The PlayStation 3 had a bumpy start early in its life, but
things are finally starting to smooth out for Sony. The Japanese electronics
company posted a 6
percent rise in its quarterly operating profit, citing strong digital
camera and video game sales. Overall, Sony Corp. said that its net income in Q3
rose 25 percent to $1.9 billion, with sales up 9.6 percent.
Hot sellers throughout the holidays were Cybershot digital
cameras, Handycam camcorders and VAIO computers.
The Sony Computer Entertainment division finally turned
a profit for the first time since the PS3 debut, thanks in large part to the reduction in manufacturing cost of
the PlayStation 3. The drop in costs allowed Sony to cut the price of the
console, further enticing new consumers to purchase the system.
Throughout the holiday quarter, Sony Computer Entertainment
managed to sell an estimated 4.9 million PlayStation 3 console worldwide. Despite
strong sales of the company’s latest console, Sony cut its sales PS3 target for
fiscal year from 11 million to 9.5 million units.
Sales of PlayStation Portable, however, exceeded Sony’s
expectations. The company is now revising its sales projection to 13 million
from 10 million.
Sony steadily trimmed itself down for a return to
its core business: consumer electronics. On April 1, the company plans to
complete the transfer
of its chip-making facilities to Toshiba, though Sony intends to remain
involved in the production of the chips powering the PlayStation 3.