"300" Sells More on Blu-ray Disc Than HD DVD
August 13, 2007 10:47 AM
Blue box sales are nearly doubling red box sales
(Source: Warner Home Video)
Many more Spartans marching on Blu-ray Disc
Warner was proud to announce last week that its CGI-heavy film “300” is the
fastest selling high-definition movie yet
. What the movie studio did not reveal was the breakdown between the two formats.
Market research firms, however, were glad to share their findings of the exact split between Blu-ray Disc and HD DVD version of “300.” According to the
, sales charts from Nielsen VideoScan First Alert put the Blu-ray Disc product outselling its HD DVD counterpart by roughly 2-to-1.
The split between the versions closely follow the current market trend of there being twice as many Blu-ray discs sold as compared to HD DVD.
Despite the sales being greater for the Blu-ray version, it is the HD DVD product that is the more feature-laden of the two. Found only on the HD DVD version is the “
Bluescreen Picture-in-Picture Version
” of the film and other web-enabled features.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
"300" Sets New High Definition Sales Record for HD DVD, Blu-ray Disc
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