Print 31 comment(s) - last by corduroygt.. on Jul 10 at 7:49 AM

Apple can produce this type of screen efficiently and affordably

The iPad Mini may be one of Apple's main upcoming gadgets this year, but its display technology is a blast from the past with iPhone 3GS features.

According to Daring Fireball's John Gruber, the iPad Mini will have a 7.85-inch display with a 1024x768 pixel resolution. This is dramatically different from the new iPad's 9.7-inch screen with 2048x1536 Retina Display.

Gruber also mentioned that the mini version will use the same display technology as the iPhone 3GS. He came to this conclusion because Apple can produce this type of screen efficiently and affordably.

"Here’s the logic behind such a display," said Gruber. "Displays aren’t manufactured at their finished size; rather, they’re made on big sheets, and then cut to size. I believe the iPad Mini (or whatever it’s going to be called) uses the same display as the iPhone 3GS. So instead of cutting these sheets into 3.5-inch 480 × 320 displays for the iPhone 3GS, they’ll cut them into 7.85-inch 1024 × 768 displays for the smaller iPad. Same exact display technology, though — display technology that Apple has been producing at scale ever since the original iPhone five years ago."

The iPad Mini is meant to help Apple compete with the likes of Amazon's Kindle Fire, which is a 7-inch Android-powered tablet that was released last November for only $199. The Fire ended up being a smash hit during the holiday season, where Amazon moved 4.7 million units during Q4 2011. This is nearly a third of Apple's iPad volume during that same period, which moved 15.4 million units. Apple needs to stay on its toes when it comes to Amazon's Fire competitor, because a new Kindle Fire is reportedly on the way as soon as this month, and it's expected to have more features like exterior volume controls and a camera.

Amazon isn't the only competitor to keep an eye on, though. Google just started taking orders for its 7-inch Nexus Tabletwhich will be the first to feature Google's Android 4.1 Jelly Bean mobile operating system. The other specs include a 1.3 GHz quad-core Tegra 3 processor, a GeForce 12-core graphics processor, 1 GB of RAM and a resolution of 1280x800. The 8 GB model will sell for $199.

While Microsoft's latest Surface tablet announcement isn't exactly in the $199, 7-inch category, it should still be a noted Apple competitor. The new Surface tablets will be 10.6 inches with 
a 3 mm fold-out keyboard that doubles as a case, and a thin 9.3 mm frame. It comes in two different versions, including the Windows RT model with a Tegra 3 processor and 32/64 GB SSD options, and the Windows 8 Pro model with Intel Corp's Core i5 Ivy Bridge processors and 64/128 GB SSD options.

Sources: Daring Fireball, Wall Street Journal, Bloomberg

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By Souka on 7/5/2012 1:50:58 PM , Rating: 5
The article, with all the extra stuff removed is just this:

iPad mini will have a "7.85-inch 1024?×?768 display"

RE: ok
By Belard on 7/5/2012 2:52:35 PM , Rating: 2
Everyone pretty much already knew that.

Its just getting technical, explaining that its not using RETINA display technology. But the exact same thing that goes into making an older model phone that *IS* still in production. It won't be difficult for Apple to sell it for $225~250.

RE: ok
By Solandri on 7/5/2012 3:20:23 PM , Rating: 4
That'd be competitive with the 1024x600 7" tablets like the Kindle Fire. But that resolution has needed to die for a while now (it's not even 16:9 or 16:10), in favor of 1280x800.

From a marketing standpoint, the 7.85" screen size would be a good choice. Here are the x and y sizes in:

4:3 aspect ratio (Apple's preference, 1024x768):
7" = 5.6" x 4.2" (182.9 dpi)
7.85" = 6.28" x 4.71" (163 dpi)
8" = 6.4" x 4.8" (160 dpi)

vs Kindle Fire / Nook Tablet (1024x600)
7" = 6.04" x 3.54" (169.5 dpi)
8" = 6.78" x 4.24" (148.4 dpi)

vs 16:10 (1280x800)
5.3" = 4.5" x 2.8" (301.9 dpi)- Galaxy Note
7" = 5.94" x 3.71" (215.6 dpi) - Nexus 7
8" = 6.78" x 4.24" (188.7 dpi)

As you can see, a 7.85" screen would make the mini's screen larger in both the horizontal and vertical direction than the existing 7" tablets, despite the 4:3 aspect ratio. That would nip in the bud any arguments about the widescreen format of the 7" tablets being better for movies.

The main drawback for Apple IMHO is their 4:3 aspect ratio. The "A format" paperback book size is 6.875" x 4.25". That's almost a perfect match with the 8" 16:10 screen size, or 7" if you add in a bezel.

An iPad mini will feel rather chunky in width due to its 4:3 aspect ratio. It cannot be carried as comfortably as a paperback novel or 7" 16:10 tablet. And if you open up the paperback, you get 8.5" x 6.875", which is about 11" diagonal in a 5:4 aspect ratio - very close to a regular iPad.

Basically, the iPad is better for emmulating the side-by-side page reading experience of an open paperback, but loses the portability of the closed paperback. The 7" 16:10 tablets are better for emulating the portability of the closed paperback while emulating the single-page reading experience. Which leaves a 7.85" iPad Mini in an awkward middle ground. Not as portable as a paperback, not as good an e-reader as other 7" tablets, not as good a "tablet" experience as a 10" tablet (this last one remains to be seen - I thought the 5.3" Galaxy note was stupid but it seems to be selling rather well).

RE: ok
By Belard on 7/5/2012 3:55:56 PM , Rating: 2
We have no idea what the iPad mini is going to look like at this time.

The dpi isn't that big of a deal... its better than the original iPad since its the SAME resolution but on a 2" smaller screen. Its not quite as sharp as the Kindle, but that won't be noticeable. Sure not as good as nexus 7.

RE: ok
By jimbojimbo on 7/5/2012 5:06:59 PM , Rating: 3
But every Apple fan has been adamant with the notion that DPI is everything ever since the new iPad came out. Now it doesn't mean everything? Oh my.

RE: ok
By retrospooty on 7/5/2012 5:49:14 PM , Rating: 4
"But every Apple fan has been adamant with the notion that DPI is everything ever since the new iPad came out."

Now the new "everything" is OS updates, since that is the one area where Apple has an advantage... It changes as specs change ;)

3.5 inch was the perfect size screen and 4 inchers were way too big, until the iPhone 5. 3G was plenty fast and 4G was a waste of battery... until the iPhone 5.

Apple copied Android features/abilities and Apple fanboys change thier stories.

Android copies Apple features/abilities and Apple sues.

RE: ok
By erple2 on 7/6/2012 3:37:53 PM , Rating: 2
4G was a waste of battery

To be fair, the first 4g implementations were battery hogs, enough that I would have to keep turning it on and off and only using it "on demand". Now that we have lower power lte chips, that's not nearly as much an issue any more.

RE: ok
By retrospooty on 7/6/2012 3:40:39 PM , Rating: 2
OK, but you get my point. Apple poo poos all over the competition's features until they copy that feature themselves, then suddenly its a needed feature. If the opposite happens, they sue.

Any word on price?
By lightfoot on 7/5/2012 2:43:39 PM , Rating: 2
With an 8GB iPod Touch currently selling at a $199 price point, I don't see a 7" iPad selling for less than $299, although knowing Apple even that is optimistic. I suspect that this tablet will be in the $350 - $400 price range, which begs the question: why bother?

Apple doesn't compete on price. They never have.

RE: Any word on price?
By Denigrate on 7/5/2012 2:46:14 PM , Rating: 2
Why would anyone buy this when they could get the Google Nexus tablet? Anyone really think the internals on the iPad Mini will be anywhere near as good as the Nexus?

RE: Any word on price?
By StormyKnight on 7/6/2012 3:58:10 AM , Rating: 2
Why would anyone buy this when they could get the Google Nexus tablet?

Because of the little fruit symbol on the back...

RE: Any word on price?
By corduroygt on 7/6/2012 4:54:56 AM , Rating: 1
Because it'll actually have software to use all its features?

RE: Any word on price?
By Spuke on 7/6/2012 5:01:29 PM , Rating: 2
Because it'll actually have software to use all its features?
Which software is that?

RE: Any word on price?
By corduroygt on 7/10/2012 7:49:02 AM , Rating: 2
Thousands of apps from wedding planners to music remixing...

RE: Any word on price?
By shyhh on 7/5/2012 2:55:27 PM , Rating: 2
Apple will probably go for $299. They could still compete well with the larger iPad if Apple manage to make the mini iPad thin and light which will appeal to some customers.

RE: Any word on price?
By sigmatau on 7/5/2012 4:07:36 PM , Rating: 2
I can't see this at under $300 either from Apple. I wonder if they will still charge around $10 a Gig for the ones with more storage. I'm sure Apple gets a better deal than you or I do on these memory modules, yet we can get them for about $1 a Gig.

RE: Any word on price?
By tayb on 7/5/2012 8:01:11 PM , Rating: 2
Apple doesn't compete on price. They never have.

$99 for iPhone 4
$199 for iPhone 4S
$399 for iPad 2
$499 for iPad 3

These aren't any more expensive than any other phones or tablets. Apple doesn't compete for price on non-mobile products.

With an 8GB iPod Touch currently selling at a $199 price point, I don't see a 7" iPad selling for less than $299, although knowing Apple even that is optimistic. I suspect that this tablet will be in the $350 - $400 price range, which begs the question: why bother?

Considering the $399 price point for the iPad 2 I seriously doubt this device will be a penny more than $299 and I would put my money on $249.

Now Apple's "Stealing" From Samsung?
By WalksTheWalk on 7/5/2012 2:09:36 PM , Rating: 2
I wonder what Apple will call this move? Innovative? Inspired by? Copying? Stealing?

RE: Now Apple's "Stealing" From Samsung?
By NellyFromMA on 7/5/2012 3:10:33 PM , Rating: 2
Copying what... the iPad? the iPhone? Idk, if anything on this one they are just going back to their own drawing board. It's actually so evolutionary, I'm bored just addressing it.

By WalksTheWalk on 7/5/2012 3:18:09 PM , Rating: 2
I was being sarcastic, but according to Apple's own legal playbook I would say this looks an awful lot like the Galaxy Tab 7.7 trade dress. (So you know, Apple claimed trade dress infringement on the Galaxy Tab 10.1.)

By RjBass on 7/6/2012 12:34:16 AM , Rating: 2
I was just getting ready to say the same thing. I wonder how long it will be after it's release before Samsung sues on account of Apple's blatant copying.

By tayb on 7/6/2012 8:08:40 PM , Rating: 2
What do you call the iPod touch? It's been around since 2007.

By zephyrprime on 7/9/2012 11:12:16 AM , Rating: 2
Apple does not produce any of its own screens. They are made by other OEMs. To suggest that a production line used by the 3GS has remained unchanged in the last 5 years so it can just be reused for the ipad mini is ridiculous. The 3gs has gone out of production and the factory resources used to make it's parts would have been retasked for other purposes, upgraded, or both. Also, it's entirely possible that during its production run, the 3GS would have used multiple suppliers for screens, not just an single production line(s) that can now be reused for the ipad mini. This article is entirely without merit and lacks a basic understanding of manufacturing.

RE: wtf?
By aliasfox on 7/9/2012 4:21:25 PM , Rating: 2
The 3GS is still for sale - it's the 'free' iPhone offering.

Thank you HP
By unplug on 7/5/2012 2:10:16 PM , Rating: 2
Thank you HP!

Don't understand.. the 3GS part
By shyhh on 7/5/2012 2:44:52 PM , Rating: 2
Quite logical that Apple choose 1024 x 768 which is the screen resolution of iPad 2. This allows all iPad apps to work without scaling.

my thoughts...
By nafhan on 7/5/2012 3:13:27 PM , Rating: 2
Argument for this: In addition to saving money on the screen, this would allow them to basically just build an iPad 2 in a smaller chassis.

Argument against: this sounds VERY un-Apple-like.

My guess is that they'll have a new screen that's at an intermediate 3:4 resolution (maybe 1536?), and use the GPU to render everything at 2048 (iPad "3" apps) or 1024 ("classic" apps) and then scale it up or down as appropriate. 1536 x 1152 would also have the advantage of being a "retina" display at 7". If they use the iPad 3 SoC, there should be plenty of GPU power to do this, and, on the software side, some of the work done on scaling for the new MacBooks could be reused.

By FS on 7/5/2012 3:32:07 PM , Rating: 2
and still be able to compete with the likes of Kindle fire and Google nexux tablet. They notice a big market for 7-8 inch sized tablets near the $200 price. So all they have to do is make a piece of crap mini tablet with obsolete tech and their logo will create a huge market for it even if they choose to sell it for $300 or so. Especially in the developing countries where they SIMPLY want an ipad or iphone at an affordable price, regardless of what goes inside it.

Some tight logic there
By Guspaz on 7/6/2012 4:17:33 PM , Rating: 2
This article is basically saying "Assuming Apple is producing a 7.85" tablet, and assuming that Apple decides on a 1024x768 resolution for this tablet, then they will potentially use the same source panels as the 3GS because it would be cheaper to do so."

The article then reports this as a forgone conclusion.

Of course, we don't know for sure that Apple is producing a 7.85" tablet (although it seems likely), and we have no idea what the resolution will be, and if any company is less likely to go with a part because it's cheaper, it's Apple.

Besides, have you guys seen a 3GS display recently? I can't say if they changed them at some point, but I own an original 3GS (and a 4S, and an iPad 3), and the display in the 3GS is terrible by modern standards. Lots of light bleed, poor contrast ratio, etc. I'd be surprised if Apple used the exact same panels as the 3GS.

works for all
By PittmanKen18 on 7/6/2012 11:51:06 PM , Rating: 2
just as Rose explained I didnt know that you able to profit $4638 in a few weeks on the computer. did you look at this web site makecash16 com

Apple can produce this efficiently
By rudy on 7/7/2012 1:21:33 AM , Rating: 2
Umm I am pretty sure apple does not produce anything. They buy parts from LCD manufacturers. What they mean to say is LG will sell us these cheap. And because it is the first sub 500 new iPad our fans will buy it.

"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch

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