's the new Metro-sexual type AMD chip. :Þ

RE: Pink..
By TecHNooB on 3/30/2006 9:45:26 PM , Rating: 2
Fits AMDs color scheme.

RE: Pink..
By Bluestealth on 3/30/2006 10:02:36 PM , Rating: 2
I thought Core was a bad name, but then AMD had to one up Intel with a terrible logo :)

RE: Pink..
By phaxmohdem on 3/30/2006 10:16:22 PM , Rating: 3
Just because a blind kindergartner with A.D.D. designed it while simultaneously running around the room brandishing scissors, doesn’t mean you should knock it. Applaud the young lad for his attempt at creativity, then talk his parents into directing him towards a new career in the future :)

Article removed?
By PLaYaHaTeD on 3/30/2006 10:17:08 PM , Rating: 2
am i crazy or was there an article on DT today about a study on chewing gum that is now gone?

RE: Article removed?
By DavidJ on 3/30/2006 10:20:11 PM , Rating: 2
They had to stop the article, their jaws started to hurt after chewing through 50 packs of Big League Chew..

RE: Article removed?
By oTAL on 3/31/2006 12:51:45 PM , Rating: 2
yup. it happened. I also noticed it. I actually thought it was pretty stupid....

By athlon2004 on 3/30/2006 9:20:31 PM , Rating: 3
Looks more Raspberry color to me.

RE: Pink?
By fanbanlo on 3/30/2006 9:22:27 PM , Rating: 2

By Goty on 3/30/2006 10:03:16 PM , Rating: 2

RE: Spelling
By Goty on 3/30/2006 10:05:18 PM , Rating: 2
Haha, two posts for the same thing less than thirty seconds apart. What are the chances?

By knowyourenemy on 3/30/2006 11:52:26 PM , Rating: 2
Nothing wrong with pink, as long as it isn't my t-shirt. Pants are OK.

RE: Pink
By futuristicmonkey on 3/31/2006 12:02:37 AM , Rating: 2
April Fool's day jokes sure aren;t whet they used to be.

I wonder what Maddox will come up with :-)


By hans007 on 3/31/2006 5:56:18 AM , Rating: 2
i find it funny that amd basically rips off microsofts names.

windows live! , amd live!

windows XP, athlon xp.

next up , opteron changes name to , AMD athlon enterprise edition

RE: .
By hans007 on 3/31/2006 5:56:51 AM , Rating: 2
they can change the fx series to ultimate edition.

sempron to home edition

X2s to professional etc.

Is this a Hoax???
By Scorpion on 3/31/2006 1:52:33 PM , Rating: 2
All they did was expand the 64 logo with the text "Live!" on the bottom. I could have done that in 5 seconds in photoshop. I seriously have to question the authenticity of this...

If it is legit, well... why don't they quit paying their VLSI guys to do their marketing graphics. ;)

RE: Is this a Hoax???
By The Cheeba on 4/1/2006 12:04:31 AM , Rating: 2
By GameManK on 3/31/2006 2:12:56 PM , Rating: 2
Too many things named Live! lately. AMD do have to stop taking Microsoft's names.

RE: dumb
By stephenbrooks on 4/1/2006 7:11:20 PM , Rating: 2
"Vodafone Live!" too. Personally the logo isn't so bad, not brilliant but at least not hideous, particularly the 2nd attempt at the bottom with the pink toned down a bit to a nicer shade of purple.

So sexy
By Lifted on 3/30/2006 10:02:42 PM , Rating: 2
Pink is so, like, WOW!

Typo, I think
By Nocturnal on 3/30/2006 10:03:06 PM , Rating: 2
AMD's LIVE! program takes one more step twoards a holiday 2006 launch

That´s why!!
By Clauzii on 3/30/2006 10:16:09 PM , Rating: 2
If discussions end up on LOGO colors chosen, I see why the computerbusiness has been moving in small steps during the last couple of years.

Image, sweet image.....

looks nice.
By sadffffff on 3/30/2006 10:44:59 PM , Rating: 2
the pink complements the green nicely.


Pink Stripe DNE Hardware
By Sahrin on 3/30/2006 11:31:37 PM , Rating: 2
Alright PC Hardware vendors, let's get something straight. Case badges and logos are for product only. Not "design initiatives." A small PC is a small PC, if you want to create a standard for manufacturers to conform to, Good. Great. Grand. No yelling on the bus. Don't shove the marketing crap down our throats. If I like it, I'll buy it. Pink stripe does not great hardware make.

If this is real...
By ohnnyj on 3/31/2006 2:07:13 AM , Rating: 2
If this is real I'm wondering if AMD actually tests the logo with a discussion group or survey. If they did and this is what people chose,...well then that's just scary.

By oTAL on 3/31/2006 12:56:08 PM , Rating: 2
"The new LIVE! logo, featured right, will show up on all new systems built by AMD"

I think this is wrong... It's AMD's partners that build the systems (with AMD hardware inside)...

By TacoMan on 4/2/2006 9:58:03 PM , Rating: 2
That's just fugly. The color, although it takes some getting used to, i can deal with (kinda purplish actually). The overall design on the other hand... The shapes don't match in terms of the text, etc, and it's busy.

I don't think "Core" is a bad brand name.

Live or Live?
By porkster on 4/2/2006 4:18:23 PM , Rating: 1
Is it Live(vivo) or Live? Talk about a corny logo and catch theme.

By Xorp on 3/30/06, Rating: -1
RE: .
By Bluestealth on 3/30/2006 9:14:41 PM , Rating: 5
Pink stripe? whats up with that

RE: .
By Wahsapa on 3/30/2006 10:17:34 PM , Rating: 3
im a graphic designer and that is the ugliest thing ive ever seen

RE: .
By Samus on 3/31/2006 4:37:49 AM , Rating: 2
That truely is terrible. At least make the LIVE! part colorful. It is after all emphasising a media center. Jebus, what the crap is up with AMD's marketing team?

RE: .
By shoRunner on 3/31/2006 2:07:57 AM , Rating: 2
yeah i like AMD and all, but that's just bad. i mean what did they do, have one of the designer's daughter's middle school do it?

RE: .
By headbox on 3/31/2006 2:12:58 AM , Rating: 2
I worked on the AMD Live! Launch at CES and I can tell you this is not the logo.

Misinformation... move along... nothing to see here.

RE: .
By The Cheeba on 3/31/2006 5:07:07 PM , Rating: 2
RE: .
By The Cheeba on 3/31/2006 5:07:34 PM , Rating: 2
Uh, remove the " " from the URL for some reason.

"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs
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