Doug Carson & Associates, Inc. (DCA) announced this week
that it has successfully mastered and replicated its first 3X DVD-ROM disc at
Sonopress' North Carolina facility using DCA's MIS 8.5 DVD formatter software.
The 3X DVD-ROM format was originally proposed at a HD DVD
Forum meeting in Tokyo, Japan in 2005. Using dual-layer, red laser technology,
the media format is physically identical to traditional DVD-ROM. 3X DVD-ROM
differs from the traditional format in that it includes setting instructions
that tell the player to spin the disc three times faster to ensure smooth
playback of high-bitrate, high-definition video and audio. Simply put, 3X
DVD-ROM has the same data structure and guidelines as HD DVD, but written on
650nm red laser wavelength as opposed to the smaller 405nm blue laser
wavelength.
3X DVD-ROM discs, however, are incompatible with older DVD
players and must be played back in HD DVD players. 3X DVD-ROM incorporates support
for AVC MPEG-4, VC1 and MPEG-2 codecs, along with AACS copy protection. Several
manufacturers are looking to 3X DVD-ROM as a low-cost entry into the HD video
market.
DailyTech spoke
with Eric Carson, Product Manager at DCA, to find out more about this lesser
known HD DVD format.
DT: Why would
someone prefer to make a 3X DVD-ROM over an HD DVD?
EC: This really comes
down to a manufacturer that already has DVD equipment in house and doesn’t want
to investment in a new signal processor, LBR upgrades or replication lines
upgrades required for HD DVD replication.
DT: What's the
cost to produce a 3X DVD-ROM compared with a regular DVD or HD DVD?
EC: The cost to produce
3X DVD-ROM in a factory should be identical to producing DVD-ROM, with the
exception of copy protection, since AACS is used as the CP system on 3X ROM
(just like HD DVD). AACS license fees are listed on their website (aacsla.com)
and can increase the cost of the run dramatically (for very small runs) or
imperceptibly (for large runs).
DT: Why has it
taken so long to produce a 3X DVD-ROM, especially with the success of HD DVD
production?
EC: Honestly, there
hasn’t been a lot of attention on producing 3X ROM until lately, as HD DVD
& Blu-ray production has been top of mind. However, as smaller &
independent content producers & replication facilities want to join the HD
video advances, 3X ROM gives them an easy way to make the plunge. Blu-ray
doesn’t have a publicly available variant, so many producers & plants are
exploring 3X ROM for smaller content (3X ROM can hold about 30 minutes of HD
video, so it works well for TV shows or lower time content). FYI, Blu-ray had
announced a BD9 format (basically BD video on standard DVD), but no specification
has ever been released, and there doesn’t seem to be any forward progress on
that front at all.
DT: To your
knowledge, are there any 3X DVD-ROM movies or software in development/production?
EC: Yes. In particular,
the format seems to be gaining momentum in Asia. We have customers in Taiwan
that are exploring 3X DVD-ROM for a very particular client right now.